2. Quality
Some companies want to focus more
on the quality of their products rather
than the price. You can see this because
they will provide good quality clothes
that you could class as ‘expensive’
where as some other shops will make
all their clothes cheap so more people
buy them but are not necessarily good
quality clothes. Top shop and Miss
Selfridge are two examples of shops
that focus more on the quality than the
price, because they provide you with
quality clothes that last and look nice,
but the price that comes along could put
people off buying them, but a lot of
people do buy them because they want
their clothes at a high quality.
3. Price
A lot of companies are the
opposite and want to focus more
on the prices of their product
because people will want to buy
them because they can spend less.
You can see from these images
that when you first go onto a
website they push their sales on to
you before you look through their
website, because they want you to
know that they are having a sale to
make might be spending less but
you might not be buying the quality
of clothes that you are wanting.
4. Image
Topshop gives across a very unique image. You
can se from their logo, that they are a very
simple but smart and classy store, they want you
to know that what you will find inside will be
very high-quality. If the logo they used was busy
and colorful you may think that what they sell
quite cheap and ‘tacky’ clothes. So they have
kept the logo nice and simple which attracts
more people. They advertise their company by
showing a model wearing their clothing rage,
they do this because people will see it and want
to look just like them therefore will go out and
buy it. You can see from the layout of the shop
tat it is split into different areas, they have done
this so people going in can find their specific
style and find this related to that that they might
like. His words because people will see other
things that they might not have originally been
looking for but like therefore will buy it. The
type of clothes that tell sell are clothes that you
would find on famous people, on celebrities that
everyone looks up to. Having celebrities wearing
these clothes will help with their image of smart
professional clothing.
5. Value
Value is when there's two similar products
but one is better value because its cheaper.
Most people will buy the cheaper item
because it is fashionable and it is more or less
the same as the more expensive one
therefore you're getting the same product
but for cheaper. As you can see from the
images that they are both similar styled dress
but one is £17 and the other is £35. The more
expensive one is going to be higher quality
whereas the cheaper one isn't going to be a
good quality, but people will still buy it
because it is fashion and if its fashionable and
cheap people will buy it.
6. Competition
You don’t find much obvious competition between the different types of clothes stores, but
you can see that there is small competition. You can see that a lot of different shops have very
similar items but from shop to shop you will find that they are all different prices, that is
because some are higher quality than other, but it is also because some stores make their
prices lower to try increase sales. They want more people to buy that item from their shop
over any other shops. You might also see in magazine competitions for you to win prizes to do
with a specific shop, this is competition because you are attracting more and more people
towards your shop.
You will find a lot more
competition between food
stores, as you see a lot of
these adverts on the TV.
They do this for the same
reason, they want to show
that their store is much
cheaper than another's
making more people want to
go buy there.
7. Market
Your market is who buys your products, where you sell them and who your competition are.
For example new look is very common amongst people ages 11 to 30. It has a wide range of
different types of clothes which helps to widen the range of the audience resulting in getting
more customers. A lot of these stores are based in popular shopping areas such as in town
centres or in large shopping centres, this is because it is a popular shop that most people will
want to go in and if they are in popular areas they will get a lot more customers going in.
they also have a lot of competition because there is a lot of clothes shops that are in very
similar areas for example in a town centre you could find, new look, topshop, next, primark,
h&m, zara, riverisland , lipsy etc all down the same street. So they need to make sure they
stand out so people choose to go there instead of somewhere else.
