This document introduces Citinerary, a service that connects travelers with locals in the cities they visit. It discusses 5 key insights about city trips and social travel trends. Citinerary matches visitors with locals based on interests to provide personalized tours and cultural experiences beyond traditional tourism. Locals share their insights and lives with visitors through casual meetups and storytelling about their city.

2. Welcome

3. Value-driven creativity

4. Insights & observations

5. #1: The importance of social context

6. #2: Changing perception by perspectives
@citinerarycitinerary.net
Is this the red-light district?

7. #3: City trips are just like a one-night-stand
Where’s that coffee place?

8. Where can I eat, sleep, drink, shop and party?

9. #4: Out-dates tools & social travel a trend
Great
neighborhood,
sweet Airbnb
apartment!
Traveling like a local

10. #5: A changing urban playground
@citinerarycitinerary.net
We are lived by events and hypes

11. Let’s make the unknown, known

13. citinerary.net | @citinerary

14. Citinerary is a public cultural service, which welcomes you to explore city life
through meeting locals when visiting and by stories of our city correspondents.
Personal, customized, passionate and sincere.
Creating an understanding: an exchange of lifestyle, culture and knowledge.
citinerary.net | @citinerary

15. A City Made By People
citinerary.net | @citinerary

16. Online meets offline
A content driven website where travelers can book a meet & greet with a local
citizen. Upon field of interest & profile, we’ll find the most suitable and
available local.

17. Locals
City enthusiasts, traveled, ambitious, specialists in their field. Community service.

18. Matching likeminded
Art-Directors,
Architects,
Bloggers,
Cultural Creative,
Copywriters,
Designers,
Fashionistas,
Film-makers,
Journalist,
Marketing Specialists,
Music artist,
Photographers,
PR people,
Social entrepreneurs,
Storytellers,
Stylists,
Students,
etc.
CITINERARY
Creative linking
VisitorsLocals
Art-Directors,
Architects,
Bloggers,
Cultural Creative,
Copywriters,
Designers,
Fashionistas,
Film-makers,
Journalist,
Marketing Specialists,
Music artist,
Photographers,
PR people,
Social entrepreneurs,
Storytellers,
Stylists,
Students,
etc.
citinerary.net | @citinerary

19. Meet & Greet
Over a cup of coffee, a conversation will take place about the city
culture & lifestyle. With the aim to create an understanding of how we live
in this city and how a city functions.
The visitor receives a Citinerary Local Box with some helpful tools.
•

20. A memorable visit
Creating memories that last and stories to share an experience with the
international community.
AlaskaLondon
Vienna Sydney

21. Journal
Purpose: to observe, capture, show and share how the city’s evolving.
A showcase of trends and developments in Amsterdam.

22. City Correspondents
No professional bloggers, but city enthusiasts.
Curious, international, traveled, creative, enthusiastic, connected.
Mio Sanne & Shantih
Dean
Sophie
Dean
Susanne Robin
citinerary.net | @citinerary

23. Building on collaboration & association
Content: City Cultures/ Spotted/ Local Heroes/ Neighborhoods
Travel Partnerships: Hotels/ Bed & Breakfasts/ Apartment rentals

24. What’s next?
citinerary.net | @citinerary

25. 5 cities in 2014

26. citinerary.net
acitymadebypeople.com
Robin Cox
robin@citinerary.net
@Citinerary
facebook.com/citinerary
Join?
A City Made By People