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1. Redefining Mobile @ Mobile World Congress 2012
Posted by Zeeshan N Feb 6, 2012
Since the GSM Association first held this annual conference in 1987, it has now grown to be the largest
venue within the Mobile Industry, now breaking record attendance in 2012:
over 60,000 participants
over 12,000 App Developers
over 4,000 CEO's
over 3,000 members of the Press
approx 1500 Exhibitors
Some refer to this as the Oscar's of the Mobile Industry, yet hundreds of times larger, this annual mega-
event will now be held at Fira de Barcelona until 2018. This year's theme is "Redefining Mobile". Which I
think is quite deserved.
MWC has always been a premiere event for mobile operators, network infrastructure vendors, handset
and device manufacturers, application developers, and services companies. 2012 marks an important
turn in the evolution of mobile technology and proliferation of wireless within other industries. There
will be special focus on health monitoring devices, embedded payment terminals, as well as integration
within cars, home monitors / controls, appliances, utility meters, and transport / fleet management
systems.
Today, mobile is not just about Mobile Handsets or Tablets, the industry has truly redefined the Mobile
Experience. My 4 year old girl is a great comparison of how much the industry as a whole has come
forward. She does not know how to use a mouse (thanks to abundance of touch screen devices), and

2. likely never will learn what MS-DOS or ASCII level programming is. She now gets frustrated at the living
room TV, when she tries to touch the display with her hands, expecting the program to display her
Sprout network favorites, and nothing happens. In her 4 year old mind, everthing is touch enabled, and
on demand when she wants it.
We have a long way to go as an industry to enable the next generation of users and experiences, but I
somehow think we are now enabling a new way of connected life, one device, one touch, one app, one
child at a time.......
Get ready for MWC 2012 coming up February 27-March 1 in Barcelona. For more information on Cisco
at Mobile World Congress 2012, click here.
Sincerely,
Zeeshan N.
Social Media Blogger
Subject Matter Expert
Service Provider Industry
For more discussion on Mobility, please visit our Service Provider Mobility Community:
https://communities.cisco.com/community/solutions/sp/mobility