Consumer KPI

1. Consumer KPI
By Cindy Lima

2. The Top 5
Social Media
Platforms
 Facebook-35
 Youtube-30
 Twitter-25
 Reddit-24
 Pinterest-8

3. Facebook
 Aczone 100%
 Nexplanon 99.33%
 Friskies 97.46%
 Kotex 91.61%

4. Products Aim
To Women
 More than 50% on Facebook
 Beauty Products
 Conair 51.86%
 Aveeno 66.73%
 Waxcenter 66.64%

5. Competitors
Amazon
 Reddit-23.69%
 Facebook-43.09%
 Pinterest-2.07%
Walmart
 Reddit-27.69%
 Facebook-43.24%
 Pinterest-4.75%

6. Competitors
Garnier
 Reddit 0%
 Facebook 43.97%
 Youtube 15.68%
 Twitter 9.94%
Head &
Shoulders
 Reddit 0%
 Facebook 31.84%
 Youtube 9.53%
 Twitter 2.67%

7. Alcohol
Companies
Kinky Beverages
0%
Pinnacle Vodka
0%

8. Instagram  Clinique is the only Brand that uses Instagram to
advertise from the Marie Claire Magazine.

9. NotWell
Known Brands
Not Well known Brands are NOT using social media in order
to promote themselves
 Zing Stevia
 Hearts on Fire
 Yes To
 Sweet Spot Labs
 Have you heard of any of these?

10. References
Marie Claire May 2016 Edition
www.similarweb.com
Questions?
Cindy.lima.611@my.csun.edu