Basic infos about Air Canada

2. Content
 About Air Canada
 Fleet
 Route network
 Financial statements

3. Largest in Canada
Founded in 1937
Revenue in 2015, $13.83 billion
Emerged from bankruptcy in 2004
Best performing stock in 2013
About
Air
Canada
Member of Star Alliance
41 million pax and 28.000 employee

5. >193 direct destinations
>5 continents
>63 Canadian cities
>53 US cities
>77 cities in Europe, the
Middle East, Asia, Australia,
the Caribbean, Mexico and
South America.

8. What Air Canada is doing well?
 Quick Turn-Around-Time between complaint tweet and
response/resolution
 Indıcation of excellent and prompt responsiveness to
customer servise
 Active promotion of sponsorships and social
responsibilities
 Publishing new fleet details, features
 Demonstrates new fllet experience
 No consistent engagement on all social
media platform
 Fostering customer understanding of
different product segments

9. Resources
 Air Canada Annual Report 2015
• CAPA