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E m p a t h y
A p p l y i n g O u r M o s t H u m a n S k i l l
@EnnisKloote #CMEmpathy 2015
@EnnisKloote #CMEmpathy 2015
a hard skill that takes 

strong character and
practice.
@EnnisKloote #CMEmpathy 2015
Stay persistently inquisitive.
@EnnisKloote #CMEmpathy 2015
Focus on that person’s 

need beyond the “thing”
@EnnisKloote #CMEmpathy 2015
“People are not going to care..”
@EnnisKloote #CMEmpathy 2015
People can have empathy, but
software can't. After the empathetic
human designer is gone, what is left?
Empathy is not a solution.
Alan Cooper
@EnnisKloote #CMEmpathy 2015
acknowledging another person 

with dignity by recognizing their
expertise—only they know their
experience.
@EnnisKloote #CMEmpathy 2015
recognizing a person’s feelings.
@EnnisKloote #CMEmpathy 2015
listening without judgement 

and being the voice for their needs.
@EnnisKloote #CMEmpathy 2015
is an outward focus that
shows compassion.
@EnnisKloote #CMEmpathy 2015
I had to learn to speak-up, 

find my own voice, and be the
facilitator of empathy to build
understanding.
@EnnisKloote #CMEmpathy 2015
Empathy is also for 

those you work with.
@EnnisKloote #CMEmpathy 2015
I was lost to a very dark place, 

inside a system severely lacking
empathy.
@EnnisKloote #CMEmpathy 2015
If we are willing, we can find those
most empathetic to help.
@EnnisKloote #CMEmpathy 2015
The best work comes from those 

that are authentically trying to
change a person’s quality of life.
@EnnisKloote #CMEmpathy 2015
Personas, Empathy Maps 

(what would Jane do)
Interviews (asking probing questions)
Observations (do versus say)
@EnnisKloote #CMEmpathy 2015
Where and how through 

Journey Maps and 

Use Case Scenarios.
@EnnisKloote #CMEmpathy 2015
Gain empathy by testing ideas
with a prototype.
@EnnisKloote #CMEmpathy 2015
Find the balance in your work.
@EnnisKloote #CMEmpathy 2015
Establish
connections with
people to better
understand and
build empathy.
@EnnisKloote #CMEmpathy 2015
It’s hard work, but keep being human.
Be authentic.
Be respectful.
Let others be heard.
@EnnisKloote #CMEmpathy 2015
We’re not just
moving pixels.
We believe in
making people’s
lives better.
@EnnisKloote #CMEmpathy 2015
@EnnisKloote #CMEmpathy 2015

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Creative Morning - Empathy September 2015