Understand the 7 key steps to building a strong LinkedIn Profile

1. Building the brand of YOU!
Christopher Vo
GSO [In]tern at LinkedIn

2. 2
What is a brand?

3. 3
Companies have products and advertisements

4. 4
Your Brand = Your LinkedIn Profile

5. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
1 4 7
16
31
53
87
144
300MM+
200200,000+
professionals join daily
Profile viewing is the
number one activity on LinkedIn
5

6. 7 Steps to build your brand
6

7. 1. Pick a professional, engaging photo
LinkedIn Confidential ©2013 All Rights Reserved 7

8. 2. Be Found Easily – make a personal link
LinkedIn Confidential ©2013 All Rights Reserved 8

9. 3. A Summary Packed with Passion
9

10. 4. Add Skills and manage which ones appear
10

11. 5. Tell your story with rich media
Add your company
Recommendations
Share fun content
Write a summary
11

12. 6. Be Complete
LinkedIn Confidential ©2013 All Rights Reserved 12

13. 7. Read & Share Relevant News
LinkedIn Confidential ©2013 All Rights Reserved 13

14. Recap
LinkedIn Confidential ©2013 All Rights Reserved 14
1. Pick a professional, engaging photo
2. Be Found Easily – make a personal link
3. A Summary Packed with Passion
4. Add Skills and organize yours
5. Tell your story with rich media
6. Be Complete
7. Read & Share Relevant News
Linkedin.com/in/christovo

15. Questions?
15