2017 American Marketing Association
- 3. Koo, M., & Fishbach, A. (2012). The Small-Area Hypothesis: Effects of Progress Monitoring on Goal Adherence
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- 4. Kivetz, R., Urminsky, O., & Zheng, Y. (2006). The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention
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Kivetz, R., Urminsky, O., & Zheng, Y. (2006). The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention
- 6. Hull, C. L. (1934). The rat’s speed-of-locomotion gradient in the approach to food