I gave an Ignite Talk at the 2015 Sport Marketing Association Annual Conference in Atlanta, GA (October 2015). The format was a 5 minute presentation with 20 slides that *automatically* advance every 15 seconds.

2. LINGUISTICS
WORD CHOICE

3. “THE PROJECT
WILL BE
COMPLETED IN…”
1 YEAR?
12 MONTHS?
52 WEEKS?

4. YEAR
MONTHS
WEEKS
DAYS
1
12
52
365

5. DAYS LATEDAYS EARLY
52 WEEKS
12 MONTHS
1 YEAR
32
37
43
52
68
97

6. ATTENDANCE
ESTIMATES?

7. “THE GAME WAS…”
2 WEEKS?
14 DAYS?

8. 14 DAYS
12,896
2 WEEKS
18,267

9. MORE SPECIFIC
UNIT.
NARROWER
PERCEPTIONS.

11. SHORT
TALL
HEIGHT
CLARK (1969)

12. BIG SMALL
26,887
11,452
“HOW ___ IS THE CROWD?”

13. “ARENA WILL BE ___ AT HALF TIME.”
0
3,000
6,000
9,000
12,000
FIRST SECOND THIRD FOURTH
HALF FULL
HALF EMPTY

14. SAME QUESTION.
DIFFERENT RESPONSE.
?

15. ADVERTISEMENTS
BILLBOARDS
SIGNAGE
WEBSITES
EMAILS
TWEETS
POSTS

16. SCROLLING ECONOMY

17. 12 WORDS 158 WORDS
8.3% 0.63%

18. NUMERICAL
CONVERSATIONAL
52
WEEKS
365
DAYS=

19. SMALL CHANGES
BIG IMPACT

20. “ONE F***ING WORD
MAKES ALL THE
DIFFERENCE.”