An overview of the Facebook for Business Course at social-tree.co.uk. Can you use facebook, should you use facebook, what to do when you get on facebook, how to leverage it for your business? Marketing, advertising, growing you community, communicating and more - all broken down for tangible and applicable business use.

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2. >>> course overview

3. module 1 > what is facebook
• understanding facebook
• how big it really is
• the potential
• the impact it has on our daily lives
module 2 > why should you use it for your business
• understanding the business value of facebook
• examples of successful business activity on facebook
• The opportunity facebook presents any business

4. module 3 > getting your business on facebook
• setting up your business page
• what you need
• why you need it
module 4 > defining your strategy
• the aims – get found, build your community, market to that
community
• what should the strategy be – purely marketing, purely
communication, selling, advertising – or combinations of all
four?
• how to decide
• looking at similar business activity on facebook

5. module 5 > effective strategies for Facebook
• a run down of what to do, and what not to do for businesses
on facebook
module 6 > marketing opportunities
• understanding the unique environment
• the marketing opportunities
• how to position your marketing activities
• understanding Edgerank
• embedded posts
• #hashtags on facebook
• effective marketing strategies you won’t have used before

6. module 7 > marketing methodology
1. getting found and promoting your business
2. building your audience, growing you community
3. communicating and engaging with that audience
4. marketing to your audience
module 8 > advertising
• what your options are within facebook
• showing how to – step by step – create that advertising
campaign

7. module 9 > analytics
• understanding Insights – facebook’s analytics engine
• what information it gives you
• how to use that information to refine your strategy
module 10 > overall strategy
• how facebook ties in and supports your overall digital
marketing strategy
• can you afford not to be on facebook

8. module 11 > course review
• reviewing all the major learning points covered
• strategy overview
• conclusions
www.social-tree.co.uk