An overview of the Digital Marketing Strategy Training Course available at social-tree.co.uk. Digital Marketing is becoming an increasingly critical part of business strategy today. Understand the mechanics of developing and refining that strategy, and building a methodology for your business at social-tree.co.uk

1. + digital marketing

2. digital marketing >>> course overview

3. module 1 > defining digital marketing
• charting the rise of digital marketing in response to a
changing world
• traditional marketing channels are expensive and ineffective
• why you need a digital marketing strategy
• the key elements of that strategy
module 2 > mindset
• the big picture
• changes in perception and attitude to truly embrace the
concept
• business buy in

4. module 3 > keywords
• keywords are critical
• defining keywords
• unravelling how to decide on your keywords
module 4 > keyword optimization
• you have your keywords – now what to do with them
• understanding SEO and the different types of SEO
• how to take advantage of SEO for your site and your business
• changes to your site
• coding changes
• using inbound links, high PR links, and links to social media to
your advantage

5. module 5 > using social media and content
• defining content and content marketing strategy
• what to create
• how to use social media to promote that content
• why this helps the overall strategy in a big way
module 6 > the blog
• defining blogging and the aim of your blog
• how it helps the overall strategy – technical impacts etc
• what to use – wordpress
• what to blog about
• structure of a good blog post

6. module 7 > converting traffic into leads
• defining the difference
• understanding the marketing funnel
• strategies and tactics for turning traffic in to leads
module 8 > the next step
• defining more advanced strategies and how they help
• landing pages
• calls to action
• advantages of collecting that information

7. module 9 > leads ain’t sales
• interest is not profit
• establish and reinforce authority to increase conversion
• educate and communicate
• build the relationship
• move leads down the funnel
module 10 > email marketing
• introduction to email marketing
• what the aims should be
• what to do and how to do it

8. module 11 > mobile is critical to the strategy
• understanding the growth of mobile
• why mobile is now an essential part of any strategy
• how a lack of mobile integration will have negative impact
• what you should do about it
• the implications
module 12 > the importance of analytics
• why analytics and the ability to monitor and analyse your
activity is a fundamental part of the process
• the key performance indicators you need to monitor
• what they will tell you and why that is important
• refining your efforts is an ongoing process
• how to do it

9. module 13 > putting it all together
• the overall strategy and understanding what you are trying to
achieve
• how all the different elements combine and complement
each other
• why all are important
• where to start – the first thing you need to do
• and the step by step nature of what to do next
• the three c’s – content, communication and creativity
• conclusions

10. module 14 > course review
• a review of what you have learned
• summary of the key elements
• the importance of the strategy
• keeping focussed on the aims and the outcomes, not the
process.