3. About
3 Approaches to brand our new iIntern program
Ideas stemmed from:
“Professional”
“Innovative”
“Cutting edge”
Includes social media plan that will help further the branding and gain notice
Parameters - No specific guidelines to follow
5. Your company is valued, and we wouldn’t want nothing short of the best to fill in your opportunities.
Strengthen your workforce with fresh and new perspectives from San Jose State University.
But it won’t be easy finding the most qualified interns on your own.
iIntern is SJSU Career Center’s Internship Program Service. With us, we can help you identify,
attract and recruit the right talent that will fit into your team. Let’s start by picking from one of the five
fields.
Approach #1: “The Search for the Right Intern”
9. Social Media
Twitter, Instagram, Facebook
Theme: Professional but playful tone in words
Hashtags:
#SJSUiIntern #theSearchEndshere
Twitter (Post at least twice a week)
- Ex: “Opportunity is knocking, connect with us and we
can help you find the RIGHT intern #SJSUiIntern”
Instagram (Once every two weeks)
- Utilize graphic and a catchy description
- Ex: “Looking for fresh new perspectives for your
company? Look no further, we can help you
#theSearchEndsHere”
Facebook (post at least once a week)
- Feature Facebook banner
- Posts can be describe the program a little more into
depth
10. Social Media
Twitter, Instagram, Facebook
Theme: Professional but playful tone in words
Hashtags:
#SJSUiIntern #theSearchEndshere
Twitter (Post at least twice a week)
- Ex: “Opportunity is knocking, connect with us and we
can help you find the RIGHT intern #SJSUiIntern”
Instagram (Once every two weeks)
- Utilize graphic and a catchy description
- Ex: “Looking for fresh new perspectives for your
company? Look no further, we can help you
#theSearchEndsHere”
Facebook (post at least once a week)
- Feature Facebook banner
- Posts can be describe the program a little more into
depth
11.
12. Highlight of theme: SJSU’s Career Center cares about their partnerships with employers.
By partnering with us, we help them pick from the best, because they deserve the best.
Style Guide: Professional tone, Spartan spirit (blue and gold colors)
Review
13. Approach # 2 “Diverse Talent”
Once in a blue moon will you come across a candidate that has what you want and more. If you’re
looking for unique, innovative, and diverse talent, you’ve come to the right place.
With iIntern, an internship program service through SJSU Career Center, we can help you find the
right talent.
Take a dip in our talent pool.
14.
15. Social Media
Twitter, Instagram, Facebook
Theme: Adventurous, play on words
Hashtags:
#SwimWithUs #SJSUiIntern
Twitter (Post at least twice a week)
- Ex: “Plenty of fish in the sea, but our fish has the talent
you’re looking for #SJSUiIntern #SwimWithUs”
Instagram (Once every two weeks)
- Utilize graphic and a catchy description
- Ex: “Our students are innovative, talented and unique. It’s
why we’re the number one supplier to Silicon Valley’s big
name companies #SwimwithUs #SJSUiIntern”
Facebook (Post at least once a week)
- Feature Facebook banner
- Posts can be describe the program a little more into depth
16.
17. Highlight of theme: We have a diverse range of students who will be valuable assets to
the Silicon Valley
Style Guide: Modern and refined
Review
18. Approach # 3 “Reach for Talent”
Sometimes what we’re looking for is right beneath our nose and within a hand’s reach. But it might
take some guidance for you to realize this. At SJSU’s Career Center, we can help you find talented
individuals that can add fresh new perspective to your team and brand.
Look no further, talent is here. Help us, help you.
19.
20. Social Media
Twitter, Instagram, Facebook
Theme: Friendly and welcoming
Hashtags:
#ReachforTalent #SJSUiIntern
Twitter (Post at least twice a week)
- Ex: “We have what you’ve been looking for - talented and
bright students #ReachforTalent”
Instagram (Once every two weeks)
- Utilize graphic and a catchy description
- Ex: “If you’re looking for new talent to liven your workforce,
then we’ve got them! #ReachforTalent #SJSUiIntern”
Facebook (Post at least once a week)
- Feature Facebook banner
- Posts can be describe the program a little more into depth
21.
22. Highlight of theme: with the Career Center’s guidance, employers can find what they’ve
been looking for all along
Style Guide: Welcoming and warm, approachable
Review
24. The Takeaway
- We want to leave employers enticed and wanting to know more about iIntern
- These approaches are all very different but we want to portray the same idea:
iIntern is the best internship program employers in the Silicon Valley should
use
Hi everyone, welcome to our iIntern presentation. Lilyan and I have been working on how we can brand our new internship program for about two months now and we’re excited to have you all here to see what we’ve come up with.
We were asked by Daniel to come up with three different approaches to iIntern. When we first met with him, he wanted our ideas to be professional, innovative and cutting edge. So we used those words to help create our approaches. With each approach we included a social media plan to help further the advertising and help gain notice to the program. Daniel did not give us any guidelines to follow, so everything was created with free range!
With these approaches we are targeting employers; small to medium business who need help help in developing and strengthening their workforce with interns
With each approach, we created an overall theme. For the first approach, we created “The Search for the Right Intern” and basically with this theme we want to portray that here at SJSU, we have the right students that employers are looking for - they’re fresh with new perspectives. But we also stress that employers will need our help to find them - which is where iIntern comes in.
This is Absara Sans, the official secondary typeface for SJSU.
What’s unique about its letter “i” is the slanted top end of the stroke. This slant was the inspiration for the overall theme of the iIntern branding because it creates energy and dimension which reflects the spirit of SJSU students.
Professional, yet playful. Plays on the slogan, “The search for the right intern” with the border around the person’s face implying the “right search” or “right fit” for the employer’s business. The colors used are the Spartan blue and gold to represent the school and its students.
WIth our social media plan, we want to utilize the Career Center’s Twitter, Facebook and Instagram. We want it to be professional but have a playful tone in words.
We’ve created 2 hashtags that we will use consistently through all of our platforms #SJSUiIntern #theSearchEndsHere
For twitter we decided to post at least twice a week, for IG once every two weeks, and for FB once every week
Twitter will consist of catchy tweets about iIntern, one of them could be “Opportunity is knocking, connect with us and we can help you find the RIGHT intern #iIntern”
On IG, we will use graphics to help with a catchy caption
On Facebook, we could feature an iIntern banner for the first few months. Posting on Facebook could be a little more room
WIth our social media plan, we want to utilize the Career Center’s Twitter, Facebook and Instagram. We want it to be professional but have a playful tone in words.
We’ve created 2 hashtags that we will use consistently through all of our platforms #SJSUiIntern #theSearchEndsHere
For twitter we decided to post at least twice a week, for IG once every two weeks, and for FB once every week
Twitter will consist of catchy tweets about iIntern, one of them could be “Opportunity is knocking, connect with us and we can help you find the RIGHT intern #iIntern”
On IG, we will use graphics to help with a catchy caption
On Facebook, we could feature an iIntern banner for the first few months. Posting on Facebook could be a little more room
To review ,
This theme portrays the diverse talent pool here at SJSU. It reflects the innovative spirit that students have to offer for the Silicon Valley. You’ll see that compared to the other themes, this one is more on the compelling and on the alluring side.
Modern, cutting edge look. Continuation of the slant from the “i” to provide dimension to the poster. Also used black to provide a classic and modern look.
In this theme we are trying portray a more traditional and approachable way to market iIntern. We want the Career Center to seem welcoming, and reliable - hence the theme of a guidance of a helping hand.
