2. PenServ Training - Comprehensive, Cost Effective, Convenient page 2
Business Development Officers, Financial Advisors, Regional Sales Managers, DCIO Teams,
Internal Retirement Wholesalers and Retirement Income/Rollover Specialists, do you have any of
these problems:
Need in-depth information to create sales ideas?
Tired of spending your training budget and still not covering the topics important to you?
Want to combine retirement education with your national or regional sales meeting?
Have a lot of new hires and/ or intermediate level sales or sales support folks?
Want to truly understand the details and cover IRS rules and regs, while keeping a sales focus?
Need education to develop presentation ideas for yourself or your team?
Want to increase your value with clients and strategic partners?
Advisor Sales In-House Retirement Training
Let our consultants come to your location. It’s easy, cost effective and truly comprehensive.
In-house training offers a program specifically designed to meet your employees’ needs.
For over 25 years, PenServ has offered technical education on retirement plan rules and regulations. We have
added our Sales Track. This program includes the technical details, but with a sales focus. We understand the
special need of sales folks to stay educated, and create sales, marketing and presentation ideas too! Our
instructor has over 20 years of sales experience and will make suggestions on practice management, while using
the rules to improve your sales team’s value proposition. Only offered in our In-House Training format, Sales
Track allows more time for discussion among your team to facilitate creating the great ideas that set your team
apart!
We are the cost-effective leader because our presentations are already prepared and updated. We train year round
and teach to the difficulty level that you need. Our expertise becomes your advantage: employees attend YOUR
training, covering what will improve your sales numbers.
Now Available!
Advisor Sales Training Program
Choose from 2 Tracks as part of our respected and proven PenServ Ready To Go In-House Retirement
Training Program. Choose from Tech Track (Just the Facts) or Sales Track (Facts + Practice Management).
Tech Track (no set-up fee) - Training Team Consultant, Instructor
Sales Track (reasonable set-up fee to lock in date) – Christine G. Russell, QPA, QKA, AIF, RMA, Instructor
3. PenServ Training - Comprehensive, Cost Effective, Convenient page 3
Programs include:
Single or multi-day lecture type seminars
Workshops with case studies
Customizable in-house training programs to cover your plan documents, if desired
Full PowerPoint presentations for all topics
Practical application of rules, not merely ivory tower information
Two Tracks – Tech Track or all new Sales Track
ARE YOU READY TO GO? LET’S GET STARTED!
Step 1 - Pick Your Topics
401(k) and other Plans for Small Employers Traditional IRA Fundamentals
Defined Benefit vs. Defined Contribution Roth IRA
Rules and Testing for Defined Contribution Plans Roth Conversions & Re-characterizations
Distributions, QDRO’s & RMD’s SEP-IRA
Legislative and Regulatory Updates SIMPLE IRA
Roth 401(k) Deferrals Rollovers & Portability from DC Plans and IRA’s
Fiduciary Duties & Types of Fiduciaries Solo- 401(k) Plans
ERISA Protection Fee Disclosures
403(b), 457(b) and (f) and 401(a) Plans Your Customized Topic(s)
Creating Value Propositions (Sales Track Only) Branding (Sales Track Only)
Step 2 – Set Your Level
Beginner
Intermediate
Advanced Workshops available
Step 3 – Contact PenServ
Learn more about our extensive topic list.
Share what your employees’ job duties are.
We tailor the sessions to your group.
Let’s set the dates! Book early for our
New Sales Track. Only a few dates remain!
4. PenServ Training - Comprehensive, Cost Effective, Convenient page 4
PenServ is registered with the Certified Financial Planners Board of Standards, Inc. CFP® Course
Credit and a Certificate may be available based on course content and instruction time. PenServ is
also registered with the National Association of State Boards of Accountancy (NASBA), as a sponsor of
continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy
have final authority on the acceptance of individual courses for CPE Credit. Complaints regarding registered
sponsors may be submitted to the National Registry of CPE Sponsors through its website:
www.learningmarket.org. Course Credit and a Certificate may be available based on course content,
instruction time and by respected board approvals.
Our Expertise:
TechLine
For over 25 years PenServ has offered our TechLine answer service. Subscribers call and
speak with knowledgeable PenServ consultants who can provide answers, Internal Revenue
Code citations or direction on retirement issues, no matter how complex.
TechSeries Manuals
PenServ presentations are underpinned and supported by our TechSeries Manuals. Fully cited with
Internal Revenue Code and Regulation footnotes, the TechSeries Manuals allow us to create
presentations of unusual depth and breadth.
IRA Academy & Fusion Conference
Miss interaction with other Institutions? Only have a few folks who need training? PenServ offers these
annual detailed training conferences:
PenServ IRA Academy
The IRA Academy is a comprehensive, three and one-half day training session held each year. The IRA Academy provides
in-depth coverage of IRA’s, Roth’s and Portability. This training session combines classroom instruction and multimedia
presentations, providing students with an ideal learning environment.
PenServ Annual Fusion Conference
Our three and one-half day Annual Conference provides
important updates on IRAs, small business plans, 401(k)s and
403(b)s along with other legislative and regulatory updates.
Offering a cafeteria-style break-out approach to the classes
offered, the Conference allows ample time to address a variety of
subjects.
5. PenServ Training - Comprehensive, Cost Effective, Convenient page 5
Experience
Dependability
Knowledge
Our Expertise Creates Your Advantage:
Ready To Go In-House Training – Tech Track or new Sales Track
TechSeries Manuals
TechLine
PenServ Academy & Fusion Conferences
Webinars and “On-demand” Training (customized or generic) also available
About PenServ…A Full Service Employee Benefit Retirement Consulting Firm
For over 25 years, PenServ Plan Services, Inc. (“PenServ”) has delivered an extensive array of technical products
and services to the retirement plan field that includes technical consulting, prototype retirement plans and
training programs for investment professionals, employers and practitioners.
The PenServ Consulting Group handles clients’ questions via a telephone hotline service, publishes periodic
newsletters, and offers a selection of technical manuals. More than 2000 major banks, mutual fund companies,
brokerage firms, broker-dealers, plan administrators and investment advisors rely on PenServ for answers to
complex questions and compliance with IRS and DOL regulations. Unlike many other Consulting Firms, PenServ
has and does serve on many IRS and DOL committees to keep their hand in government operations!
Additionally, PenServ provides extensive technical training programs
attended each year by more than 2,500 retirement plan managers, service
representatives, brokers and practitioners.
In the mid-1990's, PenServ added daily recordkeeping services. As a Third
Party Administrator, PenServ services more than 3,000 retirement plans,
ranging from 1 participant to 25,000 participants, including qualified plans,
401(k)s, governmental 401(a)s, 403(b)s, 457(b) and 457(f) plans, SEPs and
SIMPLE IRAs, and 125 Plans.
Each of our principals has over 25 years’ experience in retirement plan
consulting and administration. PenServ is certified as a Women’s Business Enterprise by the WBE National
Council and by the Woman Owned Small Business (WOSB).
Contact PenServ Today!
PenServ’s consulting division can assist in correcting plan failures (including submitting under the IRS/DOL
correction procedures); draft customized plan documents; perform internal reviews of employers or financial
institutions retirement plan procedures; take care of all of your training needs, whether you are the employer
or a financial institution…Servicing all of your Pension Needs!
PenServ: Training That’s Right!
Contact PenServ at Eileen King at 215-444-9812 X5042 or email at Eileen.King@penserv.com
6. PenServ Training - Comprehensive, Cost Effective, Convenient page 6
Christine G. Russell, QPA, QKA, AIF, RMA
Director of Training and Education
PenServ Plan Services, Inc.
Christine Russell is a member of the American Society of Pension Professionals
and Actuaries (ASPPA) and has earned both the Qualified Pension Administrator
(QPA) and the Qualified 401(k) Administrator (QKA) designations from that
organization. She has earned the Accredited Investment Fiduciary (AIF)
designation through the Center for Fiduciary Studies, as well as the Retirement
Management Analyst (RMA) designation through the Retirement Income
Industry Association (RIIA). Christine has over 20 years’ experience working with
qualified and non-qualified retirement plans, including IRA’s, SEP’s, 403(b)’s,
Profit Sharing, ESOP’s, Rabbi Trusts and 401(k) plans. She maintains FINRA
Series 7, 24 and 66 licenses.
Christine began her professional career at Delaware Group of Funds in
Philadelphia, PA, as a Retirement Specialist and subject matter expert where
she supported the broker/dealer community in their retirement plan sales
efforts, creating marketing programs and performing sales presentations across
the country. Next moving to Wilmington Trust Company in Wilmington, DE,
Christine established and managed the 401(k) department. After Wilmington
Trust, Christine managed a group of large 401(k) accounts at The Vanguard
Group in Valley Forge, PA. Her typical client maintained $200-$400 million in
plan assets.
Christine came to Dreyfus Investments in 1999 as a Regional Vice President
and Retirement Plans Specialist for the financial intermediary channel. In 2002
she moved to Institutional Sales focusing on bank/trust relationships. As a
Senior Vice President in Strategic Account Sales, she functioned as the national
retirement plan speaker and consulting resource for Dreyfus clients. In 2005,
she was named Director of Retirement Transitions, heading a major firm-wide
initiative advancing IRA Rollovers and retirement income planning.
Since 2008 she has been an independent retirement consultant, serving financial
services firms in their retirement based efforts. Her clients include J.P. Morgan
Asset Management and Legg Mason & Co., LLC, as well as several smaller firms.
With her vast experience, she brings a wealth of sales and marketing knowledge
to the banking and brokerage community. Christine’s mission is to provide
strategic support and expertise, thereby allowing the financial community to
meet their clients’ goals effectively.
Sales Track Training Specialist
