1. THE ART OF LIVING
Our mission is to bridge the world of modern russian
speaking readers with the universe of luxury in the uae
media
kit’16

2. “Iskusstvo Zhit. The Art of Living” magazine is a guide on luxury fashion & life style. The magazine is intended for the modern Rus-
sian-speaking residents of the UAE as well as the tourists who visit the country, who are interested in development of the consumer sector
and follow the social life of the UAE. Our target is to promote culture of the UAE for the minds of our readers.
ABOUT
READERSHIP PORTRAIT Our readers are dwellers of metropolitan cities who know what they want, they
have refined tastes and have open and modern interests. They are a part of the global community and have a consumer power with high
demands in quality, luxury and comfort.
- Mid or high level positions
- Property owner/interested in realestate investment
- Car owner/looking to purchase a car
- Travels for work and pleasure
- Interest in fashion
- Well groomed
- Health enthusiast
- Dines out/night life
- Technology enthusiast etc.
Women
Men
Age:
up to 25 years old
26-35 years old
36-40 years old
41-47 years old
above 48 years old
70%
30%
10%
30%
40%
15%
5%
TOPICSbreakdown
Fashion&Style - 50%
- Ready to wear
- Shoes
- Accessories
- Recommendations of experts
- Style guide
- Interviews with local and international
celebrities
Beauty&Health - 30%
- Cosmetics and perfumes
- Skin care
- Spa and Beauty Saloons
- Recommendations of experts
The Taste of life - 10%
- Kitchen of the UAE and Middle East
- Interviews with International chiefs
- Restaurants reviews
- Bars and night clubs
Life&Style - 10%
- Fitness
- Recommendations of experts
- Tourist routes
- Hotels
- Test drive
- Must visit
- Gadgets
Russian-speaking Expats
Russian-speaking Tourists
Disposable income (AED)
11,000 to 20,000
21,000 to 30,000
31,000 to 40,000
41,000+
70%
30%
17%
22%
28%
33%
To bridge the world of modern
Russian speaking readers with the
universe of luxury in the UAE
MISSION
UAE Circulation:
Dubai
Abu Dhabi
Other Emirates
80%
15%
5%

3. DISTRIBUTION & CIRCULATION
“Iskusstvo Zhit. The Art of Living” Magazine has a monthly circulation figure of 15,000 copies, reaches 80,000 monthly readers.
More than 1500 distribution points cover the most visited sites for Russian-speaking expatriates and tourists in the UAE region.
Beauty salons, spas & Health Clubs
- Amro Ladies Salon - Shangri-La Hotel
- Angsana Spa - Dubai Marina Walk
- Aqua Senses - Jebel Ali Golf Resort & Spa
- Aroma Spa - Dubai Marine Beach Resort & Spa
- Aroma Stone Delight - Jebel Ali Golf Resort & Spa
- Cleopatra Spa - Wafi City
- Elemis Cellutox Body Wrap - Jebel Ali Golf Resort
& Spa
- Eva Beauty Saloon - Abu Dhabi
- Franck Provost Salon - Mall of The Emirates
- Franck Provost Salon - Dubai Marina Walk
- Franck Provost Salon - Palm Strip Mall
- Franck Provost Salon - Burj Al Arab
- French Beauty Centre - Jumeirah Beach Hotel
- Galina Antoniouk - Dubai Marina
- Hair @ Pyramids - Wafi City
- Heritage Fam Henna - Souk Al Bahar
- La Femme Beauty Salon - The Walk, JBR
- Le Spa - Downtown Dubai
- N Style - Mall of The Emirates
- N Style - Dubai Marina Mall
- N Style - Dubai Mall
- N Style - DIFC
- N Style - DFC
- N Style - JLT
- N style - Souk Madinat Jumeirah
- N style - Mirdif City Centre
- Nbar - Grosvenor House
- Nbar - Ibn Batutta Mall
- Nbar - Palm Strip Mall
- Nbar - Boulevard Emirates Towers
- Palm Tree court & Spa - Jebel Ali Golf Resort & Spa
- Pelle Capelli - JBR
- Retreat Health & Spa - Dubai Marina
- Sculpt Your Body To Perfection - Jebel Ali Golf
Resort & Spa
- SPA Dunya Club - JBR
- Spa Rituals - The Ritz Carlton Hotel
- Tanning Zone - JBR
- The Edge Hair & Beauty Salon - Wafi Residence
- Fitness First Platinum - Al Manzil
- Fitness First Platinum - DIFC
- Fitness First Platinum - DMC
HOTELS
- Ajman Saray
- Al Murooj Rotana
- Amwaj Rotana Hotel
- Atlantis The Palm
- Dubai Marriot Harbour Hotel & Suits
- Conrad Hotel
- Fairmont Bab Al Bahr
- Fairmont Dubai
- Fairmont The Palm Hotel & Resort
- Four Points by Sheraton SZR
- Four Seasons Resort Dubai
- Grand Hyatt Dubai
- Grosvenor House Tower 1
- Grosvenor House Tower 2
- Hilton Dubai Jumeirah Resort
- Hilton Dubai The Walk
- Intercontinental Dubai Marina
- JW Marriott Marquis Hotel Duba
- Kempinski Hotel & Residences The Palm
Jumeirah
- Kempinski Hotel Mall of The Emirates
- Le Méridien Abu Dhabi
- Le Royal Méridien Beach Resort & Spa
- Mövenpick Hotel Jumeirah Beach
- One & Only Royal Mirage Dubai
- Nassima Royal Hotel, Dubai
- Ramada Plaza Jumeirah Beach Residence
- Rixos Bab Al Bahr
- Rixos The Palm
- Sheraton Grand Hotel, Dubai
- Sofitel Dubai Downtown
- Sofitel Dubai Jumeirah Beach
- The Address Downtown Dubai
- The Address Dubai Marina
- The Palace Downtown Hotel Dubai
- The Ritz Carlton Abu Dhabi
- The Ritz Carlton DIFC
- The Ritz Carlton Dubai, JBR
- Waldorf Astoria Hotel Ras Al Khaimah
- Waldorf Astoria Hotel The Palm Jumeirah
Abu Dhabi International Airport
- Al Dhabi Lounge
- Al Reem Lounge
- Al Dar VVIP Lounge
- Al Dana Lounge
- Golden Class Lounge
- Burgundy Lounge T3 (smoking Lounge)
- Burgundy Lounge T1 (smoking Lounge)
- Media Stands - Arrivals/Departures
- Media Stands - Meet and Greet
exclusive stand locations
- Madinat Jumeirah
- Etihad Towers
- Sowwah Square
- RIVA Beach Club
- Saadiyat Beach Club
- YAS Marina Circuit
luxury coffee shops and restaurants
throughout the UAE and many more...!
EXHIBITIONS/EVENTS
- Dubai International Boat Show 2015 (Official Media Partner)
- Dubai International Motor Show 2015 (Official Media Partner)
- Dubai World Cup
- Fashion Forward Dubai
dubai International Airport
- British Airways Lounge
- Virgin
- DCA First Class Lounge
- DCA Business Class Lounge
- Maharba Concourse A
- Marhaba Concourse B
- Marhaba Concourse C
- Ahlan Services Arrivals
private aviation lounges
- Royal Jet - AUH
- Al Bateen Private Jet - AUH
- Empire Aviation - DXB
- Elite Jets - DXB
Airline offices
- Air Arabia
- Air France
- Austrial Airlines
- Cathay Pacific
- Emirates Airlines - Shiekh Zayed Road
- Emirates Airlines - Deira
- Etihad Airways
- Hawker Pacific Airservices Ltd
- Lufthansa Office
- Malaysia Airlines
- Middle East Airlines
EMBASSIES & CONSULATES
- Consulate General of The Russian Federa-
tion in Dubai
- Embassy of The Russian Federation in Abu
Dhabi
SOLD ACCROSS UAE AT:
- Borders Bookstores
- Kinokuniya The Dubai Mall
- Waitrose Supermarkets
- Milk&Honey Supermarket, The Palm Jumeirah
- Al Maya Supermarkets
- WH Smith

4. NEW LIFE MEDIA GROUP FZ LLC
LEVEL 7, BUILDING 11, BAY SQUARE,
BUSINESS BAY, DUBAI, UAE
TEL.: +971 4 5561556
FAX.: +971 4 455 8556
info@NewLifeMediaGroup.com
www.NewLifeMediaGroup.com
ADVERTISING RATES
Standard positions
Full Page Colour
Double Page Spread
Inside Front Cover Spread
1st DPS
Front Cover Gatefold
Inside Back Cover Spread
Inside Back Cover Single Page
Outside Back Cover
Editor’s Letter Spread
Content Spread
4,930
7,670
18,000
28,000
Special positions
AED USD
40,500
36,500
45,500
28,000
22,500
40,500
22,500
22,500
11,065
10,000
12,465
7,670
6,165
11,065
6,165
6,165
- Guide rubrics which cover every field of interest of our readers, support the magazine to stand out in comparison to our com-
petitors.
- Contemporary design and universal consumer topics position “Iskusstvo Zhit (The Art of Living)” as a top quality magazine for
today’s consumer.
- Editorial content of the magazine is created by professionals of the media industry as well as independent experts which assist
to deliver the most unique, relevant and fresh information to the reader.
- Proportioned editorial and advertisements will create a balance between all materials.
- The distribution points cover the most visited sites for Russian expatiates and tourists in the UAE region.
- Magazine printed in two formats: regular and travel.
Material requirements:
DPS
Trim
Bleed
H x W (mm)
280 x 430
288 x 438
Full Page
Trim
Bleed
H x W (mm)
280 x 215
288 x 223
- Acceptable format: PDF (press quality, 300 dpi, CMYK,
with trim marks. No text should run on 7 mm of either
sides of vertical center of DPS, Image loss up to 7 mm in
the center of DPS, safe text area is 7 mm from all sides,
text as outlines)
- Booking deadline is 15th of the month prior publishing
- Material deadline is 20st of the month prior publishing
БУДЬ СОБОЙ
UAE
JANUARY 2015THE ART OF LIVING
13
ТО, ВО ЧТО МЫ ВЕРИМ
UAE
DECEMBER 2014THE ART OF LIVING
12
BENEFITS of ADVERTISING