1. Different Types of Design Briefs
Contractual
Of, relating to, or having the nature of a contract.
http://www.thefreedictionary.com/contractual
Having an agreement between two or more parties that is being enforced by the law. This makes sure that
both parties are tied together in a mutual agreement for a period of time that cannot be broken. This is
usually seen by companies and their clients so that both parties are obligated to keep up their side of the
agreement.
Negotiated
To deal or bargain with another or others, as in the preparationof a treaty or contract or in preliminaries to
a business deal.
http://dictionary.reference.com/browse/negotiate
Negotiations are often seen in contracts when one of the parties does not agree with the terms that have
been set. A discussion can then commence between both parties until they come to an agreement to the
terms of the contract. This discussion allows both parties to get the best benefits from the contract.
Formal
Relating to or involving outward form or structure. Professionalism
http://www.thefreedictionary.com/formal
Done in accordance with convention or etiquette; suitable for or constituting an official or important
occasion: e.g. A Company
http://oxforddictionaries.com/definition/english/formal
A company would have a formal structure because the size of the company as they are bigger than a music
video production. Companies have to give a professional look to get clients. An example of this is an
advertising company, as things need to be done to the clients specifications and to be done on time because
of the size of production.
Informal
Not of a formal, official, or stiffly conventional nature
http://www.thefreedictionary.com/informal
Having a relaxed, friendly, or unofficial style, manner, or nature: e.g. a Music Video Project
http://oxforddictionaries.com/definition/english/informal
Informal is the opposite of formal as there is more of a relaxed approach to the job at hand. An example of
this is a music video production as you are doing the band a favour for filming and promoting them. This
goes against the conventional approach to company production.
Commission
Mutually agreed upon, or fixed by custom or law, fee accruing to an agent, broker, or salesperson for
facilitating, initiating, and/or executing a commercial transaction.
2. Formal body comprising of one or more experts formed on an ad hoc or continuing basis to address,
debate, and/or exhaustively investigate matters within the expertise of its members or within the scope of

2. the commission's mandate. Unlike councils, commissions may have advisory, quasi-judicial, or regulatory
powers.
http://www.businessdictionary.com/definition/commission.html
Commission is a fixed upon fee for giving/executing a commercial transaction an example of this is the
BBC’s way of commissioning. This is what I found out. “The Channels decide the range and mix of
programmes they need for their audiences. The Genres look for individual ideas to meet those
needs, and make sure they are reflecting the full range of subjects and issues within their genre
across all of our channels.
To get a programme commissioned it has to work for both the Channel and the Genre.
http://www.bbc.co.uk/commissioning/tv/how-we-work/how-we-commission.shtml
Tender
To invite bids for a project, or to accept a formal offer such as a takeover bid. Tender usually refers to the
process whereby governments and financial institutions invite bids for large projects that must be
submitted within a finite deadline. The term also refers to the process whereby shareholders submit their
shares or securities to a takeover offer.
http://www.investopedia.com/terms/t/tender.asp
When projects arise companies can take it upon themselves to take a bid to take the project over. Offer can
awhile to decide and can sometimes be infinite. Shareholders take their shares and securities to takeover
other companies offers.
Co-operative
Cooperative advertising is a cost-effective way for manufacturers, retailers or distributors to reach their
target markets. Although co-op advertising policies differ from manufacturer to manufacturer, most will
pay a portion of the advertising costs and supply the retailer with photos or graphics to use in the ad (or
sometimes the entire ad itself), whether for print, radio or television. A manufacturer's contribution to a
cooperative advertising campaign can range from a large amount of money to promotional gimmicks and
point-of-purchase displays.
http://www.entrepreneur.com/encyclopedia/co-op-advertising
Cooperative combines different ways of helping manufacturers gets an overall view of what their target
market is supposed to be. Ways that they can do this is through resources such as radio and television.
Competition
Economics: Rivalry in which every seller tries to get what other sellers are seeking at the same
time: sales, profit, and market share by offering the best practicable combination of price, quality,
and service. Where the market information flows freely, competition plays a regulatory function in
balancing demand and supply.
http://www.businessdictionary.com/definition/competition.html
Competition is the rivalry between multiple companies that are trying to sell in the same market. These
companies would have the same target audience so they would have to compete on all aspects of their
product and marketing stand point. E.g. Price. As more companies join the market the competition gets
bigger and bigger until one company rises to the top a good example of this is Apple products with the
IPhones and IPads

3. Advertising a client’s product
Communication
The imparting or exchanging of information by speaking, writing, or using some other medium.
I would prefer to meet the client face to face because it allows quick and easy conversation
for any questions I made need to ask, compared to email because the response would be less
frequent. This would help me with my vocabulary and overall people skills. This would be
better than using the telephone because i would be able to see the body language to tell if the
client in interested in the things I say and the products that I show.
Time Management
The analysis of how working hours are spent and the prioritization of tasks in order to maximize
personal efficiency in the workplace. From the information with the client after speaking
I would be able to make a schedule and time my tasks appropriately. If any problems pop
up I would be able to talk to the client directly. Also I would be able to set deadlines to a
specific date. After meeting face to face I would be able to plan out my time to get as much
done as efficiently as possible.
Technical Skills
Knowledge and skills specific to a particular occupation or group of occupations For Example,
Camera Techniques, knowing the different type of camera angles and how to use them in
production.
I would learn a wide variety of skills such as face to face conversation being able to be
professional when I meet a client and how the right attitude. This might get misinterpreted
over the phone or email. Also I would learn camera skills when shooting the advert and the
best way of using different and more complicated shots. This would link in with the
marketing side of the advert as I would have to learn who my target market are and how I
want the advert to look or this particular audience. These skills can then be transferred
onto other tasks that would be set to ease other workloads.
Career Progression
The process of developing gradually towards a more advanced state: Like finding work
experience and shadowing the placement you eventually want to get to. Then develop into that
job and keep going on up until you hit the highest peak you can in your career.
If the job would go well and the client like what the way I handle business then they would
recommend your services to other clients. Increasing you notoriety and increasing your
chance of success. Also I would have a success advert to back my clam up which in turn
would boost my reputation to clients and companies.