1. *Sparkles(Cleaning & Grill)
*Group 7 initiative,
*DLI road, University of LAGOS, AKOKA, LAGOS.
*07065031427,08020638626.
*sparkles@gmail.com.
*www.sparkles.com
2. *BUSINESS DESCRIPTION
The need for a very effective car wash
and laundry service gave birth to the idea
that is “Sparkles- cleaning and grill”.
Sparkles-cleaning and grill will be
providing customers with three services:
car washing, laundry, and relaxation
center/bar.
Sparkles-cleaning and grill will offer high
quality product and services at a
reasonable rate within the UNILAG
environ.
3. *MISSION, GOALS AND
OBJECTIVES
MISSION
To offer to our esteemed customers superior cleaning
services rapidly, at an affordable price and at your
utmost convenience in order to maintain impeccable
customer service.
GOAL AND OBJECTIVES
Our goal is to create a cleaning service that is unique
and sort after in the University of Lagos and it’s environ:
*Keep our customers relaxed and refreshed while they
enjoy our services,
*Maintain a very high gross profit margin.
*Maintain a modest, steadily growing net profit margin.
*Expand to two locations after third year of operation.
5. *COMPANY STRUCTURE
Name Title/position Number of shares Percentage of ownership
Christian Ibe Mr. (C.E.O.) 5.3 5.3%
Oyolade Oluwaseyi Ms. (Secretary) 5.3 5.3%
Ozore Ufuoma Mr. (C.O.O/F. O.) 5.3 5.3%
Egede Peace Mrs.(Financier) 20 20%
Obasan Tobi Mr. (M. O.) 10 10%
Mumuni Aisha Ms. (Financier) 5.3 5.3%
Ironuah Rosemary Ms. (Financier) 5.3 5.3%
Olatunbosun Samson Mr. (Exe. Manager) 5.3 5.3%
Yomi Faseun Damilola Ms. 5.3 5.3%
Okeke Blessing Ms. 5.3 5.3%
Fodeke Opeyemi Ms. 5.3 5.3%
Obot Godwin Mr. (Manager) 5.3 5.3%
Amagwu Tochi Ms. 5.3 5.3%
Olakitan Titilope Mr. 5.3 5.3%
Alawode Ibrahim Mr. 5.3 5.3%
6. *SERVICE DESCRIPTION
Sparkles- cleaning and grill will provide 2 services to its
customers namely;
*CAR WASH: Major services are exterior wash,
exterior and interior cleaning, waxing, underside
cleaning, vacuuming.
*LAUNDRY: including Pickup and delivery.
8. *MARKET ANALYSIS
SUMMARY
Market research
*With about 45, 000 student population (both
part time and full time students) and 5000
academic and non-academic staff and
approximately a 1000 cars coming in and out
daily.
*Sparkles-cleaning and grill is positioning itself as the
premier car wash, laundry and relaxation center serving
the AKOKA-BARIGA axis.
*We have forecasted a 20% market share.
9. *Market Analysis
Summary II
Industry Analysis
* In the last few years, demand for the services of car cleaners has
continued to rise in Nigeria and return on investment is quite
tremendous.
* The car wash industry in Nigeria is booming – with low startup
costs and high profits.
Competitive Analysis
* The competition Sparkles- cleaning and grill faces within UNILAG
is very low.
* The only major competition is YABA utility center located across
AKOKA road.
Target market
Sparkles- cleaning and grill’s services is targeted towards car owners
and students of the University of Lagos and it’s environ.
10. *MARKETING PLAN
Our marketing plan is simple as there aren’t any
major competitors.
*Positioning Strategy
*Product/service strategy
*Pricing Strategy
*Promotion and advertising strategy
*Place
11. *
CAR WASH
*Advanced car cleaning equipment such as high pressure car
washers, vacuum cleaning for interior, steam sprayer.
*Exterior and detailed interior washing will be done by our
experienced staff as well.
LAUNDRY SERVICE
Quick and effective washing in order to reduce time spent getting
customers clothes washed and dried.
RELAXATION CENTER/ BAR
*“sparkles” will offer in-house made delicacies while drinks will
be purchased. Items needed for making our food options will be
sourced from the BARIGA market.
12. *
*SPARKLES “will have a total of 19 staffs
divided into different sections.
*Full time employees and skilled labor with
skills applicable to the field they apply
to.
*One supervisor for the laundry and car
wash section of the business while
another manages the relaxation center/
bar.
*Rewards and incentives are giving for
exceptional work performance by staff.
13. *HUMAN RESOURCE
Section Number Salary/Wage
s Per Person
Total Per
Month
Car wash 6 N15000 N90000
Laundry 2 N15000 N30000
Bar(waiters) 2 N10000 N20000
Bar(cooks) 2 N15000 N30000
Bar(grill) 1 N15000 N15000
Security
men
2 N20000 N40000
Supervisor(
bar)
1 N25000 N25000
Supervisor(c
ar wash
&laundry
1 N25000 N25000
Delivery 2 N15000 N30000
- 19 - N305000
15. FINANCIAL
POJECTION
0
1
2
3
4
5
6
2014 2015 2016 2017
sales
gross margin
profit
BREAKEVEN ANALYSIS
*Total monthly bill of N1446111.
*Monthly revenue of N2180000
*Sparkles will have to pull in
revenue of N1446111monthly to
break even
*
16. *
In other to exit the business, any partner willing
to quit will have his equity cashed in as at the
current valuation of the business. Likewise, new
partners seeking to invest will buy equity at the
suggested market valuation of the business.
17. We offer you the opportunity to invest, sit back,
relax and watch us deliver.
