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EEAA Driving Value With Data
1.
DRIVING VALUE WITH DATA Christian Bartens, Founder, Datalicious
2.
Events Promotion Process Product Price
3.
CHICKEN AND EGG
4.
Events Promotion Process Product Price X
5.
WASTEFUL SHOUTING
6.
Value through Data Promotion Process Product Price X
7.
8.
PRODUCT Data improving product
9.
10.
Post-Event Content Marketing
11.
Pre-Event Google AdWords & TrendsGOOGLE ADWORDS & TRENDS KEYWORD RESEARCH
12.
Pre-Event Google Surveys GOOGLE SURVEYS
13.
During-Event WiFi & Beacons VENT BEACONS
14.
Pre-Event Attach.io Proposals ATTACH.IO PROPOSAL TRACKING
15.
PROCESS Data improving process
16.
17.
Atlassian JIRA Process Management JIRA FOR ALL TEAMS
18.
Atlassian JIRA Service Desk JIRA SERVICE DESK FOR ALL ENQUIRIES
19.
Atlassian Confluence Questions CONFLUENCE QUESTIONS KNOWLEDGE BASE
20.
Bonus.ly Team Incentives BONUS.LY MICRO-BONUSES
21.
PRICE Data improving price
22.
23.
Pre-Event Google Surveys GOOGLE SURVEYS
24.
Post Purchase Dissonance & Promotion Promise = Value = Satisfaction = Nothing Promise > Value = Dissatisfaction = NEGATIVEWord of Mouth Promise < Value = Delight = POSITIVEWord of Mouth
25.
THANK YOU Christian Bartens, Founder, Datalicious
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