Data Symposium Data Privacy Ethics

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Did technology kill privacy?

November 2013 © Datalicious Pty Ltd 2
Clive Humby: Data is the new oil

Oil and data come at a price

http://data.li/HpbtnX, http://data.li/HpbAjc, http://data.li/HpbYOF

http://www.theguardian.com/technology/2013/oct/21/teenagers-careless-about-online-privacyhttp://data.li/HpaEv7, http://data.li/HpaHr5, http://data.li/HpaTqd

Find out more: http://data.li/Hpatjy (you’ve been tracked)
Number of times
the word ‘privacy’
appears in books

November 2013 © Datalicious Pty Ltd
Collecting data
for the sake of it
or to add value
to consumers?
7

Find out more: http://data.li/HpaYKy (you’ve been tracked)

Find out more: http://data.li/Hpb1pC (you’ve been tracked)

> Learning with every single click
Using website and email responses
to learn a little bite more about
subscribers at every
touch point to keep
refining profiles
and messages.

Transactional data
> Rich profiles increase relevance
3rd party data
+
Whole is greater
than sum of its parts
Behavioural data
Prospects
Customers
Repeat customers

http://data.li/HpcufD, http://data.li/Hpd5xZ, http://data.li/Hpd5Oy

Find out more: http://data.li/Hpe7Kd (you’ve been tracked)

http://data.li/1doE2g2, http://data.li/17sblQw, http://data.li/1doE9Iu

http://data.li/1doyIJH, http://data.li/1dozer5, http://data.li/1dozlDd

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http://data.li/HphH75, http://data.li/HphG3g,

http://data.li/HpddgV, http://data.li/HpdhgD, http://data.li/Hpdu3p

Find out more: http://data.li/HpgZXJ (you’ve been tracked)

http://data.li/HphaC5, http://data.li/HphO2w, http://data.li/Hpi29R

http://data.li/1doA07F, http://data.li/1doA3QQ, http://data.li/1doADxU

http://data.li/1doy4Mq, http://data.li/1doBnDl, http://data.li/1doBu1w

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Will privacy laws protect
consumers in the future?
Has it worked in the past?
29

Are self-regulation
and ethics the solution?
Heard of ethical egoism?
30

Find out more: http://data.li/18kQCi6, http://data.li/18kQyij

Find out more: http://data.li/18kQwa9 (you’ve been tracked)

Find out more: http://data.li/18kOKG3, http://data.li/18kOMxB

Find out more: http://data.li/18kPsmJ (you’ve been tracked)

Technology killed privacy.
Ethics are a sham. Long live
smart data driven marketing
that adds value to consumers.

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Data Symposium Data Privacy Ethics

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