Values and behaviours

1. A Magical Place To Be

2. CHILD FOCUS
Wish children are at the centre of what we do and always come first.
Florrie’s wish
“A day like today when she gets
to be the centre of attention and
have lots of treats and things like
that is especially the kind of thing
she likes to do.”
Laura, Wish mum
Florrie, 3, is living with cancer and
wished to be a princess in a castle.
Child Focus
• I seek to understand the dreams and aspirations of every child
• I consider the impact of my work on wish children
• I treat every child as an individual
• I respect the needs and rights of the child at all times
• I always use the child’s name

3. INTEGRITY
We are honest and treat everyone with respect.
Laura, Wish mum
Lewis, aged 7, living with half a heart,
wished to star in his own superhero film.
Respect
• I trust myself and my colleagues to make the right
decisions in the best interests of Make-A-Wish
• I always consider the needs of those around me
• I respect we are working to achieve the same goals but in
different ways
• I embrace people’s differences and individuality
• I value the opinion of others and make time to listen
Honest
• I have confidence in my work and that of my team
• I am positive, open and transparent about the work I do
• I work hard to build relationships with our #WishMaker
team
• I encourage opinions
• I give and am open to feedback
Max’s wish
“The whole wish process was fantastic. The
staff at Make-A-Wish fell over themselves
to help us – nothing was too much trouble –
and everything was so well thought out.”
Mandy, wish mum
Max, 4, living Down’s Syndrome and was
diagnosed with Acute Myeloid Leukaemia. He
wished to meet Woody in Disneyland!

4. EXCELLENCE
We care and have the ambition to be outstanding in all that we do.
Care
• I demonstrate sincerity, commitment and
empathy with supporters and for our wish
children and their families
• I support all of my colleagues
• I am committed to our #WishMaker team
• I am positive towards others and what we do
• I take pride in all that I do
Ambition
• I strive to achieve my personal and our charitable
goals
• I support my colleagues to be the best
• I take ownership to overcome obstacles
• I have a can-do approach with the confidence to
embrace change
• I adopt a growth mind-set
Amelia’s wish
“After the wish she (Amelia) said to
me: ‘Now nothing is impossible.’”
Shelley , Wish mum
Amelia, 9, living with tetralogy of fallot
wished to be a zookeeper.

5. COMMUNITY
Collaboration with all #WishMakers will help us achieve our goals.
Felix’s wish
“This wish wouldn’t have been possible
without so many #WishMakers from
easyJet and Harrods, to Luton Airport,
National Grid, Edmund the limo driver, the
camera crew, our volunteer seamstress
and cake collector and of course Felix’s
dad.” Jo,
Director of Wishgranting
Felix, 7, living with a rare blood disorder wished
to be Electroman – his very own superhero!
Collaboration
• I work across teams to get things done
• I work with our supporters to gain knowledge and skills
• I am empowered, and can empower others to succeed
• I always seek alternative ideas
• I demonstrate resilience and I can adapt

6. INSPIRATION
Our creativity and passion is inspired by
a child's imagination.
Felix, aged 7, living with a rare blood disorder.
James’ wish
“The best moment was when we went in to one of the lifts
and the number of buttons on display was huge! James
seemed to be thinking: ‘Can I really touch all of these
buttons?!’ “
Jenny, wish mum
James, 13, living with an undiagnosed genetic condition wished to be
a lift operator!
Creativity
• I create magic
• I maximise all opportunities
• I find solutions
• I make things better
• I learn from mistakes and I learn with others
Passion
• I want every wish to be the child’s one true wish
• I believe in the power of a wish
• I tell stories about wishes
• I am proactive in my work
• I am a positive ambassador for Make-A-Wish