7. Cold Email Tip #1
Know something about the person you're emailing.
Everyone's heard the job interview version of this tip: Always research the
company where you're interviewing. The same applies when sending a cold email,
so make sure you know the recipient's job title, what she does in her position and
a little bit about her background.
If you have something in common, highlight that connection (e.g., "I also came to
journalism from the publishing industry").
8. Cold Email Tip #2
Make the Subject Line Standout
If you're cold-emailing someone, it's likely that person is busy and receives
numerous emails per day, including other cold emails. Your subject line must get
their attention.
“5 Reasons I Should Be Your Next [insert job title]”
9. Cold Email Tip #2
More
“I am the [job title] you seek”
“Your new [job title] is inside this email”
“I will solve your [sales] problems”
10. Cold Email Tip #3
When Possible, Show the Work
Send a writing sample, link to your
website, write a business plan for
the position...
11. Cold Email Tip #4
Proofread and follow up.
Make sure it’s flawless, have a friend
read it.
Wait 3 to 5 days for a response.
Then follow up.
Ask if they got the email/letter/package.
