Create dynamic mobile engagements with custom journeys and video engagement that educate, engage, coach, encourage and create better outcomes.

1. Delivers personalized content experiences at high-value moments, across all
channels for creating better experiences and results
Making Every Connection Count

2. SmartStory.com 2
Market Challenges
If Customer Experience is the new brand, which is
driven by connecting around the needs of the
consumer, you must understand what, how and
why they want your products and services.
 Organizations struggle to connect with and build lasting
relationships based on a common view of the consumer needs
and desires
 Current communication channels can be ineffective and
overwhelmed with spam: email, phone calls
 Current market platforms are complex, time-consuming and
expensive to set up and maintain.
 Multiple stand alone solutions (eMail Marketing, Text Solutions,
Survey Solutions, etc.) are used to communicate with customers
adding to cost, lacking data integration and creating multiple
experiences
 Departmental teams often pick solutions that only solve their
immediate needs
Most organizations don’t take a strategic,
integrated approach, and instead manage their
customer communications through a series of
isolated business systems — usually handled by
departmental teams.
This chaotic mix of uncoordinated efforts often
results in fragmented communications that leave
customers feeling confused or frustrated.

3. SmartStory.com 3
A Smarter Approach
SmartStory is the smarter, easier, faster, integrated digital
engagement solution for delivering personalized content
experiences at high-value moments, across all channels –
ultimately, driving better results and creating better experiences
with the end user in mind.
 Data Driven: leverage data to curate personalized content and build a
personal journey
 Simple: drag & drop workflow UI for quickly creating personalized
journey’s in days not months
 Content Libraries: leverage owned or licensed content when creating
personalized experiences
 SmartPages: curate data driven content for building dynamic mobile web
pages
 Data & Analytics: tracking user events to measure the effectiveness of
interactions and desired outcomes
 Mobile Devices: deliver the personalized content to mobile devices when
and how the consumer chooses
 Forms: utilize forms for collecting customer data for processing or
analytics
Right
Content
Right
Timing
Right
Results
Mobile
Video
Workflow

4. Initial Market Focus
• Healthcare:
• EMR Systems
• Specialty Pharmaceutical
• Chronic Care
• Agencies & Content Providers
• Fully Managed Services for Mid-Tier Agencies
• Provide distribution channel for Content
Providers of Health & Wellness and Medical
Video Content
• IoT Manufacturers
SmartStory.com 4
Healthcare
Agencies & Content
Providers
IoT Manufacturers

5. SmartDesign: Our Process
SmartEngagement: Our Solution

8. Step 1: Define the Data
Step 2: Load the Media
Step 3: Map the Workflow Journey
Step 4: Build SmartPages
Step 5: Build Reports
Step 6: Build Dashboards
SmartEngagement Process

9. Key Technology Partners
Platform Managed Services Communications
We picked our partners that would provide unlimited scalability, strong network and data security, and partners with a broad range of services that easily
extended the capabilities we offer our customers.

10. Healthcare Solutions

11. Consumers increasingly will
choose medical providers who
offer digital capabilities
• Request prescription refills electronically
• Manage appointments online or mobile
• Receive reminders via eMail or text messages for
follow-up care
• Use remote or telemonitoring devices to monitor
and record health indicators
• Communications with providers through secure
email and text
• Video conferencing with providers, pharmacists,
nurses, etc.
SmartStory.com 11
Expectations for digital capabilities are on the rise
More than half of patients surveyed expect digital
capabilities-from requesting prescription refills to booking
appointments. These expectations increasingly influence
who these patients choose in a provider. For instance, in
2019, 70 percent are more likely to choose a provider that
offers reminders for follow-up care via email or text,
compared to 57 percent in 2016. More than half (53
percent) in 2019 are more likely to use a provider offering
remote or telemonitoring devices, compared to 39
percent in 2016.
Source: Accenture 2019

12. “ECHO” to 55455
Example Solutions
NextGen & OptumRX
An example of a Patient
Appointment Notification combined
with an Education Video describing
the Echocardiogram Procedure.
Patient Notifications
“BRIOVACOMMUNTY1” to
55455
A series of Chronic Illness Patient
Engagements for Disease
Education, Emotional Support,
Pharmacist Education, etc.
Patient Engagement
“INFUSIONC1” to 55455
A Video Education series to help
Patients with Acute & Chronic
Illnesses start home Infusion
Services.
Patient Education
Hemophiliac Patient Survey’s
w/Workflow
Patient Survey’s to collect data
used to determine next steps in a
hemophiliacs care.
Data Collection & Workflow
http://platformnew.smartstory.com/kh_smartpages/KH_echocardiogr
am.aspx?ID=5688771B-F8CF-4765-9240-AD2E8282B817
http://platformnew.smartstory.com/Video/Page/MobilePage
.aspx?Id=MS80
http://platformnew.smartstory.com/Infusionservice/briovarx
_infusion_Page.aspx?ID=1706DF9D-6904-46BC-AB00-
9892698AA085
http://qaplatform.smartstory.com/SmartStory/HemophiliaS
urvey/FormNew.aspx?ID=1CF05974-93C0-4675-A395-
B5758F9DFB95

13. EMR / SmartStory Model
EMR PLATFORM
WebServices
Trigger
Evaluate Request
Data
Curate Content
from Data
SMS or eMail
SmartStory Data
Collection
Send Message