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Creating Culture Change
Foundations for creating culture change 
2
Cultural Elements & Levers 
Cultural Elements 
Shared Experiences & Beliefs 
Typical Cultural Levers 
Setting The Stage: 
• Obtain Leadership Commitment 
• Leadership defines the new culture 
Launching the New Culture: 
• Create a campaign video 
• Refresh the Values (look and feel at minimum) 
• Teach everyone the same knowledge or skill 
• Implement a workshop or training session 
• Create a committee to purge off-brand items 
• Integrate cultural elements in communications 
Embedding the Culture Long-term: 
• Regular CEO and leader communications 
• Refresh New Hire Orientation 
• Link Performance Goals to company strategy 
• Define Leading Change as a key competency 
• Create a recognition program tied to culture 
• Integrate culture into engagement survey 
3 
3
Examples of Culture Change Models 
4
Building the Coalition for Change 
• Create culture strategy 
• Identify cultural levers 
• Build & execute project plans 
• Engage extended team 
5 
Key Party 
Executive Committee 
Communications Learning & Development 
Org Development Talent Acquisition 
PR Business Operations 
Responsibilities 
• Define the desired culture 
• Ultimate oversight of project 
Project Steering Committee 
• Determine guiding culture model 
• Approve budget / any costs 
• Ensure project goals are met 
Core Project Team 
Extended Project Team 
HR Business Partners 
Business Culture Champions 
• Identify additional levers 
• Engage/support broader company 
• Provide ongoing feedback 
Marketing
Companies who do culture change 
Partners in Leadership 
Culture Track Training 
6 
The Culture Works 
Keynote and Culture Trainings 
http://adriangostick.com/speaking/all-in-creating-a-culture-of-buy-in-and-belief/ http://www.ozprinciple.com/culture/description/ 
Gagen MacDonald 
Culture Change Approach 
http://www.gagenmacdonald.com/culture/culture-change/ 
http://www.bain.com/consulting-services/ 
organization/performance-culture.aspx
Example of a guiding model for change 
7

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Creating Culture Change

  • 2. Foundations for creating culture change 2
  • 3. Cultural Elements & Levers Cultural Elements Shared Experiences & Beliefs Typical Cultural Levers Setting The Stage: • Obtain Leadership Commitment • Leadership defines the new culture Launching the New Culture: • Create a campaign video • Refresh the Values (look and feel at minimum) • Teach everyone the same knowledge or skill • Implement a workshop or training session • Create a committee to purge off-brand items • Integrate cultural elements in communications Embedding the Culture Long-term: • Regular CEO and leader communications • Refresh New Hire Orientation • Link Performance Goals to company strategy • Define Leading Change as a key competency • Create a recognition program tied to culture • Integrate culture into engagement survey 3 3
  • 4. Examples of Culture Change Models 4
  • 5. Building the Coalition for Change • Create culture strategy • Identify cultural levers • Build & execute project plans • Engage extended team 5 Key Party Executive Committee Communications Learning & Development Org Development Talent Acquisition PR Business Operations Responsibilities • Define the desired culture • Ultimate oversight of project Project Steering Committee • Determine guiding culture model • Approve budget / any costs • Ensure project goals are met Core Project Team Extended Project Team HR Business Partners Business Culture Champions • Identify additional levers • Engage/support broader company • Provide ongoing feedback Marketing
  • 6. Companies who do culture change Partners in Leadership Culture Track Training 6 The Culture Works Keynote and Culture Trainings http://adriangostick.com/speaking/all-in-creating-a-culture-of-buy-in-and-belief/ http://www.ozprinciple.com/culture/description/ Gagen MacDonald Culture Change Approach http://www.gagenmacdonald.com/culture/culture-change/ http://www.bain.com/consulting-services/ organization/performance-culture.aspx
  • 7. Example of a guiding model for change 7

Editor's Notes

  1. Britton Follett Jen Hatton (look for mix of new and established)…think about someone like Roe Add in Talent Aqc and