In-depth analysis of the commercial and tax potential for regulated online casino and poker games in Pennsylvania. Includes projections for revenue through 2022.
Regulated Online Gambling: Building A Stronger New JerseyChris Grove
An analysis of the fiscal impact of regulated online casino and poker games in the state of New Jersey, including details on job creation, tax revenue, and regulatory efficacy.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Regulated Online Gambling: Building A Stronger New JerseyChris Grove
An analysis of the fiscal impact of regulated online casino and poker games in the state of New Jersey, including details on job creation, tax revenue, and regulatory efficacy.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
How To Cultivate Community Affinity Throughout The Generosity JourneyAggregage
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters — emphasizing trust, engagement, and community!
Contributi dei parlamentari del PD - Contributi L. 3/2019Partito democratico
DI SEGUITO SONO PUBBLICATI, AI SENSI DELL'ART. 11 DELLA LEGGE N. 3/2019, GLI IMPORTI RICEVUTI DALL'ENTRATA IN VIGORE DELLA SUDDETTA NORMA (31/01/2019) E FINO AL MESE SOLARE ANTECEDENTE QUELLO DELLA PUBBLICAZIONE SUL PRESENTE SITO
Presentation by Julie Topoleski, CBO’s Director of Labor, Income Security, and Long-Term Analysis, at the 16th Annual Meeting of the OECD Working Party of Parliamentary Budget Officials and Independent Fiscal Institutions.
This report explores the significance of border towns and spaces for strengthening responses to young people on the move. In particular it explores the linkages of young people to local service centres with the aim of further developing service, protection, and support strategies for migrant children in border areas across the region. The report is based on a small-scale fieldwork study in the border towns of Chipata and Katete in Zambia conducted in July 2023. Border towns and spaces provide a rich source of information about issues related to the informal or irregular movement of young people across borders, including smuggling and trafficking. They can help build a picture of the nature and scope of the type of movement young migrants undertake and also the forms of protection available to them. Border towns and spaces also provide a lens through which we can better understand the vulnerabilities of young people on the move and, critically, the strategies they use to navigate challenges and access support.
The findings in this report highlight some of the key factors shaping the experiences and vulnerabilities of young people on the move – particularly their proximity to border spaces and how this affects the risks that they face. The report describes strategies that young people on the move employ to remain below the radar of visibility to state and non-state actors due to fear of arrest, detention, and deportation while also trying to keep themselves safe and access support in border towns. These strategies of (in)visibility provide a way to protect themselves yet at the same time also heighten some of the risks young people face as their vulnerabilities are not always recognised by those who could offer support.
In this report we show that the realities and challenges of life and migration in this region and in Zambia need to be better understood for support to be strengthened and tuned to meet the specific needs of young people on the move. This includes understanding the role of state and non-state stakeholders, the impact of laws and policies and, critically, the experiences of the young people themselves. We provide recommendations for immediate action, recommendations for programming to support young people on the move in the two towns that would reduce risk for young people in this area, and recommendations for longer term policy advocacy.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
How To Cultivate Community Affinity Throughout The Generosity JourneyAggregage
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters — emphasizing trust, engagement, and community!
Contributi dei parlamentari del PD - Contributi L. 3/2019Partito democratico
DI SEGUITO SONO PUBBLICATI, AI SENSI DELL'ART. 11 DELLA LEGGE N. 3/2019, GLI IMPORTI RICEVUTI DALL'ENTRATA IN VIGORE DELLA SUDDETTA NORMA (31/01/2019) E FINO AL MESE SOLARE ANTECEDENTE QUELLO DELLA PUBBLICAZIONE SUL PRESENTE SITO
Presentation by Julie Topoleski, CBO’s Director of Labor, Income Security, and Long-Term Analysis, at the 16th Annual Meeting of the OECD Working Party of Parliamentary Budget Officials and Independent Fiscal Institutions.
This report explores the significance of border towns and spaces for strengthening responses to young people on the move. In particular it explores the linkages of young people to local service centres with the aim of further developing service, protection, and support strategies for migrant children in border areas across the region. The report is based on a small-scale fieldwork study in the border towns of Chipata and Katete in Zambia conducted in July 2023. Border towns and spaces provide a rich source of information about issues related to the informal or irregular movement of young people across borders, including smuggling and trafficking. They can help build a picture of the nature and scope of the type of movement young migrants undertake and also the forms of protection available to them. Border towns and spaces also provide a lens through which we can better understand the vulnerabilities of young people on the move and, critically, the strategies they use to navigate challenges and access support.
The findings in this report highlight some of the key factors shaping the experiences and vulnerabilities of young people on the move – particularly their proximity to border spaces and how this affects the risks that they face. The report describes strategies that young people on the move employ to remain below the radar of visibility to state and non-state actors due to fear of arrest, detention, and deportation while also trying to keep themselves safe and access support in border towns. These strategies of (in)visibility provide a way to protect themselves yet at the same time also heighten some of the risks young people face as their vulnerabilities are not always recognised by those who could offer support.
In this report we show that the realities and challenges of life and migration in this region and in Zambia need to be better understood for support to be strengthened and tuned to meet the specific needs of young people on the move. This includes understanding the role of state and non-state stakeholders, the impact of laws and policies and, critically, the experiences of the young people themselves. We provide recommendations for immediate action, recommendations for programming to support young people on the move in the two towns that would reduce risk for young people in this area, and recommendations for longer term policy advocacy.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Regulated Online Gambling: A Billion-Dollar Opportunity For Pennsylvania
1. Regulated Online Gambling:
A Billion-Dollar Opportunity
For Pennsylvania
Projecting the shape and size of Pennsylvania’s regulated
online gambling market through 2022.
2. Regulated Online Gambling: A Billion-Dollar Opportunity For Pennsylvania 2
Contents
Key numbers 3
Executive summary 4
How much revenue will
Pennsylvania generate from
regulated online gambling? 5
Tax rate controls the outlook for
Pennsylvania online gambling 6
Projecting revenue to the state
from online gambling 6
Pennsylvania online casino analysis 7
Year one outlook 7
Size of the Pennsylvania online
casino market at maturity 9
Pennsylvania online poker analysis 10
Year one outlook 10
Size of the Pennsylvania online
poker market at maturity 12
What if Pennsylvania joins other
states for online poker? 13
Author
Robert DellaFave acts as an analyst
and consultant within the land-based
and online gambling spheres, with
a strong emphasis on the emergent
regulated U.S. market. As an avid poker
enthusiast, DellaFave offers unique
perspectives that blend the vantage
points of both the player and the
industry professional.
OnlinePokerReport.com is an
award-winning publication covering
regulated online gambling markets
in the U.S. and beyond. OPR’s
reporting is regularly cited by
mainstream media, lawmakers, and
industry leaders, as are OPR network
sites LegalSportsReport.com,
EsportsBettingReport.com, and
PlayNJ.com.
PlayPennsylvania.com focuses
exclusively on the emerging market
for regulated online casino and poker
games in the Keystone State.
3. Regulated Online Gambling: A Billion-Dollar Opportunity For Pennsylvania 3
Key numbers
Listed below are some top-line projections for how the Pennsylvania online
gambling industry will perform in its first five years, assuming legalization
in 2017 and an initial rollout in early 2018.
$364
million
$426.3
million
90%
Online casino will account
for approximately 82 percent
of gross gaming revenue
($189 million) from online
gambling in year one, swelling
to just over 90 percent
($329 million) at maturity.
-14.6%
After a hot start, in which
it generates $41 million in
its first year, the industry’s
online poker arm will struggle.
Revenue will dip to $35 million
(-14.6 percent) by year five.
$126mil.
We believe the state will
collect at least $126 million
in upfront licensing fees, a
number that could approach
$140 million under the right
conditions.
Our analysis shows that regulated
online gambling in Pennsylvania will
generate $230 million in revenue
for casinos in year one, growing to
$364 million by year five.
Assuming a tax rate of 20 percent,
regulated online gambling in
Pennsylvania will pay $46 million in
taxes to the state in its first year.
After five full years, operators will
have contributed $426.3 million in
taxes and fees to state coffers.
4. Regulated Online Gambling: A Billion-Dollar Opportunity For Pennsylvania 4
Executive summary
Pennsylvania is the golden goose of U.S. online gambling
Of any state that has already legalized some form
of online gambling or is actively exploring the idea,
Pennsylvania represents the biggest economic
upside. Total online gambling revenue is projected
to reach $364 million annually in Pennsylvania at
maturity.
Other contenders, namely New York and California,
may own a larger population, but are only considering
online poker legislation. Massachusetts, Michigan, and
New Jersey either offer, or plan to offer, both online
poker and casino games, but their populations are a
tier lower than Pennsylvania’s (12.78 million).
New Jersey offers a good guess at Pennsylvania’s potential
Much of our optimism stems from the
strong performance of the New Jersey online
gambling market. Although New Jersey initially
underperformed its exaggerated expectations, the
market has grown at a torrid pace, with revenue
climbing from $122.9 million in 2014 to $196.7
million in 2016: a growth margin of 60.1 percent.
And it hardly appears as though New Jersey has
reached maturity – in December 2016, industry
revenue was up 30.9 percent year-on-year.
There are a number of similarities between
Pennsylvania and New Jersey – location, population,
land-based gambling popularity – that lead us to
believe New Jersey is a solid comparison model,
although not an ideal one.
To clarify, Pennsylvania will possess key advantages
at launch that New Jersey did not have. As a result, it’s
positioned to start off at a higher point, but year-on-
year growth will be more tempered. There are also
factors, both advantageous and adverse, unique to
the state, that will separate it from New Jersey. On
balance, we project these variables will combine to
elevate per capita iGaming revenue in Pennsylvania
slightly beyond New Jersey at maturity.
Tax rate, licensing fees could artificially constrain the market
Our projections are based on a blend of the tax
rates proposed by Pennsylvania House Bill 392 –
14 percent with an additional 2 percent set aside
as a local community tax - and Sen. Jay Costa’s
proposed 25 percent rate. This is relatively in line
with the New Jersey iGaming tax rate: 15 percent
+ 2.5 percent into the Casino Reinvestment
Development Authority.
However, the Senate may have different plans. Tax
rates reaching into the 40 percent range have been
floated in Senate conversations around online
regulation. Extraordinarily high tax rates or license fees
could change the narrative significantly, especially for
prospective online poker operators, who may find the
cost prohibitive and choose to opt out of Pennsylvania.
Online casino operators too would be forced to tighten
their belts, resulting in poorer promotions, tighter
games, and (perhaps) fewer operators.
5. Regulated Online Gambling: A Billion-Dollar Opportunity For Pennsylvania 5
How much revenue will Pennsylvania generate
from regulated online gambling?
We project that online gambling in Pennsylvania will generate
$230 million in gross gaming revenue in 2018, rising by 58.3 percent
to $364 million in year five of operations.
The growth will be remarkably consistent, with
year-over-year revenue never increasing by less than
10 percent, and never more than 13.9 percent.
That said, industry growth margins will be
slightly accelerated from 2018 – 2020, for several
reasons. Primarily, it is during this span that we’re
most likely to see a second wave of regulated
operators drip into the market. This would be
consistent with the situation in New Jersey, where
Pala Casino, Resorts Casino, and Mohegan Sun
Casino all launched during the industry’s second
year, and Play SugarHouse and PokerStars during
its third.
Also, it will presumably be during the industry’s
early years that licensed brands dedicate the most
marketing spend, and make the biggest strides in
several critical areas, including payment processing,
game selection, and mobile.
The Pennsylvania online gambling industry will be
driven primarily by the online casino vertical. We
estimate that online casinos will account for 87.4
percent of market share. This is relatively in line
with historical New Jersey online gambling market
trends, where online casino comprised 81.7 percent
of industry revenue in years one through three, and
86.5 percent last year alone.
2018
Online Poker GGR
189
2019 2020 2021 2022
41
$230m
220
39
$259m
259
36
$295m
296
35
$331m
329
35
$364m
Online Casino GGR
Base Case Pennsylvania Online Gambling Forecast
Source: PlayPennsylvania.com
6. How much revenue will Pennsylvania generate from regulated online gambling?
Regulated Online Gambling: A Billion-Dollar Opportunity For Pennsylvania 6
Tax rate controls the outlook for Pennsylvania online gambling
In January 2017, State Sen. Jay Costa, in a
co-sponsorship memoranda, proposed a 25 percent
tax rate for online gambling. Past discussions in
the Senate have included even higher tax rates, and
debate over the appropriate rate is thought to be
one of the primary sticking points for passage.
For online casino, a 25 percent rate would likely
result in decreased marketing spend, tighter slots,
and less than favorable rulesets for table games.
In turn, acquisition and retention rates will almost
undoubtedly suffer.
Backing this theory, note that land-based slot
machine revenue in Pennsylvania, which is taxed
at an oppressive 54 percent rate, is down 4.5
percent from 2012 – 2016 (per Pennsylvania
Gaming Control Board reporting). As the novelty
of the industry continues to wane, it’s plausible
that this downtrend will continue, as operators
are simply ill-positioned to combat it given
meager margins.
By contrast, table game revenue (taxed at just 16
percent) continues to thrive, up 24.1 percent over
the same time span.
For online poker operators, who already rely
on razor thin margins, the tax rate may prove
untenable. In a bear case scenario, not a single
online poker operator enters the market, costing the
state tens of millions in tax revenue over time.
Projecting revenue to the state from online gambling
By acting in the first half of 2017 (leading to
a launch at the start of 2018), we believe that
Pennsylvania stands to generate $426.3 million from
online gambling tax and license fees through 2022.
A significant portion of that total (~30 percent) will
come in the first year in the form of licensing fees,
providing a source of immediate budgetary relief.
Evidence suggests that online gambling has
a complementary impact on brick and mortar
gambling revenue. Thus, we believe the $426.3
million in state revenues generated directly via
online gambling is merely one part of broader uptick
for the state’s entire gaming industry that will result
from regulation of online casino and poker games,
an uptick that will drive additional tax revenue via
multiple channels to Pennsylvania.
Our analysis assumes a tax rate of 20 percent, a
primary license fee of $8 million, and an operator
license fee of $2 million.
Projected Tax Revenue From Regulated Online Gambling
2017 2018 2019 2020 2021 2022
Total industry revenue — $230 000 000 $259 000 000 $295 000 000 $331 000 000 $364 000 000
Tax generated (at 20% rate) — $46 000 000 $51 800 000 $59 000 000 $66 200 000 $72 800 000
License fees $126 000 000 — — — — $4 500 000
Total tax revenue $126 000 000 $46 000 000 $51 800 000 $59 000 000 $66 200 000 $77 300 000
Total tax revenue generated 2017 – 2022
$426,300,000
Source: PlayPennsylvania.com
7. Regulated Online Gambling: A Billion-Dollar Opportunity For Pennsylvania 7
Pennsylvania online casino analysis
Year one outlook
In year one (2014), New Jersey online casinos
generated $93.8 million, or $135.7 million when
adjusted for Pennsylvania’s population.
This figure comes up decidedly short (39.2 percent)
of the $189 million projected for Pennsylvania’s year
one online casino revenue.
Online Casino Revenue Year 1 – PA vs. NJ
*NJ iCasino revenue adjusted for Pennsylvania’s population
Source: PlayPennsylvania.com
We believe the difference between these two
figures is accounted for by the following key market
distinctions.
Operator experience
Compared to New Jersey’s online casinos, which
were for all intents and purposes the guinea
pigs of U.S. regulated online gambling, multiple
Pennsylvania online casino suppliers will have had
several years’ experience operating within the
landscape. Notables include 888, which has forged
a partnership with Pennsylvania land-based casino
Mt. Airy, and Rush Street Interactive, the platform
provider for Play SugarHouse in New Jersey , and
presumably the operator of a would-be SugarHouse
Casino-branded site in PA. The list goes on.
The local marketing effect
Whereas Atlantic City in New Jersey is more of a
destination resort, Pennsylvania’s land-based casino
industry is comprised more of “locals” brands
spread throughout the state. Thus, Pennsylvania
online casinos should be better equipped to market
to their unique databases than Atlantic City brands.
Targeted promotional offers could go a long way
toward driving online traffic.
Stronger mobile rollout
When the New Jersey online casino industry was in its
infancy, most industry mobile products were severely
lacking in terms of game libraries and technology.
Since, mobile has made strides, but still lags behind
the products available in international markets.
By contrast, Pennsylvania will have the advantage
of better-developed mobile products from day
one. And, because mobile products are generally
comprised of a greater percentage of lower return
slots compared to their desktop counterparts,
Pennsylvania online casinos will average a higher
hold, and thus reap more revenue.
Better payment processing
In 2014, the New Jersey industry was severely
hindered by poor payment processing. Options
were typically limited to e-Checks, Visa/MasterCard
(which were subject to high rejection rates), and
third-party processors that weren’t entirely familiar
to U.S. customers (Skrill, Neteller). Cash at the casino
cage was also available, but only provided a realistic
option for either AC locals, or frequent AC visitors.
Since, the situation has improved dramatically.
Today, credit/debit card transactions boast higher
success rates (although this has more to do with the
emergence of alternative methods and less to do with
issuing banks loosening their policies), prepaid card
options are available on most sites, PayPal is becoming
more prevalent, and PayNearMe allows users to
deposit funds using cash at outlets such as 7-Eleven.
NJ iCasino NJ iCasino adj.* PA iCasino
$93.8m
$135.7m
$189m
8. Pennsylvania online casino analysis
Regulated Online Gambling: A Billion-Dollar Opportunity For Pennsylvania 8
Thus, Pennsylvania online casinos will presumably
launch with much stronger payment processing
vehicles. This is a critical component of industry
success, as it will enable Pennsylvania online casinos
to establish strong relationships with customers
when acquisition rates are at their highest.
Furthermore, cash at the cage is a more viable
cashiering vehicle in PA, as more of the customer base
is likely to be within reasonable distance of a casino.
The disparity between New Jersey’s adjusted year
one online casino revenue and our projections for
Pennsylvania would be even wider if not for a few
negative comps between New Jersey and PA.
Absence/pushback of Sands Bethlehem
In fiscal 2015/16, Sands Bethlehem accounted for
12.8 percent of PA’s land-based casino revenue (only
Parx Casino generated more). Owner Sheldon Adelson
has been a vocal opponent of online gambling for the
past several years, and is the driving force behind an
attempt to institute a federal ban on the activity.
The likelihood of Sands participating in online
gambling in Pennsylvania is near to nil. Going
further, it’s plausible that Adelson would dedicate
funds to deterring players from participating in
Pennsylvania online gambling.
Category 3 casinos
Two of the state’s 12 land-based casinos are
Category 3: Valley Forge and Lady Luck Nemacolin.
Even if they’re permitted to apply for an online
gambling license, will they want to spend $8 million
or more on it? Both generate well under $100 million
annually, with Lady Luck coming in at just $29.9
million last fiscal year.
Demographics
New Jersey residents have a higher GDP per capita,
and higher median income than their Pennsylvania
counterparts. Despite Atlantic City supporting higher
return slots, land-based casino revenue per capita is
marginally higher in New Jersey than in Pennsylvania.
Internet penetration is significantly higher in New
Jersey (87.8 percent vs. 77.8 percent in PA).
9. Pennsylvania online casino analysis
Regulated Online Gambling: A Billion-Dollar Opportunity For Pennsylvania 9
Size of the Pennsylvania online casino market at maturity
A host of positive developments from 2014 to
2016 triggered the explosive growth of the New Jersey
online casino industry. Industry revenue climbed 33.3
percent in 2015, and 36.1 percent in 2016.
As mentioned, Pennsylvania online casinos will be
able to take advantage of these developments out of
the gate. They’ll also launch with the knowledge of
what worked and what didn’t in New Jersey.
Because of this, we believe Pennsylvania will get off to
a rocket fire start, but experience more incremental
annual growth than New Jersey. Our analysis shows
annual gains of approximately 16–17 percent in years
two ($220 million) and three ($259 million), followed
by progressively smaller spikes each year thereafter.
By year five, our estimates have the industry
generating $329 million in gross gaming revenue, a
cumulative uptick of 74.1 percent.
By the time market maturity is reached in year five,
Pennsylvania online casino revenue will parallel
that of the year five performance of the New Jersey
market, after adjusting for population.
This suggests that any advantage Pennsylvania
gains over New Jersey from targeted marketing
efforts will be offset by negative demographic
comps. On a revenue generated per capita basis, we
believe the two industries to be nearly identical.
The following variables will likely contribute to the
sustained growth of Pennsylvania online casinos.
New brands
The launch of new brands has had an additive impact
on revenue in New Jersey. As an example, all three
Resorts AC brands (Resorts, Mohegan Sun, and
PokerStars) launched after February 2015. Collectively,
they now account for a 13.5 percent market share.
The situation stands to be similar in Pennsylvania,
where industry latecomers will attract locals and
players who spread their gambling dollars across
multiple sites. It’s worth noting that if too many
brands launch late, then Pennsylvania will more likely
resemble New Jersey, with a lower starting point and
pronounced upticks in years two and three.
Improvements in payment processing
By year five, Pennsylvania should expect some
improvement in payments, either via banks relaxing
or operators innovating out of necessity. By year five,
PayPal, which to date is only available on a handful of
New Jersey sites, should see widespread integration.
Increased awareness
Consumer awareness and confidence are cumulative
gains that at this juncture are essentially uncapped.
By year five, U.S. regulated gaming sites will probably
have successfully lobbied Google and/or Twitter to
allow for pay-per-click ads, accelerating growth.
Y1 Y2 Y3 Y4 Y5
$189m
$220m
$259m
$296m
$329m
Pennsylvania Online Casino Revenue Year 1 – Year 5
Source: PlayPennsylvania.com
10. Regulated Online Gambling: A Billion-Dollar Opportunity For Pennsylvania 10
Pennsylvania online poker analysis
The outlook for Pennsylvania online poker is a decidedly mixed bag.
Our analysis calls for a strong start for online poker, with revenue of
$41 million in year one. But, in the absence of an interstate compact,
we expect revenue to dip 14.6 percent, to $35 million, by year five.
Year one outlook
It may surprise some that New Jersey online poker
had its best year before PokerStars was part of the
equation. In 2014 (the first full year of regulated
online poker in New Jersey), the industry generated
$29.1 million, attributed primarily to market novelty
and high marketing spend.
We project that, adjusting for population,
Pennsylvania online poker will generate nearly the
same amount of revenue as New Jersey in year one.
Online Poker Revenue Year 1 – PA vs. NJ
*NJ iPoker revenue adjusted for Pennsylvania’s population
Source: PlayPennsylvania.com
On the plus side, many of the same variables that
will bolster Pennsylvania online casino revenue apply
to online poker (e.g., operator experience, stronger
mobile products, and better payment processing).
In addition, there are market distinctions unique to
Pennsylvania that work in its favor:
The PokerStars impact
In the absence of a so-called “bad actor” clause
in any piece of Pennsylvania online gambling
legislation, it’s plausible that PokerStars will go
live in Pennsylvania either at launch, or shortly
thereafter. PokerStars may not have had an
otherworldly impact on New Jersey online poker–
industry revenue was up 11 percent in 2016, with
most of that tied up in the period immediately
following PokerStars’ March 2016 launch – but
we believe that’s partially because PokerStars was
fighting against a general industry headwind.
By contrast, if PokerStars flips the open sign over
early, players will be immediately presented with the
best online poker platform the industry has to offer.
This should bolster acquisition and retention rates
during the critical launch period, when novelty stands
to be at its highest.
Advances in technology
Server instability and geolocation crashes were
highly prevalent on New Jersey online poker sites in
2014, and to some degree, plague the industry to
this day. However, the situation is much improved.
Minimizing disconnects is crucial to online poker,
arguably more so than to online casino. To wit, a
slot player who experiences a mid-game disconnect
NJ iPoker NJ iPoker adj.* PA iPoker
$29.1m
$42.1m $41m
11. Pennsylvania online poker analysis
Regulated Online Gambling: A Billion-Dollar Opportunity For Pennsylvania 11
only needs to restart the game. Whereas in online
poker, disconnects are severely disruptive to game
flow. And because liquidity begets liquidity in online
poker, just a smattering of disconnects can have a
compounding effect.
By supporting what will presumably be more stable
platforms at launch, Pennsylvania online poker
operators are virtually guaranteed higher retention
rates in year one.
But we believe the advantages Pennsylvania will have
over New Jersey will be offset, or more than offset,
by several negative comps.
Weaker marketing push
Having learned a valuable lesson from NJ,
Pennsylvania operators will throw the bulk of their
marketing spend behind online casino. Expect online
poker launch promotions to be solid, but we’re unlikely
to see the type of promotional fire sales – like 888
Poker’s 80 percent rakeback offer – that we did in NJ.
Diminished local marketing effect
Interest in online poker is too sparse for land-based
operators to only target unique databases. Instead,
they’ll have to reach out to the broader Pennsylvania
market, resulting in a less focused marketing
relationship.
Economic and demographic variables
On balance, Pennsylvania residents make less
income, are slightly older, and spend less annually
on gambling than in NJ. All these variables could
have a negative impact on online poker revenue.
General decline of online poker
The global online poker industry is in the midst
of a multi-year decline, one that has forced
most operators to radically adjust their business
models. The hemorrhaging slowed in 2016, but the
industry has yet to find its floor. Simply put, the
online poker climate is more hostile now than it
was when New Jersey online poker launched in late
2013.
Y1 Y2 Y3 Y4 Y5
$41m
$39m
$36m $35m $35m
Pennsylvania Online Poker Revenue Year 1 – Year 5
Source: PlayPennsylvania.com
12. Pennsylvania online poker analysis
Regulated Online Gambling: A Billion-Dollar Opportunity For Pennsylvania 12
Size of the Pennsylvania online poker market at maturity
In 2016, New Jersey was the beneficiary of PokerStars’
entrance into the market. Online poker revenue
temporarily surged in April and May, and held modestly
above 2015 levels throughout the rest of the year. The
result was an annual revenue uptick of 11.3 percent.
Presuming PokerStars launches on day one,
Pennsylvania won’t have that surefire means of
combating declining revenue. Thus, we project that
an intrastate Pennsylvania online poker market will
see its revenue decline slowly and steadily, from $41
million in year one to $35 million in year five.
We believe that Pennsylvania online poker will follow
a similar trajectory to that of New Jersey, adjusting
slightly for year two, when New Jersey online poker
was crippled by severe marketing cutbacks, and year
three, when PokerStars sparked a modest revival.
Key themes that will drive the decline follow.
Weak marketing spend
The drop-off probably won’t be as dramatic as in
NJ, since Pennsylvania operators will likely cap their
launch spend at a lower point. Regardless, over
time we do expect brands to shift their marketing
dollars to the more lucrative casino vertical. We’ve
witnessed this phenomenon in New Jersey, where
the prize pools of recurrent online poker promotions
have been slashed, but online casino promotions
have offered increasingly better value.
Market saturation
If Pennsylvania launches with three or four online
poker operators (a likely scenario), we believe the
industry’s long-term growth prospects will suffer
for it. Whereas the addition of more online casinos
in New Jersey has had an additive impact (at least
it has been up to 14 online casinos), the launch
of just a third operator had a mostly cannibalistic
effect. A bull case emerges where Pennsylvania
launches (and sticks with), one or two online poker
operators, as market fracturing becomes less of an
issue.
The broader decline for online poker
Although there are some indicators that online
poker’s now six-year downtrend is losing steam, it
may be years before it pulls an about face, if ever.
One or two clever innovations may save the day, but
until that happens, we see the online poker industry
in general continuing to decline.
13. Pennsylvania online poker analysis
Regulated Online Gambling: A Billion-Dollar Opportunity For Pennsylvania 13
What if Pennsylvania joins other states for online poker?
Our revenue analysis does not account for the
impact of shared liquidity.
It is presumable, even likely, that a prospective
Pennsylvania online poker industry would vigorously
pursue a liquidity sharing agreement with one or
more states. This would open a slew of opportunities
to operators, all of which would likely result in
heightened revenue.
The most obvious candidate with which to forge a
compact would be New Jersey, as the two industries
will share a similar regulatory framework and some
overlap between operators. But by 2019, we suspect
other candidates will exist.
Interstate online poker 2020: bear case
In a bear case scenario, Pennsylvania will only sign
a compact with NJ, and not until 2020. The market
will service a population that is 69.5 percent larger
(21.7 million). This should allow for the inclusion of at
least one weekly six-figure guaranteed tournament,
semi-regular $2 million+ guaranteed tournament
events, a greater array of No Limit Hold’em stakes,
and some format diversity.
It’s unlikely that an industry of this size can support
a thriving fast-fold segment, although games should
run periodically.
Interstate online poker 2020: bull case
New York and Massachusetts will legalize online
poker in 2017. And they, along with New Jersey and
Nevada/Delaware (which already share liquidity),
will all share online poker liquidity by 2019. Now
we’re talking about a population of 52.1 million,
an increase of 407 percent over Pennsylvania’s
standalone population.
The newly minted network will service a population
nearly as large as Italy and France, two markets that
average between 2,000 – 3,000 cash game players
per PokerScout.com data. That’s enough to support
a variety of stakes and formats, including fast-fold,
across a multitude of stakes. Multiple six-figure
guaranteed (up to $250k) become viable, as do $5
million+ one-off series.
Additionally, the presence of NV modestly lengthens
the prime-time hours due to the three-hour time
differential. And the live WSOP will prove a high time
for online poker, as flocks of poker tourists in Nevada
will be able to access the entire network.
PA NY NJ MA NV/DE Total
12.8m
19.7m
8.9m
6.8m
3.9m
52.1m
US State Populations – States With, Or Considering, Online Poker
Source: Wikipedia