How to create a really unique business

1. How to create a truly
unique business
Russell Cummings
www.shifft.com.au
March 2020

2. • COVID19 impacts
• “Copycat” Businesses
• Value Exchange
• Business Models
• Differentiation
• Next Steps
Today’s Webinar

3. COVID19 Impacts

4. Source: http://www.emergentfutures.com/frontpage-article/covid-19-scenarios/

5. A likely scenario
Note:
numbers are
for illustration
purposes only
Source: http://www.emergentfutures.com/frontpage-article/covid-19-scenarios/

6. Business Options
Opportunity Times Going OK but
uncertain
Hit the Wall
Business is going well. Sales
are improving e.g. Food,
Health, Medical Devices,
Transport & Logistics, Home
Food Delivery, Fuel
Business is OK but uncertain
past immediate short term
e.g. Building and
Construction, Finance, Real
Estate, Retail, Personal
Services
Business has already ”hit the
wall” e.g. Travel, tourism,
hospitality, entertainment
Where is your business?

7. Business Environmental Scan

8. “Copycat” Business

9. The Value Exchange

10. Business
Model
Canvas

11. How can you
differentiate your
business?
Target
Market/Avatar
Product or Services
Pricing
Client Packages
Delivery

12. YOUR AVATAR
Frustrations
Wants
IdentityDemographics
Aspirations
Fears

13. Product
Strategy

14. Pricing
There are 5 common tools for setting
prices:
• Cost Plus
• RRP
• Competitor Pricing
• Market Will Bear
• Target Pricing

15. Pricing Mechanisms
1. Do and charge – hourly rate
2. Fixed Price – set price incl time &
materials – piece work
3. Commissions - % of revenue or cost
4. Subscription – fixed retainer
5. Volume based – useage charge

16. Client Packages

17. In the new post-COVID19 economy, how will
you deliver your services?
What are the options?
• Face to face
• Online
• Click and collect/Takeaway
• Home Delivery
Delivery

19. Use the
Business
Model
Canvas

20. Watch our Video on
the 7Rs of
Innovation
https://youtu.be/TUR2uzM9R08

21. Download our
COVID19 Business
Survival Guide with
free resources

22. Book a call with Russ
https://calendly.com/russellcummings/30-minute-call

23. Thank You
Russell Cummings
Business Consultant
M: 0414 929 585
W: www.shifft.com.au
E: russell@shifft.com.au