This document provides information about the DigiBiz Masterclass training session. The session will cover online business management tools, measuring success with analytics, search engine marketing, and implementing social media strategies. It will also discuss benefits of broadband technology, marketing mix strategies, and ways to use tools like CRM, cloud storage, CMS, and analytics to manage businesses online.

1. DigiBiz Masterclass
Central Highlands Digital Enterprise (DigiBiz)

2. About DigiBiz
The Central Highlands Digital Enterprise
project conducts activities branded as DigiBiz.
These training and development activities are
managed through the Centre for eCommerce and
Communications (CeCC) which is located within
Federation University Australia. DigiBiz project
activities are funded through the Australian
Government's Department of Communications.
This training session is a collaboration with the City of Ballarat
through Deborah Klein, Arts Project Officer.
Learn more about DigiBiz training activities:
www.digibiz.net.au

3. Benefits of Broadband Technology
Opportunity and potential of broadband technology
Enhanced productivity and global competitiveness
Transformative –TeleHealth- education -services- precision agriculture
Broadband benefits
Booming demand for data
International competitiveness
Productivity efficiencies
Enabling a more inclusive Australia
Busting the ‘tyranny of distance’ for rural and regional Australia
Social Media - source of venture capital - reducing social isolation
Online resources and tools - www.digitalbusiness.gov.au

4. Learning Outcomes
At the end of this training session you will:
◻ Understand online business management tools
◻ Understand the principles of measuring success with Analytics
◻ Have an understanding of Search Engine Marketing (SEM)
◻ Identify areas ways to implement social media strategies

5. Covering previous sessions - What is eMarketing?
◻ More commonly known today as Digital Marketing - Always new ‘buzz-words’
◻ Includes:
⬜ Search Engine Optimisation/Marketing (SEO and SEM) - Google is the big player
⬜ Online advertising
⬜ Social Media Marketing - Facebook, Twitter, Instagram - This is part of a wider ‘Pull
Marketing (Inbound Marketing) strategy.
⬜ Analytics - Using data to optimise and improve your marketing campaigns
◻ The rate of change in technology can be a ‘disrupting’ factor to many businesses or community
groups

6. Marketing Mix - 4 P’s
The marketing mix has been disrupted since the uptake of digital marketing channels
◻ Price - Free shipping, online competitions/coupons, bulk buying, loyalty rewards...
◻ Promotion - Social Media, email mktg, mobile/apps, pay-per-click (ppc) advertising...
◻ Place (Distribution) - Retail stores, mixed with online (Clicks & Mortar), shipping...
◻ Product (Service) - Electronic products (downloads/apps), providing news/documents online...

7. Pull and Push Marketing
(Integrated Mktg Comms)
Inbound/outbound Marketing

8. Push and Pull Marketing
(Integrated Mktg Comms)
Combining the two

9. Online Business Management
 How can I use technology to benefit my business?
 Customer Relationship Management (CRM)
 Cloud Technology
 File sharing/collaboration
 Accounting applications (Xero)
 Content Management
 Content Management Systems (CMS)
 Continent Discovery/Curating
 Analytics
 Digital Marketing

10. Customer Relationship Management
 CRM
 Enables you to manage the details of your customers
 Perform automation tasks and prioritise work
 Manage and follow up on sales tasks
https://www.zoho.com/crm
https://www.insightly.com

11. Cloud Technology
 File sharing
 Dropbox
Google Drive
 Accounting
Xero

12. Dropbox
www.dropbox.com
 Most popular tool for file sharing
 You can give other people access to
files and folders you create
 No need to send large files via email
 Also has a paid plan for business -
collaboration tools

13. Google Drive
https://drive.google.com
⬜Allows for collaboration with
‘team members’ you can work
together in real time.
⬜Auto saves - no losing data if
computer/device crashes
⬜Integrates with other Google
Apps - docs/spread
sheets/Google Hangouts/Video
meetings.

14. Xero Accounting
 Login anywhere to manage
financials
 Simple to use
 Integrates with many other
web-based applications
 Has become the choice for
many accounting firms
https://www.xero.com/au

15. Content Management
 Content Management Systems (CMS)
Websites
 Blogs
 ArtsAtlas
 Finding content for ideas, to share, to engage with…
 Visually
 BuzzSumo

16.  Websites
WordPress – www.wordpress.org
 Joomla – www.joomla.org
 Business Catalyst – www.businesscatalyst.com
 eCommerce
 Shopify – www.shopify.com
 Blogging
 Blogger – www.blogger.com
 WordPress – www.wordpress.com
CMS
http://www.artsatlas.com.au
Built with WordPress

17. Finding Content
 Visually - http://visual.ly
 BuzzSumo - https://app.buzzsumo.com/top-content
 A great way to share your content, artwork, ideas…

18. Analytics
 Hootsuite
 Social Analytics
 Twitter Analytics
 Facebook Insights
Analytics - measuring success

19. Analytics
 Google Analytics - https://www.google.com/analytics/
 Search Engine Marketing (SEM) - https://adwords.google.com

20. Digital Marketing
 Social Media
 Facebook
 Twitter
 Arts
 Behance
 Pinterest

21. Social Media Image Tools
Social Media Image Resize Tool
http://www.internetmarketingninjas.com/seo-tools/favicon-generator-crop-images
This resource came from a tweet via Agribusiness.
Social media really is ‘mainstream’ these days.
Social image sizes
https://docs.google.com/spreadsheets/d/1IpTYTTMJLcSXcPDtW9zSbPBHQyRdrLfKERohGIIkE_Q/edit#gid=476246499
Social Media Guides
http://findguidelin.es

22. Driving Traffic with Social Media
Let’s look at:
Facebook
◻ Images and links
◻ Using Facebook Insights
Twitter
◻ #Hashtags
◻ New Analytics Platform
Blogs
◻ Creating titles
Bit.ly (Social Bookmark)
◻ Great for tracking clicks
Pinterest
◻ Great for driving traffic to your site
Instagram
◻ Not good for traffic, however some
creative ways to boost awareness.
Mailchimp - High engagement

23. DigiBiz – Centre for eResearch and Digital Innovation (CeRDI) - FedUni
@ElliottDigital
@DigibizVictoria
@CeRDI_FedUni
@chri5elliott
vine.co/Chris.Elliott
Contact
W: digibiz.net.au
E: c.elliott@federation.edu.au