This Case Study has been done as a Week - 3 Day 1,2 and 3 assignment.

1. THE GROWING
POWER OF
BURGER FROM
'SPEEDEE' TO
'GOLDEN
ARCHES'
A CASE STUDY ON MCDONALD'S
The Fast
Food
Revolution

2. THE MEN
BEHIND THE MCDONALD'S
REVOLUTION
RICHARD
MCDONALD
MAURICE
MCDONALD
RAY KROC

3. #IMLOVIN'IT
The Power of Hashtags in Creating
Brand Equity

4. CLEAN QUALITY SERVICE
BRANDING

5. Why
successful all
aound the
globe?

6. Innovative
way of
presenting
itself in
front of all

7. Welcoming
all kinds of
people

8. Regional
taste and
menu

9. Various kinds
of ventures in
the market

10. Increasing of
Fast Food all
over the
World

11. C R E A T I N G
B R A N D
E Q U I T Y

12. HUGE ARRAY OF
MARKETING
CAMPAIGNS
GOING BEYOND
BURGERS THROUGH
OTHER PRODUCTS
AFFORDABLE PRICES
FOR THE MASSES

13. LOCALIZED PRODUCT
AUTONOMY
PRICING STRATEGIES
ADVERTISEMENTS
AND PROMOTIONS

14. THE MAJOR
THREATS
KFC, Subway, Pizza Hut and
Dominos Pizza

15. WHAT ARE MCDONALD’S CORE
BRAND VALUES? HAVE THESE
CHANGED OVER THE YEARS?
MCDONALD’S CORE BRAND VALUE
IS “HOT, HIGH-QUALITY FOOD AT A
GREAT VALUE AT THE SPEED AND
CONVENIENCE OF MCDONALD’S”.
NO, THESE HAVEN’T CHANGED
OVER YEARS AND MCDONALD’S
STILL MAKING EFFORT TO IMPROVE
IT SUCH AS INTRODUCED A NEW
MCCAFE COFFEE LINE, LAUNCHED
A WORLDWIDE REPACKAGING
EFFORT, IMPROVED THE DRIVE-
THRU SERVICE, AND RESPONDED
THE HEALTH TREND.

16. HOW HAS MCDONALD’S GROWN ITS BRAND EQUITY
OVER
THE YEARS? HAS MCDONALD’S CHANGED IN DIFFERENT
ECONOMIC TIMES OR IN DIFFERENT PARTS OF THE
WORLD?
EXPLAIN.
YES, THEY SHOULD CHANGE ITS
STRATEGY. IT IS NECESSARY TO
ASSUMING OR CONSIDERINGTHAT
AT SOME POINT IN TIME, BRAND
CRISES WILL ARISE FOR SOME
REASON. FOR EXAMPLE, IF
MCDONALD’S DIDN’T INTRODUCE
THE NEW COFFEE LINE AND
RESPONDED TO THE HEALTH
TRENDS, THEY MIGHT MEET
ANOTHER BRAND CRISIS.

17. WHAT RISKS DO YOU THINK
MCDONALD’S WILL FACE IN
THE FUTURE?
THE RISK THAT MCDONALD’S WILL
FACE IS GOING TO BE MARKET
PENETRATION. THEY HAVE TO KEEP
THEIR MARKET SHARE,MOREOVER,
THEY HAVE TO GAINING
COMPETITORS' CUSTOMERS SUCH
AS “JACK IN THE BOX”, “IN AND
OUT”, OR ANOTHER FAST FOOD
RESTAURANT THAT HAVE SAME
MARKET SEGMENT WITH THEM.

18. DISCLAIMER
P R O F . S A M E E R M A T H U R
IIM Luck now , Mar k et ing Pr of essor 2 0 13 - McGill Univer
sit y Mar k et ing Pr of essor 2 0 0 9 – 2 0 13 Car negie Mello
n Ph.D and M.S ( Mar k et ing) 2 0 0 3 - 2 0 0 9
C H I T R A N
R O Y C H O W D H U R Y
iKIIT Bhubaneshw ar , 2 0 14 - 2 0 19
Mar k et ing Management Int er n WINTER 2 0 17

19. THANK YOU
HAVE A NICE DAY!