I’m excited to present to you today my most recent work as a product manager — a thorough review of the Netflix Movie Streaming Application. On doing this I discovered a problem that users have with the application: an immersive Comment Section feature. Users have expressed their interest in wanting a vital component — the ability to interact with other viewers through comments. Users argue that having a comment section within Netflix itself would enhance the viewing experience and foster a sense of community among its subscribers. A comment section on Netflix can significantly boost business value and customer satisfaction. It fosters a sense of community, encourages word-of-mouth marketing, and allows users to share their thoughts on specific movies or TV shows. This can lead to personalized recommendations, improved customer satisfaction, and audience insights. The comment section also provides valuable audience insights, allowing Netflix to understand viewer preferences, identify trends, and make data-driven decisions about content library and future productions. Additionally, an integrated comment section within the Netflix platform provides a competitive advantage, providing a seamless and convenient space for users to engage without leaving the platform, potentially increasing customer loyalty. As a passionate advocate for seamless user experiences and constant improvement, I decided to research and recommend solutions to this problem. #Netflix has undeniably revolutionized how we consume entertainment, captivating millions with its diverse content library and personalized recommendations. However, every great product can benefit from iterative enhancements, and that’s precisely what I set out to achieve.

1. DOMANYANWUCHISOM@GMAIL.COM
This event has live translations.
Product Review
Presented by: Chisom Dom-Anyanwu

2. Recommendation
Competitive Analysis
Product Overview
SWOT Analysis
Problem Statement
Goal
User Persona
User Research
Conclusion
outline
Tip: Use links to go to a different page
inside your presentation.
How: Highlight text, click on the link
symbol on the toolbar, and select the
page in your presentation you want to
connect.

3. BACK TO AGENDA
Product
Overview
Netflix offers a huge selection of films, TV
series, documentaries, and original
programming. It is a global streaming
service. Users can access its content library
on a variety of platforms, including smart
TVs, smartphones, tablets, and laptops,
thanks to its subscription-based business
strategy.

4. Product Overview
Contd.
BACK TO AGENDA
It provides personalized recommendations based on viewing history, ratings, and
preferences, multiple profiles, streaming on multiple devices, offline viewing, continuity
across devices, parental control settings, search and browsing, customizable subtitles and
audio, recommendations and reviews, My List, Skip Intro and Autoplay, and a "Skip Intro"
button that allows users to bypass the opening credits of a TV show episode. Additionally,
it has a "Skip Intro" button that allows users to bypass the opening credits of a TV show
episode, and an autoplay feature that automatically plays the next episode in a series.
Netflix also offers a user-friendly interface that lets users search for specific titles or
browse through various categories and genres, sort content based on release year, ratings,
and more.

5. SWOT Analysis
S
(Strengths)
W
(Weaknesses)
O
(Opportunities)
T
(Threats)
Netflix offers a
variety of genres and
languages.
Netflix invests in
original content to
attract loyal users.
Netflix's user-
friendly interface,
global reach, and
technological
innovation have
enabled it to create
region-specific
content and expand
its user base.
Content expiration due
to licensing
pricing: The product has
a subcrip plan and it has
seen increase over time
Netflix is vulnerable to
competition due to third-
party content
dependence.
Netflix gains
exclusive content
deals, co-
productions, and
innovations.
Netflix can expand
into emerging
markets to
increase
subscriber base
and revenue
potential.
Enhanced
personality
Competition in the
streaming industry is
very high with
established players
like Disney+,
Amazon Prime Video,
and emerging
platforms vying for
market shares.
Shifting Consumer
preferences.

6. Problem Statement
BACK TO AGENDA
Users consistently express dissatisfaction with the current movie viewing
experience, stating that the existing plot synopsis is insufficient for making informed
decisions. The lack of an interactive review section hinders their ability to gather
opinions from other viewers and engage in discussions about the movies they are
interested in. Consequently, there is a demand for a comment section
accompanying each movie, where users who have watched the film can post
reviews, share their thoughts, and interact with others to enhance the overall
movie-watching experience.

7. Goals
User Profile and Notifications
integrate user profiles to improve the experience of
the comment section. Users can create customized
profiles with nicknames, avatars, and other features
to promote a sense of community and let others
know what they have contributed. Users can also
choose to receive notifications when someone
responds to one of their comments or joins a
conversation they are having, which promotes
involvement.
02
Comment section
The addition of a comment box for each film or
television program is the main feature of this
update. Users are able to express their ideas,
viewpoints, and reviews on the media they have
viewed in this section. Users can interact with a
community of movie buffs by encouraging open
debates, taking advantage of a variety of
viewpoints. In order to create a seamless user
experience, the comment box will be
prominently presented alongside the movie
information.
01

8. BACK TO AGENDA
User Research
I distributed a survey form to gather more information about the
problems users were experiencing and to assist me better
understand how to address them. I also checked online to see if
other users had an to say about the lack Of review for movies on
the app.

9. BACK TO AGENDA
User Research Contd.

10. User Research
Contd.

11. Data from survey entry shows that:
*94% of users don’t getaccurate recommendations when
searching for movies on Netflix.
*100% of users would love to have a comment section for every
movie on the application.
BACK TO AGENDA

12. User Persona
Miss Sarah Thompson
19years old
Student
Sarah is a dedicated
college student pursuing a
degree in English literature.
She spends most of her
time attending classes,
studying, and completing
assignments. Sarah enjoys watching
movies and TV shows
during her downtime to
relax and unwind.
Goals
Sarah wants to explore new genres
and filmmakers to broaden
knowledge.
Pain Points
*She finds it difficulty in getting relevant and
engaging
movies within her preferred genres.
*Lack of a platform to engage in discussions
and share opinions with like-minded
individuals.

13. User Persona
Alex Udor
32 years old
Technical writer
Alex Udor is a Nigerian man in his early thirties who is
passionate about movies. He grew up watching movies
from various genres, both Hollywood and Nollywood
productions, and developed a deep appreciation for
storytelling and cinematography. He enjoys exploring
different cultures and perspectives through the movies
he watches
Goals
Alex seeks to enrich his movie-watching
experience by finding relevant and high-
quality content on Netflix, engaging with
other movie enthusiasts, and staying up-
to-date with the movie industry.
Pain Points
Alex feels limited in his
ability to connect with others
who share his passion for
movies due to the lack of a
review or comment section on
Netflix.

14. Features Netflix Disney+
Amazon
Prime Video
Showmax
Active User
on a monthly
basis
4,900,000+ 8,333,000+ 16,000,000+ 861,000+
Pricing and
subscriptio
ns
$6.99-$19.9
9
$3-$110
$5.99-
$14.99
$2.66-$6.28
Original
Contents
Yes Yes Yes Yes
Comment
Section
No No No No
Competitive
Analysis

15. Recommendations
The addition of a comment section to Netflix would greatly enhance the
ser experience by allowing subscribers to engage with one another, shar
their thoughts, and gain insights into movies they are considering
watching. This feature would be seamlessly integrated into the Netflix
interface, ensuring a user-friendly and intuitive experience. Users would
find the comment section located below the movie details, alongside the
existing rating system and synopsis. By simply scrolling down, subscribers
would gain access to a wealth of opinions and perspectives, empowering
them to make informed decisions about their movie choices.

16. Recommendations Contd.
1. Comment Section: The core feature of a Netflix update is the
addition of a comment section for each movie or TV show. This
section allows users to share their thoughts, opinions, and reviews
on the content they have watched. By enabling open discussions,
users can engage with a community of movie enthusiasts, benefiting
from a wide range of perspectives. The comment section will be
prominently displayed alongside the movie details, creating a
seamless user experience.

17. Recomendations Contd.
2. User Profile and Notifications: incorporates user profiles to enhance
the comment section experience. Users can create personalized
profiles, including avatars and usernames, fostering a sense of
community and allowing others to recognize their contributions.
Moreover, users can receive notifications when someone replies to
their comments or engages in a discussion they are involved in,
encouraging active participation.

18. Conclusion
Based on the data collected from survey responses
and my own research, it has become evident that there is
a demand for a "comment section" on Netflix. Numerous
individuals have proposed this feature across various
social media platforms as well as on the Play Store and
app stores. I hope this would be implemented soon.

19. Dominique_Zoey
domanyanwuchisom@gmaill.com
Chisom Dom-Anyanwu Peace