Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Helping people to be valued for who they really are
Helping businesses to be more human
VisualDNA
 Big data analytics & psychology since 2008
 The biggest psychographic database in the world
 Transforming th...
Big data+psychology
WHAT people do
WHEN they do it
WHERE they do it
WHO and WHY at
a massive scale
Personality Data
We’ve developed a unique and patented way of understanding people, driven by
science of converting visual personality quiz...
Profiling the ‘BIG 5’ traits visually
Profiling the ‘BIG 5’ traits visually
Profiling the ‘BIG 5’ traits visually
Profiling the ‘BIG 5’ traits visually
Profiling the ‘BIG 5’ traits visually
In line with latest psychological research, VisualDNA’s personality profiling
includes assessment of the ‘Big 5’ personali...
Three pillars of VisualDNA
Business Units
Credit & Risk Marketing Services Consumer
Disciplines
Science
Tech
Creative
Consumer
Consumer Feedback
Youniverse
Credit & Risk
Products in 8 countries,
14 countries by end 2015
Global partner and reseller
agreements
High predictive power
Gini> 50%
C...
Marketing Services
Segment Audiences based on personality
Within 1 minute of a visit VisualDNA data improved prediction accuracy by nearly
300% compared to 1st party data alone.
Be...
Acquisition Conversion Retention
 Find new customers across the web
 Acquire the right audience
 Take market share
 Ta...
Edward Weatherall
Client Director
T: 020 7749 0219 / M: 0771 509 1536
edward.weatherall@visualdna.com
@edweatherall
Chinwag Psych London 14. Ed Weatherall, VisualDNA. “Predict customer behaviour by understanding their personality.”
Chinwag Psych London 14. Ed Weatherall, VisualDNA. “Predict customer behaviour by understanding their personality.”
Upcoming SlideShare
Loading in …5
×

Chinwag Psych London 14. Ed Weatherall, VisualDNA. “Predict customer behaviour by understanding their personality.”

930 views

Published on

Chinwag Psych London 2014
@Chinwag psychmatters.co

Ed Weatherall, VisualDNA. “Predict customer behaviour by understanding their personality.”

  • Be the first to comment

Chinwag Psych London 14. Ed Weatherall, VisualDNA. “Predict customer behaviour by understanding their personality.”

  1. 1. Helping people to be valued for who they really are Helping businesses to be more human
  2. 2. VisualDNA  Big data analytics & psychology since 2008  The biggest psychographic database in the world  Transforming the way businesses understand their customers
  3. 3. Big data+psychology WHAT people do WHEN they do it WHERE they do it WHO and WHY at a massive scale
  4. 4. Personality Data
  5. 5. We’ve developed a unique and patented way of understanding people, driven by science of converting visual personality quizzes into rich and accurate audience profiles. A Visual Approach
  6. 6. Profiling the ‘BIG 5’ traits visually
  7. 7. Profiling the ‘BIG 5’ traits visually
  8. 8. Profiling the ‘BIG 5’ traits visually
  9. 9. Profiling the ‘BIG 5’ traits visually
  10. 10. Profiling the ‘BIG 5’ traits visually
  11. 11. In line with latest psychological research, VisualDNA’s personality profiling includes assessment of the ‘Big 5’ personality traits. What do we capture  Angry  Anxious  Depressed  Vulnerable  Emotionally stable  Impulsive  Compassionate  Antagonistic  Helpful  Well tempered  Energetic  Positive  Urgent  Assertive  Sociable  Talkative  Self- disciplined  Proactive  Achiever  Planned  Organised  Dependable  Artistic  Adventurous  Creative  Curious Inventive / Curious Consistent / Cautious Efficient / Organised Easy-going / Careless Outgoing / Energetic Solitary / Reserved Friendly / Compassionate Cold / Unkind Sensitive / Nervous Secure / Confident
  12. 12. Three pillars of VisualDNA Business Units Credit & Risk Marketing Services Consumer Disciplines Science Tech Creative
  13. 13. Consumer
  14. 14. Consumer Feedback
  15. 15. Youniverse
  16. 16. Credit & Risk
  17. 17. Products in 8 countries, 14 countries by end 2015 Global partner and reseller agreements High predictive power Gini> 50% Credit & Risk: currently live in 6 countries (8 by end 2014)
  18. 18. Marketing Services
  19. 19. Segment Audiences based on personality
  20. 20. Within 1 minute of a visit VisualDNA data improved prediction accuracy by nearly 300% compared to 1st party data alone. Better predictions
  21. 21. Acquisition Conversion Retention  Find new customers across the web  Acquire the right audience  Take market share  Tailor campaigns and messaging  Target potential buyers on site  Increase basket value  Understanding why people come back  Bring them back with the right content  Keep them engaged Better Targeting
  22. 22. Edward Weatherall Client Director T: 020 7749 0219 / M: 0771 509 1536 edward.weatherall@visualdna.com @edweatherall

×