1. !
SYLEENA'JOHNSON'–'PUBLIC'RELATIONS'PLAN!
Star!Date:!October!15,!2012!
SUMMARY/BIO:'
The! next! chapter! has! been! written! in! R&B! singer,! songwriter! and! actress! Syleena!
Johnson’s! life! as! she! tackles! various! career! endeavors! and! reestablishes! her! position!
within!the!music!industry.!After!releasing!seven!studio!albums,!the!most!recent!being!
Acoustic(Soul(Session,(Syleena!has!gone!back!to!the!studio!to!begin!production!on!her!
2013!compilation!album,!The(Rebirth(of(Soul,!with!her!fatherK!legendary!blues!singer!Syl!
Johnson.!!Syleena!currently!stars!on!the!TV!One!hit!show!R&B(Divas,!alongside!other!
iconic!R&B!acts,!and!has!used!this!as!a!platform!to!solidify!her!brand.!The!fitness!DVD,!
Mommy’s(Got(Soul,!was!also!created!by!Syleena!to!help!mothers!get!their!bodies!and!
souls!together!by!setting!realistic!weight!loss!goals!for!averaged!sized!women!to!get!in!
shape! or! lose! baby! weight.! ! Syleena! previously! worked! with! countless! artists! and!
producers!such!as!R.!Kelly,!Bob!Power,!Kay!Gee,!Busta!Rhymes,!Cam’!Ron,!Common,!
Jermaine! Dupri,! and! Twista! to! name! a! few.! Kanye! West! even! blessed! her! with! his!
production!on!"BullsKEye!(Suddenly)"!from!Chapter!3:!The!Flesh!after!she!was!his!saving!
grace!providing!last!minute!vocals!on!"”All!Falls!Down”K!a!collaboration!which!lead!to!a!
Grammy!nomination!for!Syleena!and!Kanye.!
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Strategy:'
Pitch'Syleena'JohnsonC'Reemerging!R&B!and!soul!singer!with!newfound!style,!ambitions!
and! vocals.! Despite! releasing! seven! studio! albums,! which! spawned! notable! hits,!
receiving!a!Grammy!nomination!for!her!collaboration!on!the!2004!hit,!“All!Falls!Down,”!
and!currently!staring!on!TV!One’s!record!breaking!reality!series,!Syleena!is!ready!to!take!
her! career! to! the! next! level! and! embark! on! her! next! chapter! of! rediscovery.! Main!
focus/goal! will! be! gaining! audience! in! urban! niche! and! mainstream! markets! by!

2. highlighting!her!platform!on!R&B(Divas,!women’s!advocacy!through!the!Mommy’s(Got(
Soul( Fitness! DVD! and! upcoming! compilation! album! with! her! father! Syl! Johnson,! The(
Rebirth(of(Soul.(!
!
Objective:'
• Emphasize!the!importance!of!her!background!to!maximize!the!audience'
• Promote!the!current!projects!she!is!working!on:!music,!fitness!DVD,!R&B(Divas,!
appearances'
• Drive!her!popularity!by!utilizing!urban!and!mainstream!print!and!digital!media'
• Highlight! how! she! has! worked! with! notable! talent! and! considered! one! of! the!
best!voices!of!her!generation!'
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Press'Materials'
• Press!release!–!as!needed!(announcing!new!and!upcoming!projects)!
• Photos!for!art!mailing!–!as!needed!
• Viral!video!clips!
• Announcements!K!media!appearances!
• Biography!
• Music!sampling!
• Media!Alerts!for!possible!album!premiere!party!
!
Press'Angles'
• R&B!and!soul!veteran!singer!ready!for!her!rediscovery!
• Balancing!a!music!career!and!being!a!mother!
• Decision! to! release! another! album! with! her! father! following! their! 1995!
complition!album;!what!it’s!like!to!work!with!your!father!in!the!music!industry!
• Staring! on! R&B( Divas( alongside! Faith! Evans,! Nicci! Gilbert,! Monifah! and! Keke!
Wyatt!
• Highlight!her!advocacy!for!women!through!the!Mommy’s(Got(Soul(fitness!DVD,!
which!was!specifically!designed!for!women!to!reach!realistic!weight!lose!goals!
• Showcase!her!relationships!with!other!popular!musicians!and/or!celebrities!
• Generated! a! following! from! her! recently! released! Acoustic( Soul( Session( and!
upcoming!The(Rebirth(of(Soul!
!
Print'Magazines'
• Long'Leads!–!Angles:!features,!Q&A’s,!beauty!and!fashion!tips/regime,!balancing!
career!and!being!a!mother;!!
• Music'magazines'&'Music'trades:!Billboard,!Rolling!Stone,!Spin,!Giant,!etc.)!
• African' American:! Essence,! Ebony,! Vibe,! Sister2Sister,! Jet,! Juicy! Magazine,!
Uptown,!Sophisticate’s!Black!Hair,!Today’s!Black!Woman,!etc.!
• Women:!Allure,!Marie!Clair,!SELF,!Shape,!Cosmopolitan,!Elle,!Glamour,!health,!
Vogue,!women’s!Day,!etc.!

3. • Fitness:'SELF,!Shape,!Heart!&!Soul,!Black!Health,!etc.!
!
Dailies'
• Pitch!features/!Q&A!to!national!papersK!NY!Post,!NY!Daily!News,!Hometown!and!
regional!newspapers,!etc.!
• Pitch! features/Q&A! to! hometown! papersK! The! Atlanta! Journal! –! Constitution,!
Access!Atlanta,!Atlanta!Voice,!Atlanta!Tribune,!etc.!
• Pitch!features!to!African!American!papersK!Atlanta!Daily!World!(online),!Atlanta!
Voice,!etc.!
• ReviewsK!Send!MP3!(via!email!and!CD)!to!music!outlets!–!national!and!regional!
!
Weeklies'
• Highlights!in!Billboard,!RollingStone,!US!Weekly,!OK!!Magazine,!Life!&!Style,!In!
Touch,!People!Magazine,!Star,!Entertainment!Weekly,!etc.!!
• Pitch!Q&As!
• Pitch!weekly!lifestyle!features!!
• ReviewsK!music!magazines!!
!
Electronic'
• Morning(Shows:'
o Atlanta!–!Better!Mornings!Atlanta,!Fox,!etc.!!
o NYCK! Good! Day! NY,! CW! 11,! Live! with! Kelly! and! Michael,! Morning,! Big!
Morning!Buzz!Live,!etc.!
o Los!AngelesK!Good!Day!LA,!The!Early!Show,!KTLA,!etc.!
• Daytime:'
o Atlanta!–!Good!Day!ATL,!CBS!Atlanta!46,!WSBKTV!
o NYCK!ABC!News!Now,!Wendy!Williams,!Katie!Couric!Show,!etc.!!
o Los!AngelesK!Ellen,!KCAL!9,!KNBC,!MyFOX!LA,!KABC,!KTLA,!etc.!
• Late(Night:'
o NYCK! Late! Show! with! David! Letterman,! Late! Night! with! Jimmy! Fallon,!
Saturday!Night!Live,!etc.'
o Los!Angeles:!The!Tonight!Show!with!Conan!O’Brien,!Jimmy!Kimmel!Live,!
Chelsea!Lately,!Leno,!etc.'
• Entertainment:'
o Pitch(story(ideas(or(interviews(with:(BET!News,!Access!Hollywood,!Extra,!
The!Insider,!CNN!Showbiz!Tonight,!AP!TV,!TV!One,!Wendy!Williams!Show,!
Steve!Harvey!Morning!Show,!TV!Guide!Channel,!106!&!Park,!etc.!!
o Secure!guest!appearances!to!play!herself!or!others!in!popular!TV!Shows!
like!“We!Network,!LA!Hair,”!“The!Game,”!“Tyler!Perry's!‘House!of!Payne,’!
“Meet!the!Browns,”!“Are!We!There!Yet?”!etc…!
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4. Online'
• Service!album!art/photos!to!select!blogs.!Leak!to!select!blogs!as!exclusive!“first!
look.”!
o Vibe.com.! Essence.com.! Juicymag.com,! TV! Guide.com,! Vulture,! Huffington!
Post,! AOL! You’ve! Got,! WSJ! Speak! Easy,! Allhiphop.com,! Nicole! Bitchie,! AOL!
Black!Voices,!Essence.com,!the!Urban!Daily,!The!YBF,!HipHopDX.com,!.com,!
Vibe.com,!SOHH.com,!Stomp!and!Stammer,!Hypetrak.com,!LAMusicblog.com,!
The!Scenestar,!The!Daily!Beast,!etc.!
• Pitch!to!music/women’s!magazine!websites!
o Blender.com,!Rllingstone.com,!etc.!
• Send!music!clips/art!to!over!300!entertainment!associated!blogs!
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Trades'
• Hollywood!Reporter,!Daily!Variety,!Deadline.com!
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Radio!
• Envision/Westwood!One!radio!tour!
• LA!Radio!–!specific!shows!
o Big!Boy!in!the!Morning!on!POWER!106,!Ryan!Seacrest,!etc.!
• NY!RadioK!specific!shows!
o HOT!97,!WBLS,!Power!105!Ed!Lover,!Sway!In!The!Morning,!Sirius!Satellite!
Radio,!Big!Tigger!Radio!Show!
• Atlanta!RadioKspecific!shows!
o Ricky!Smiley!Morning!Show,!WUMJKFM,!WHTAKFM,!V103,!STAR!94,!The!
Beat,!All!the!Hits!Q100!
• Syndicate!
o Tom! Joyner! Morning! Show,! Steve! Harvey,! XM! Radio! (50! Cent’s! Show),!
Sirius!Satellite!Radio!(Shade!45,!Maxim!Radio),!Hot!97!Morning!Show,!etc.!
• Send!out!weekly!clips!over!radio!service!
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