6. WHEN TRYING TO COME UP WITH A DESIGN IDEA I DID SOME
RESEARCH ON THE AMD PROGRAM HERE AT IOWA STATE AS
WELL AS DIFFERENT ILLUSTRATOR EFFECTS. I PLAYED AROUND
WITH A LOT OF IDEAS BUT WHAT REALLY STOOD OUT TO ME WAS
THE LOW POLY VECTOR EFFECT WHICH I DID NOT END UP USING
BUT TOOK INSPIRATION FROM IT WHEN MAKING THE OUTLINE OF
THE CONTINENTS. THE MESSAGE I WANTED TO PORTRAY WITH
MY DESIGN WAS SCHOOL SPIRIT WITH THE CARDINAL AND GOLD
COLORS BUT I ALSO WANTED TO PORTRAY THE PROGRAM ON A
GLOBAL SCALE BECAUSE OF THE STUDY ABROAD PROGRAMS
AND THE ENDLESS POSSIBILITIES PRESENTED BY THE AMD
PROGRAM TO STUDENTS AND ALUMNI. MY FAVORITE FEATURE OF
THE DESIGN IS THE WORLD MAP BECAUSE IT’S NOT A NORMAL
MAP IT’S GEOMETRIC AND DIGITALIZED LOOKING. WHILE I WAS
CREATING THIS LOGO I STARTED OUT BY PLACING A TEMPLATE
OF A WORLD MAP THEN I USED THE PEN TOOL TO CREATE MANY
LITTLE GEOMETRIC SHAPES THAT ALL TOGETHER RESEMBLED
THE CONTINENTS. ON A SEPARATE LAYER I USED THE PEN TOOL
WITH FILL TO CREATE THE BIG LETTERS FOR AMD AND THE TEXT
BOX TOOL TO WRITE OUT APPAREL MERCHANDISING AND
DESIGN. I THINK THE BEST WAY FOR ME TO IMPROVE MY
ILLUSTRATOR SKILLS IS JUST BY CONTINUING TO PRACTICE
THEM BECAUSE THE MOST DIFFICULT ASPECT OF ILLUSTRATOR
FOR ME IS COMMUNICATING WITH THE PROGRAM ABOUT WHAT I
WANT IT TO DO AND STAYING PATIENT WITH IT.
Design reflection & analysis
