Cheryln Gibbs is the founder of Digital Moonshot, a multimedia marketing agency that helps entrepreneurs achieve their most audacious goals by shooting for the moon. She knows that audacious goals break through the status quo and need to be just crazy enough to work. She knows from experience that hitting your moonshot is not an easy task—that's why she is willing to assist others through the journey.

1. MY PERSONAL CAREER JOURNEY
STORY
C he r yln G ibbs — Stor y te lling For M ar keting
01
Photo Credit: Access, W. (2019). Man on the Moon Wallpaper. Wallpaper Creations. Retrieved September 26, 2021, from https://wallpaperaccess.com/man-on-the-moon.

2. Personal Career Timeline
Timeline
2013
Graphic Design
2014
Marke
ti
ng
2015
Mul
ti
media
Publishing
1996
Agency
2026
02

3. Digital Moonshot is named a
ft
er the Apollo 11 space
fl
ight project, which
landed the
fi
rst human on the moon in 1969. We have helped entrepreneurs
achieve their most audacious goals by shoo
ti
ng for the moon. The journey of
Digital Moonshot as a company began with a stay-at-home mom si
tti
ng on a
couch struggling with her biggest fear of being ordinary. That stay-at-home
mom was me. With no outlet for my crea
ti
ve expression, I was stuck on the
ground. The following is the story of how I launched Digital Moonshot.
Igni
ti
on: Finding My Passion
You never know when inspira
ti
on will strike. One day when I was si
tti
ng on the
couch at home, re
fl
ec
ti
ng on my boredom and dissa
ti
sfac
ti
on with my lack of a
crea
ti
ve outlet, out of nowhere, inspira
ti
on rolled through the air like a
thunderous cloud. An idea came to me with such force it seemed to shake the
fl
oor beneath my feet—I could be crea
ti
ve by publishing a magazine from
home. Before motherhood, I worked for a magazine for
fi
shing enthusiasts
called Western Angler. I wasn't excited about
fi
shing, but I was excited about
publishing. With new desktop publishing so
ft
ware available to home users, I
realized I could publish from home.
The idea ignited a passion in me that felt like the rockets of a spaceship
blas
ti
ng the ground right before li
ft
o
ff
. It was picking up speed, breaking
through barriers of boredom, fear, apathy, and inac
ti
vity. It came to me as a
calling. I could accept the call or run away and let it
fi
nd another person to
inspire. I sprang from the couch, ran to the cupboard, looking for a paper and
pencil to capture the idea before it passed. When I reached the cupboard and
wrote it down, I felt my life had changed forever. I was no longer willing to be
ordinary and lifeless. Not only would l be crea
ti
ve and bold, I resolved to be a
woman who aimed for the moon in every part of my life. Then the real work
began.
Li
ft
o
ff
: Building My Skill as A Hobbyist Publisher
In 1996, I created my
fi
rst 20-page newsle
tt
er in Microso
ft
Publisher. This
project taught me how to layout text, clipart, and calendars using their pre-
designed templates. I con
ti
nued crea
ti
ng newsle
tt
ers in Microso
ft
Publisher for
14 years. When ar
ti
cle submissions got more lengthy and photos became
common, I realized that Microso
ft
Publisher would not work anymore. I
needed to learn a layout program.
03
A Self Re
fl
ection Essay
How I Launched Digital Moonshot

4. I bought the Adobe Crea
ti
ve suite and started to
learn InDesign and Photoshop.
In 2010, I designed my
fi
rst 60-page magazine with a
front cover, table of contents, feature ar
ti
cle, ar
ti
cles
with pull quotes, full-color photos, and cap
ti
ons for
images. Learning InDesign and Photoshop opened
the door for a new skill set. I realized then that this
was more than just a hobby.
Flight: Graphic Design Volunteer
In 2013, I created
fl
yers, posters, and ads for various
non-pro
fi
t groups. As a volunteer, I was able to hone
my skills as a graphic designer. I learned how to take
complex data and present it in a clear, diges
ti
ble way
that is pleasing to the eye.
I tapped into my crea
ti
ve side by coming up with
new ideas and innova
ti
ve designs that
communicated a message to my audience.
In Orbit: Marke
ti
ng Professional
In 2014, I volunteered to help RE/MAX Winners
develop a Facebook marke
ti
ng campaign that would
allow 25 real estate agents to generate tra
ffi
c, leads,
and revenue for their business. At this point, I
stopped volunteering, and I landed my
fi
rst job as a
marke
ti
ng specialist for Sunburst Shu
tt
ers, a window
treatment company for residen
ti
al homes. I created
an adver
ti
sement for a new product line called Poly
Wood Shu
tt
ers, and I made marke
ti
ng material that
supported 150 stores across the United States. I
moved into copywri
ti
ng. I wrote blog ar
ti
cles.
I started work on a manuscript for a book. I worked
with a mentor to help me learn how to write for
book publishing companies.
Space Travel: Mul
ti
media Professional
In 2015, I started my own video edi
ti
ng business to
help subject ma
tt
er experts create and launch their
own online training systems. I edited over 500+ long-
form videos for clients like Nathan Dawson, Grant
Cardone, and Erica Peitler. I made marke
ti
ng
material for web, print, and video that supported a
sales team of over 6,500 a
ffi
liates. I
fi
lmed private
training events and turned that footage into sizzle
reels and video marke
ti
ng material for the a
ffi
liates. I
wrote, produced, and co-hosted a podcast for Life-
Changing Services, a family counseling agency.
04
A Self Re
fl
ection Essay
How I Launched Digital Moonshot

5. Space Sta
ti
on: Full Sail University
In 2021, I a
tt
ended Full Sail University, where I learned how to market to
consumers professionally. I learned how to develop dynamic content for many
industries while providing clients with search engine op
ti
miza
ti
on and analy
ti
cs
services to ensure products reach their target audience.
In 2024, I graduated as the Valedictorian at Full Sail University with a degree in
Digital Marke
ti
ng.
Landing On The Moon: Full Service Marke
ti
ng Agency
In 2026, I will “land on the moon” by crea
ti
ng a full-service marke
ti
ng agency
that closes the digital divide between innova
ti
on and reality by u
ti
lizing a
mul
ti
media marke
ti
ng strategy to connect clients with their customers. I will
build a website with a blog, podcast, and digital por
tf
olio. I will o
ff
er my clients
SEO, PPC, social media, marke
ti
ng automa
ti
on, video marke
ti
ng, sizzle reels,
both long-form and short-form videos, graphic design, publishing, podcast
produc
ti
on, digital asset management, library cura
ti
on, and content reuse.
05
A Self Re
fl
ection Essay
How I Launched Digital Moonshot
Photo Credit: Access, W. (2019). Man on the Moon Wallpaper. Wallpaper Creations. Retrieved September 26, 2021, from https://wallpaperaccess.com/man-on-the-moon.

6. What + Who + Bene
fi
t
Brand Statement
Cheryln Gibbs is the founder of Digital Moonshot, a mul
Winning
? 10 Years’
Experience
9
06

7. 07
The Standards For My Brand
Brand Style Guide
Digital Moonshot helps clients
create—turning the imaginary into
reality through a proven structured
and disciplined methodology for
op
ti
mal results.
Creator Archetype
The moon iden
ti
fi
es my business in
its simplest form. When it is paired
with the phrase Digital Moonshot it
symbolizes the company’s value of
thinking big.
Brand Logo
Primary: Dark Blue Hex (#29443b)
Secondary: Light Blue Hex (#1a2626)
Accent: Green Hex (#074d66)
Copy: Black (#4a8da7)
Brand Colors
I chose the font Futura because the typeface
has a literal connec
ti
on to the moon. The
Apollo 11 Mission chose this le
tt
ering for
the plaque they le
ft
on the moon.
Brand Fonts

8. 08
Digital Moonshot uses tried and true storytelling
tools to connect clients with their audiences on a
deep level. Stories give us a proven outline to follow
in construc
ti
ng great marke
ti
ng messages.
I used several storytelling elements in my career
journey story. My story had a clear beginning,
middle, and end. I used many parts from the Hero's
Journey—ordinary world, call to adventure, refusal,
mee
ti
ng the mentor, crossing the threshold, tests,
approach, death, reward, the road back,
resurrec
ti
on, and elixir. Each stage of my career
journey u
ti
lized a basic form of the Hero's Journey.
For example, in the second stage, li
ft
o
ff
, I was taken
out of the ordinary world where I faced the test and
trials of learning a new skill. The hard work was
ti
resome and symbolized death. Mastering the new
talent was the reward. I returned with an Elixir that
changed my life and blessed others.
”
”
Brand stories use a
number of tools to
connect & engage
with their audience
Helping clients
fi
nd meaning in their marketing messages
Storytelling Elements
Photo Credit: Access, W. (2019). Man on the Moon Wallpaper. Wallpaper Creations. Retrieved September 26, 2021, from https://wallpaperaccess.com/man-on-the-moon.