The Concession of Asaba International Airport: Balancing Politics and Policy ...
Client: Comedy Central
1. ALL PLATFORMS CONSIDERED, OUR BRAND IS HEALTHY AND
GROWING
1
BROAD CITY CROSS PLATFORM PERFORMANCE
Flat
SOS
Source: Nielsen, Rentrak, C3, Adobe Site Catalyst, Facebook, Hulu, Youtube, Nielsen Social, Sysomos.
10X
SO
S
AVERAGE WEEKLY STREAMS
(thousands)
P18-49 RATINGS (MC)
O&O
S
1
S2 S2 S3
222
2,457
758
843
570
286
1.01 1.01
2. Total
Playback
C3/LSD
C3/L3
2
INSIDE AMY SCHUMER CROSS PLATFORM PERFORMANCE
-
23%
SOS
Note: Data for first seven episodes of respective seasons. O&O includes Site, App and Syndication. O&O streams are current season full episode starts during S3 vs. the same
time period the prior season (4/20-6/7/15 vs. 4/1 – 5/18/14) Source: Nielsen, Rentrak, C3, Adobe Site Catalyst, Facebook, Hulu, Youtube, Nielsen Twitter TV Rankings, Sysomos.
AVERAGE WEEKLY STREAMS
(thousands)
S
1
S2 S2
1,075
6,588
S3
1.29
1.00
607
647
3,858
607
868
O&O
6X
SO
S
ALL PLATFORMS CONSIDERED, OUR BRAND IS HEALTHY AND
GROWING
P18-49 RATINGS (MC)
3. VIEWING CONSUMPTION ACROSS MULTIPLE
PLATFORMS
3
Note: all data for first seven weeks of season.
(1) L7, A18-49.
INSIDE AMY SCHUMER CASE STUDY
Premiere (-23%)
Repeat (+1%)
15.3
7 13.3
9
-
13%
SEASON 2 SEASON 3
Premiere & Repeat GRPs (1)
4. SEASON 2 SEASON 3
VIEWING CONSUMPTION ACROSS MULTIPLE
PLATFORMS
4
Note: all data for first seven weeks of season.
(1) Source: Omniture, Hulu (episodes 1-7). Full episode starts of all episodes during the season.
(2) Source: Omniture, Hulu (episodes 1-7). Full episode starts of current episodes during the season.
(1) (2)
O&O
INSIDE AMY SCHUMER CASE STUDY
598
1,770
+196
%
181
416
547
1,223
Non-linear Streams (000s)
5. VIEWING CONSUMPTION ACROSS MULTIPLE
PLATFORMS
5
Note: all data for first seven weeks of season.
(1) Source: Omniture, Hulu (episodes 1-7). Full episode starts of all episodes during the season.
(2) Source: Omniture, Hulu (episodes 1-7). Full episode starts of current episodes during the season.
(3) Streamed during S3 window.
O&O
INSIDE AMY SCHUMER CASE STUDY
SEASON 2
(1)
3,359
+196
%
1,770
598
181
416
547
1,223
3,028
331
SEASON 3
(2)
CURRENT + CATCH-UP
(S1 & S2)
(3)
6. OUR APP HAS TAKEN OFF
6
AverageMonthlyVideoStreams
Source: ComScore.
(millions
)
APP Video Streams (1)
2012 2013 2014 2015
Editor's Notes
The net result is an overall increase in fans and consumption. You’ve all seen the Broad City data that showed ratings were flat on linear, but up 10-fold across all other screens.
We’ve seen that same phenomenon, in an even more extreme way on Inside Amy Schumer.
Here you see the consumption on Comedy Central linear for the last two seasons of Amy. This is Gross Ratings Points – GRPs – from the premieres and encores. Premieres were down a bit, encores up a tad – but overall the show declined by 13% - and this is for arguably our hottest show with the hottest person in comedy right now.
Now let’s take a look at streaming – where we had significant growth across all platforms ( +196%) web, app and particularly hulu.
So TV down a bit, streaming up huge.
What’s interesting is to see the additional spike in consumption of seasons 1 and 2. Beyond the 844k streams of the new season there were over 2.5M streams of seasons 1 and 2! 88% of those on hulu.
It’s clear – the appetite for our content is voracious – and the growth is on demand.
Here you see the consumption on Comedy Central linear for the last two seasons of Amy. This is Gross Ratings Points – GRPs – from the premieres and encores. Premieres were down a bit, encores up a tad – but overall the show declined by 13% - and this is for arguably our hottest show with the hottest person in comedy right now.
Now let’s take a look at streaming – where we had significant growth across all platforms ( +196%) web, app and particularly hulu.
So TV down a bit, streaming up huge.
What’s interesting is to see the additional spike in consumption of seasons 1 and 2. Beyond the 844k streams of the new season there were over 2.5M streams of seasons 1 and 2! 88% of those on hulu.
It’s clear – the appetite for our content is voracious – and the growth is on demand.
Here you see the consumption on Comedy Central linear for the last two seasons of Amy. This is Gross Ratings Points – GRPs – from the premieres and encores. Premieres were down a bit, encores up a tad – but overall the show declined by 13% - and this is for arguably our hottest show with the hottest person in comedy right now.
Now let’s take a look at streaming – where we had significant growth across all platforms ( +196%) web, app and particularly hulu.
So TV down a bit, streaming up huge.
What’s interesting is to see the additional spike in consumption of seasons 1 and 2. Beyond the 844k streams of the new season there were over 2.5M streams of seasons 1 and 2! 88% of those on hulu.
It’s clear – the appetite for our content is voracious – and the growth is on demand.
Our app has taken off: Dave will tell you about the Bieber Bump and how much it impacted our app in a bit. Fans are also seeking out our content on Hulu, Amazon and Snapchat – our newest platform that has brought in $1 million in ad revenue to data.
Other notes/stats----------------------------------------------------------------------------------------
3.6 million downloads of the Comedy Central app with 100 million streams since launch
We’re #1 in the humor category in desktop unique visitors, time spent and video views (ComScore, April 2015).
