Cheryl E Walters Core Competencies

1. Core Competencies
SUM MA RY O F CRITICAL SKILLS
It’s All About The Brand. W EB D ES I G N +
C O M M ER C I A L
M ED I A D EV EL O P M EN T
SPONSORSHIP
C US T O M ER R EL A TI O N S Hands-on experience
Three years direct
Four years experience creating engaging
R EL A TI O N S H I P M A R K ET I N G experience managing the
C R EA TI V E developing press kits internal and external
Ability to ramp up quickly to on-base program for an
D I R EC T I O N and releases for domestic website environments.
understand the market, Army population of
Works comfortably and international media. Extensive knowledge
industry, and customer 31,000. Two seasons
CORPORATE within the creative Fielded between 50-75 and use of multiple
drivers that influence the working with the
C O M M UN I C A TI O N S department, managing inquiries a day from U.S. CMS platforms.
selection and use of a Houston Texans to
Communicates writers and designers and international media
company’s products and design and develop their
effectively between to produce creative outlets for the GPS Joint S O C I A L M ED I A
services and build value print and digital Top-Tier
all levels of an communication vehicles Program Office during the S EO / S EM + C M S
through stronger customer Sponsor ROI report.
organization to that are on strategy and aftermath of the 9/11
relationships and improved P R O F I C I EN T
ensure that business on target. BS Degree in attacks and was recognized
customer loyalty. Success implementing and
strategies align with Visual Communication. by the program’s leaders leveraging Social Media
the long-term goals for my efforts. platforms, SEO and SEM
of the organization. Best Practices. Achieved
1st page Google organic
EX EC U TI V E P R O J EC T BRAND PROPOSAL placement in four
C O M M UN I C A TI O N S M A N A G EM EN T D EV EL O P M EN T D EV EL O P M EN T weeks for B2C startup.
Success leveraging Four years Agency Managed new client Proven success
highly technical experience as a Project branding initiatives. writing and
information across Manager on multiple Developed and managed presenting 3 - TI M E M A R C O M
multiple levels within corporate accounts adherence to branding multi-million-dollar A W A R D W I N N ER
an organization and including HP, Houston guidelines. Developed proposals for both 2 Gold, 1 Platinum for
guiding employees, Texans, DYONYX, employee programs government and the University of
customers, shareholders Vopak North America, to create brand corporate entities. Houston’s print and
and the community University of Houston “evangelists” within digital Annual Report.
into a shared view of the and various start ups. an organization. Studio Award (2010)
company and its mission.
CREATIVE. ARTICULATE. INNOVATIVE. MOTIVATED .
T el e p h o n e 2 8 1 . 5 3 6 . 3 2 4 2 | E m ai l c h e r y l e w a l t e r s @ h o t m a i l . co m | W e b s i t e w w w . ch e r y l e w a l t e r s . co m