A basic overview of a CPG sales coaching program.

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Supporting purveyors of
emerging foods, snacks
& beverages.
PurveyCPG.com
Sales & Distribution Management

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The High Dollar Executive
The average head of sales will cost a
brand upward of $200,000 each year!
This doesn’t include equity deals, or that
so often abused T&E budget and the only
thing worse than their expense account
is their dated philosophies.
We want to break the system & end the
abuse. This business isn’t nearly as hard
as that recycled head of sales wants you
to think it is.

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The Specialties
• national sales strategy
• infrastructure implementation
• go-to-market strategy
• omni-channel retail strategy
• marketing strategy
• distributor network activation & management
• broker activation & management
• omni-channel pricing & promotional strategy
• private label program development & rollout
• global data synchronization network
• retailer activation & management
• sales team development

4. 4
The Goals
• setup for long-term sustainable & profitable growth
• grow with your existing team not expensive new hires
• avoid costly pitfalls
• accelerate growth & scale
• eliminate ourselves

5. P u r v e y C P G . c o m