4. Business Model
Soundcloud Go: Listeners, $9.99/Month
Soundcloud Pro: Uploaders: $7/Month
Soundcloud Pro Unlimited: $15/Month
Advertisements
5. Timeline
August 2007 - Founded in Berlin by CEO Alex Ljung and Eric Wahlforss
April 2009 - Raised €2.5m in Series A Round
May 2012 - Had 15m users, growing at 1.5m users per month
May 2014 - Rumors of Twitter acquiring Soundcloud
March 2016 - Soundcloud releases Soundcloud Go
September 2016 - Spotify in talks with acquiring Soundcloud
August 2018 - Soundcloud raises $169.5m in Series F with Raine Group and
Temasek, Alex Ljung steps down as CEO
7. Competition in the Music
Streaming Industry
Artist Uploads Listener Pricing Profitable Exclusivity
Free Free/Subscription No No
Distributor/Label Free/Subscription IPO Semi
Distributor/Label Subscription Yes Yes
8. My Prediction
No
But the failure of Soundcloud will leave a huge void in the
music streaming ecosystem.