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Introduction to Content Marketing


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I've been wanted to convert one of our Content Marketing videos on Sky Digital Agency's YouTube channel into a PDF slide presentation.

Got started on this 2 days again during the 1-day Create eMarketing Tools class I was conducting at Institute for Adult Learning Singapore, finally completed it today.

If you're a self-employed individual or trainer, start sharing your industry expertise through content marketing!

Here's the video about What is Content Marketing, and How Content Marketing works:

#digitalmarketing #contentmarketing #marketing #SkillsFutureSG #InstituteforAdultLearning #SkyDigitalAgency

Published in: Marketing
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Introduction to Content Marketing

  1. 1. How content marketing helps you STAND OUT Written by Charmaine Lee © Sky Digital Agency 2020
  2. 2. About the Author Hello, thank you for downloading the eBook. I’m Charmaine, Chief Digital Marketing Officer at Sky Digital Agency. Aside create social media and digital marketing content for our Social Media pages, I also share my knowledge via 1-day digital marketing trainings on the topics I am passionate about. Why did I write this eBook? - Share with fellow trainers and entrepreneurs why Content Marketing is important - Share the benefits of Content Marketing - Share the various types of Content they can create for their brand awareness, lead generation and conversion purposes Who is this eBook for? - Trainers & Business Coach new to Content Marketing - Individuals, Sales & Marketing Professionals interested in Content Marketing How this eBook will help you: - Identify low lying fruits in Content Marketing Enjoy this eBook! ☺ Charmaine Lee Digital Marketing Trainer & Consultant, WSQ ACTA Certified © Sky Digital Agency 2020
  3. 3. Benefits of Content Marketing Content marketing focuses on driving sales by giving your customers what they’re looking for when they’re actively searching for it. • Google loves good and quality content • Higher visibility in search engines, greater authority online • Improved brand perception and reputation • Stands out from the crowd, i.e. doing marketing different from your competitors • Attract customers to you, good content does the sales pitch for you • Brings your potential customers 1 step closer to making a purchase with you • Builds a relationship (Know, Like & Trust) with your target audience to make them more likely to work with your business, instead of your competitors. Stands out from the crowd with Content Marketing Unable to stand out from fellow competition. © Sky Digital Agency 2020
  4. 4. 5 ways content marketing draws your customers to you. • Content marketing seeks to earn an audience by giving something valuable. It helps your customers before asking for a sale. • Content marketing addresses a problem customers are facing, the content can be in the form of podcasts, social media post, infographics, videos, webinar, podcasts or PDF presentation slides. • Content marketing nails the search topics and titles on Google search engine, driving your video, blog or social media contents additional traffic and eye balls. • Consumers find and view your content because they want to do so. This also means that they choose to be your audience. • Some potential and existing customers might even choose to follow you on social media, i.e. Facebook, Instagram, LinkedIn or YouTube when they found your content helpful.© Sky Digital Agency 2020
  5. 5. Types of Content Marketing: • Blog • Articles • Email Marketing (weekly or bi-weekly) • Videos • LinkedIn SlideShares • PodCasts, etc Understanding how customers find you: • Social Media Ads • Google Search • Google Ads • YouTube Videos (2nd largest search engine) • Word of mouth • And many other platforms…
  6. 6. Easy ways to get started with content marketing today: • Step 1: Choose a social media platform Where are your customers? Are they using Google to search or are they spending 2 hours on Instagram? • Step 2: Choose your format What are your strengths? Is it designing visuals or infographics? Maybe you’re good with hosting podcasts, writing an article (short articles can be on LinkedIn, while longer ones can be on a blog) or creating videos to talk about your industry knowledge. • Step 3: Collate all the Frequently Asked Questions (FAQs) Low lying fruit content are answering questions that interested and potential customers are already asking. Forums such as Quora and Google are good ways to find content ideas. • Step 4: Start Creating & Improving along the way! No expert starts out perfect. We improve more when we actually get started. © Sky Digital Agency 2020
  7. 7. Content Marketing Lead Generation Strategy: • Good Content drives a busines tons of traffic, whether its social media traffic (post or video views) • There should be more content that are FREE (non-gated content) than FREE (gated content). What is the difference? Gated content are contents where you ask for the lead’s name and email. • How then can you generate leads? Today, we do not need to know coding to build a lead magnet or landing page to capture leads (name and email) in exchange for our content. A) (FREE sign up forms & Landing Pages) B) (FREE sign up forms & Landing Pages) Pre-requisite for MailChimp & MailerLite? Non-personal emails such as @gmail, @yahoo, @hotmail, etc Alternatively, Google Forms works too! These days you can embed videos and add graphics into a Google Form! © Sky Digital Agency 2020
  8. 8. What’s next after collecting these leads? • Ever heard of warm and cold leads? Well, those name and email leads you’ve just collected are considered warm leads! So do not let them turn cold! • Explore email marketing! The benefit of using MailChimp or Mailerlite Forms is that these leads are automatically updated into your subscriber database. A) (FREE for the first 2,000 emails collected or imported) B) (FREE for the first 1,000 emails collected or imported) Pre-requisite for MailChimp & MailerLite? Non-personal emails such as @gmail, @yahoo, @hotmail, etc If you have asked for their name, email and mobile, you can explore SMS or What’sApp follow up marketing. Share with us if these suggestions has worked for you! © Sky Digital Agency 2020
  9. 9. Thank you! Let’s get connected on LinkedIn! Alternatively, you can reach me at: +65 9296 3877 Learn with us: SkillsFuture Credit Eligible Courses: 1) MailChimp Email Marketing for Business Owners 2) Content Marketing with eBooks & Landing Pages 3) Integrated Email Marketing with MailChimp (2 days) 4) Create a Digital Elevator Pitch Video for Greater Brand Awareness 5) Create eMarketing Tools for Lead Generation