1. PREMIUM
FEATURES
20
15
Most Widely Distributed, African-American
Newspaper Group in North Carolina.
The Charlotte Post Publishing Company, Inc.
P. O. Box 30144, Charlotte, NC 28230
PH: 704-376-0496 l FX: 704-342-2160
&
MEDIA KIT
LOCAL
T h e C h a r l o t t e P o s t P u b l i s h i n g C o m p a n y, I n c .
Effective Jan –Dec 2015.
DISPLAY
ADS
2. 2advertising@thecharlottepost.com
About TCPPC, Mission & Staff 2
Market Coverage 3
Demographics & Affiliates 4
Prime Category Advertisers 5
Display Rate Card - Local
Frequency Discount
Color Charge
Courtesy Rate
6
Specifications
Dimensions
Deadlines
Format, Color & Text
Electronic Transfer Method
7
Distribution By Zip 8
Premium Features
Headers & Footers
Weather
Advertorials
9
Promotional Calendar
1st & 2nd Qtr 2015 10
CONTENTAbout TCPPC
Celebrating 138 Years of Excellent Journalism & Print Media Services
The Charlotte Post and The Triangle Tribune newspapers are divisions of The Charlotte Post Publishing
Company, Inc. (TCPPC) which have served as a dominant force in educating, empowering and
enlightening African-American communities throughout our Combined 12 County Coverage Area in North
Carolina and upstate South Carolina since 1878.
Minority owned and operated, TCPPC alters the way "Black Media" is perceived in comparison to general
market media. Our “Standard Of Excellence” is upheld by our commitment to produce high-quality print and
digital materials, report relevant and impactful editorial content, maintain a professional layout with original
creative ad designs, and offer proficient marketing services via print, digital and social media elements… all
of which are often expected only from general market media companies.
As a trusted media resource, our commitment has positioned TCPPC as a leading provider of diversified news,
information and entertainment from a Black perspective.
Our MISSION
BUSINESS
EDITORIAL
LAYOUT
ADVERTISE
Gerald Johnson
Robert Johnson
Betty Holloway
Herbert White
Ashley Mahoney
Patrice Johnson
Christy McNeil
Linda Lanel
Jeri Thompson
Publisher & CEO
Publisher & GM
Director of Admin
Editor In Chief
Multi-Media Journalist
Virtual Illustrations
Sales & Marketing Manager
Account Executive
Sales Coordinator
publisher@thecharlottepost.com
circulation@thecharlottepost.com
business@thecharlottepost.com
herb.white@thecharlottepost.com
ashley.mahoney@thecharlottepost.com
production@thecharlottepost.com
christy.mcneil@thecharlottepost.com
linda.lanel@thecharlottepost.com
jeri.thompson@thecharlottepost.com
STAFF
Remain a trusted
media resource
supporting the
development and
progression of our
diverse community.
Provide in-depth and
relevant editorial
coverage and special
interest stories from a
Black perspective.
Increase awareness of
issues and initiatives
that impact the Black
community and
influence our lifestyles.
Connect brand
marketers with
lucrative Black
consumers through
effective and efficient
means of advertising.
3. 3
The Charlotte Post
1531 Camden Road
Charlotte, NC 28203
PH: 704-376-0496
www.thecharlottepost.com
Published every THURSDAY.
Mail Subscribers
Racks / Bulk
E-Edition Subscribers
5,110 Wkly
9,665 Wkly
7,281 Wkly
Total Circulation
Avg Readership
22,056 Wkly
66,168 Wkly
County MECKLENBURG
CABARRUS
GASTON
IREDELL
ROWAN
UNION
YORK
Our Newspapers and E-Editions are typically viewed an
average of 3 times per copy.
Source: TCPPC Reader Demographic Profile 4th Qtr 2014 (subscriber and non-subscriber).
advertising@thecharlottepost.com
Market COVERAGE
The Triangle Tribune
115 Market Street Ste 360-H
Durham, NC 27701
PH: 919-688-9408
www.triangletribune.com
Published every SUNDAY.
Mail Subscribers
Racks / Bulk
E-Edition Subscribers
1,530 Wkly
4,780 Wkly
4,032 Wkly
Total Circulation
Avg Readership
10,342 Wkly
31,026 Wkly
County WAKE
DURHAM
ORANGE
FRANKLIN
JOHNSTON
Total Market Coverage
Published every THURSDAY & SUNDAY.
Mail Subscribers
Racks / Bulk
E-Edition Subscribers
6,640 Wkly
14,445 Wkly
11,313 Wkly
Total Circulation
Avg Readership
32,398 Wkly
97,194 Wkly
County MECKLENBURG
CABARRUS
GASTON
IREDELL
ROWAN
UNION
YORK
WAKE
DURHAM
ORANGE
FRANKLIN
JOHNSTON
North
Carolina
4. Our blend of print, digital and social media marketing outlets allow brand marketers
to target affluent, well-educated and social savvy African-American consumer base.
Source: TCPPC Reader Demographic Profile 4th Qtr 2014 (subscriber and non-subscriber).
4advertising@thecharlottepost.com
DEMOGRAPHICS
AFFILIATES
There are 43 million AAs in the U.S. (13.8% of total population)
making it the Largest Racial Minority in the country with a
Buying Power forecasted to hit $1.7 Trillion by 2017.
Nielsen Company “African American Consumers: Still Vital, Still Growing”
Report 2013
North Carolina ranked #6 Largest AA Populated State in
the U.S. with an estimated 2,287,143 (23% of total NC
population).
Blackdemographics.com: U.S. Census Bureau 2013 Estimate
North Carolina ranked 6th Most Visited State in the U.S. for
domestic travel making Tourism one of its largest
industries. In 2013, 52.5 Million domestic travelers (up 16%
from 2012) spent a record $20.2 Billion in NC (up 4.1% from 2012).
NC Depart of Commerce’s Division of Tourism, Film & Sports 2013
Charlotte is the 2nd Largest Financial Center in the
nation, behind NYC. Headquarters for Bank of
America (largest) and Wells Fargo (4th largest) bank
holdings.
Charlotte Chamber of Commerce 2014
Charlotte ranked #6 in the Top 10 Cities for AAs in
the U.S. based on cost of living, diversity, and
economic growth.
Black Enterprise.com 2014
Raleigh ranked 2nd among Top 10 Fastest-
Growing U.S. Cities of 2014 (population growth of 2.15%)
based on population increase, job growth,
salaries and gross metro product. Charlotte
ranked 8th (population growth 1.92%).
Forbes Analysis Report 2013
6. Ad Size Up To 10” 12” to 28” 30” +
**PCI (Per Column Inch) Non-Profit
OPEN $ 33.00 $ 29.80 $ 26.50 COURTESY $ 18.00
6X $ 30.60 $ 28.10 $ 25.50
13X $ 28.20 $ 25.70 $ 23.10
26X $ 25.80 $ 23.30 $ 20.70
$4.50 discount applied
to combined total rate.
39X $ 23.40 $ 20.90 $ 18.30
52X $ 21.00 $ 18.50 $ 15.90
Ad Size Up To 10” 12” to 28” 30” +
**PCI (Per Column Inch) Non-Profit
OPEN $ 15.00 $ 13.40 $ 11.75 COURTESY $ 9.50
6X $ 13.80 $ 12.55 $ 11.25
13X $ 12.60 $ 11.35 $ 10.05
26X $ 11.40 $ 10.15 $ 8.85
39x $ 10.20 $ 8.95 $ 7.65
52X $ 9.00 $ 7.75 $ 6.45
Ad Size Up To 10” 12” to 28” 30” +
**PCI (Per Column Inch) Non-Profit
OPEN $ 22.50 $ 20.90 $ 19.25 COURTESY $ 15.00
6X $ 21.30 $ 20.05 $ 18.75
13X $ 20.10 $ 18.85 $ 17.55
26X $ 18.90 $ 17.65 $ 16.35
39X $ 17.70 $ 16.45 $ 15.15
52X $ 16.50 $ 15.25 $ 13.95
Effective Jan – Dec 2015. Listed ROP rates are NET. Mark up 15% for
Agency Commission.
FREQUENCY RATES
Frequency discounts must be negotiated for approval. Advertiser
will have up to 12 MONTHS to complete the number of runs.
COLOR CHARGE
Full Color Add $8 pci Discount May Apply
Spot Color Add $3 pci
Max Charge Maximum color charge not to exceed $500.
PURCHASE INCENTIVES (if applicable)
Ad featured on online E-Edition version of printed paper.
Ad inclusion on weekly E-Newsletter and Offers & Invites E-Blasts.
Serve as Newspaper Pick-up Site (includes online address listing).
GUARANTEED POSITION
Mark up 25% for guaranteed positioning. Restrictions may apply.
PHOTOGRAPHY
$50 flat fee.
NON-PROFIT COURTESY RATE
Applies to 501(c)(3) Status Organizations, Churches and Educational
Institutes ONLY. May be declined at Publisher’s discretion. Proof of
status may be required.
6
CHARLOTTEPOST
FrequencyRates
TRIANGLETRIBUNE
FrequencyRates
COMBOMARKETS
FrequencyRates
advertising@thecharlottepost.com
Display RATE CARD - LOCAL
7. CHARLOTTE
POST
TRIANGLE
TRIBUNE
Ad Space:
Copy:
Publish:
Friday @ 5p
Monday @ 12n
Thursday
Tuesday @ 5p
Wednesday @ 12n
Sunday
7
DEADLINES
FORMAT
.PDF format ONLY distilled using Adobe Acrobat
(PDFX1a compliant, .JPEG, .TIFF or Vector .EPS with
fonts outlined).
Avoid documents with multiple embedded layers.
Word or publisher documents not accepted and must
be recreated prior to Copy Deadline.
COLOR
4-color CMYK ONLY. Do not use RGB, Spot or
pantone. Convert all colors to CMYK and all images
for Black/White ads to grayscale.
All black type 100% K and 0% CMY. Do not use a built
black (CMYK Black) for text or graphics.
TEXT
Embed all fonts. Missing or non-embedded fonts will
be replaced. Do not use True Type fonts.
Printing Tones is 85 DPI. Smallest dot to produce a
controlled printed density is 10% (maximum 280%).
No less than 6 pt. boldface. Avoid lightweight, fine
serif type if printing on a colored background.
Surprinted or reverse rule lines should be at least 1 pt.
ELECTRONIC TRANSFER METHODS
Adsend: ID NCCCP
Ad Transit: NC01648
Email: production@thecharlottepost.com
production@triangletribune.com
Files over 10MB, use FTP site:
http://dropbox.yousendit.com/CharPost-Dropbox
MATERIAL / PHOTO SUBMISSION
Place company name in subject line.
Place ad size and run date(s) in the message.
Attach copy, materials and/or photo with company
name as document title.
Materials and photos must be 200 DPI or higher in
.JPEG, .TIFF or Vector .EPS format.
If sending revised copy, materials and/or photo,
indicate REVISION on the subject line.
DIMENSIONS ROP Column Widths.
Broadsheet: 10.625" x 20.75“ Live Image Area
Column(s)
1
2
3
4
5
6
Double Truck
Screen Size
Print Process
Gutter
Inches
1.667”
3.458”
5.250”
7.042”
8.833”
10.625”
22.125”
90 line
Offset
.125”
Classifieds: Column(s)
1
2
3
4
5
6
7
8
9
Inches
1.069”
2.264”
3.458”
4.653”
5.847”
7.042”
8.236”
9.431”
10.625”
Tabloid : 10.069" x 10.75“ Live Image Area
Pre-Set
Full
Half (VRT)
Half (HRZ)
Quarter
Eighth
6 Column Width
10.069” x 10.375”
4.972” x 10.375”
10.069” x 5.0625”
4.972” x 5.0625”
4.972” x 1.625”
Programs : Adobe Photoshop CS2
Adobe Illustrator CS
QuarkXpress 7
Adobe Acrobat 9.0
advertising@thecharlottepost.com
SPECIFICATIONS
9. PREMIUM Features
9advertising@thecharlottepost.com
Listed COST PER RUN are NET and includes Full Color.
Mark up 15% for Agency Commission.
Header/Footer may be provided at a Discount or as Added Value if
purchasing regular Display Ad. Ask Account Rep for details.
PURCHASE INCENTIVES
Ad featured on online E-Edition version of printed paper.
Ad inclusion on weekly E-Newsletter and Offers & Invites E-Blasts.
FRONT PAGE
Footer
EXCLUSIVE FRONT PAGE PREMIUM AD
PLACEMENT at bottom of newspaper.
NOT negotiable for consecutive,
long-term placement.
Cost Per Run Size
Charlotte
Post
Triangle
Tribune
Combo
Markets
Front Pg Footer 6” Col x 2” $ 600 $ 360 $ 910
Section Header 4” Col x 2” $ 320 $ 160 $ 430
Section Footer 6” Col x 2” $ 480 $ 240 $ 670
SECTION Header
& Footer
PREMIUM AD PLACEMENT on right side of
Section header or bottom of Section
(Sports, Life or A&E). Negotiable for
consecutive, long-term placement.
WEATHER Partner
EXCLUSIVE ANNUAL PARTNERSHIP with local TV Newscast to present weekly
Weather Forecasts for North Carolina region. Information may include (but not
limited to) 5-day forecast, county breakout, heat/UV index, air quality, etc.
WEATHER Sponsor
Featured Sponsor of weekly Weather
Forecasts.
Cost Per Run Size
Charlotte
Post
Triangle
Tribune
Weather Partner 4” Col x 10” $ 450 $ 285
Weather Sponsor 2” Col x 10” $ 300 $ 190
Listed COST PER RUN are NET and includes Full Color.
Mark up 15% for Agency Commission.
PURCHASE INCENTIVES
Ad featured on online E-Edition version of printed paper.
Daily link to Official Weather Newscast Site from website.
ADVERTORIALS
Ad campaign displayed in ARTICLE FORMAT.
Ad must include ‘advertisement’ disclosure.
Charlotte
Post
Triangle
Tribune
Advertorial $ 15 pci $ 9.50 pci
** pci – Per Column Inch. Includes Full Color.
Mark up 15% for Agency Commission.
PURCHASE INCENTIVE
Ad featured on online E-Edition version of
printed paper.
10. Promotional CALENDAR - 1st & 2nd Qtr 2015
10advertising@thecharlottepost.com
MLK DAY CELEBRATION
POST Jan 15, 2015 Edition
TRIB Jan 18, 2015 Edition
VALENTINE’S DAY EDITION
POST Feb 12, 2015 Edition
TRIB Feb 8, 2015 Edition
OFFICIAL CIAA BASKETBALL
TOURNAMENT COMMEMORATIVE
EDITION – Charlotte, NC
Dates Feb 23 – 28, 2015
THE CHARLOTTE POST - TOP
SENIOR COMMEMORATIVE
EDITION – Charlotte, NC
Date May 2015
MOTHER’S DAY CELEBRATION
POST May 7, 2015 Edition
TRIB May 3, 2015 Edition
FATHER’S DAY CELEBRATION
POST Jun 18, 2015 Edition
TRIB Jun 14, 2015 Edition
In celebration of King’s Day on Jan 19, TCPPC presents special editions honoring the life
and legacy of Martin Luther King featuring civic leaders and community events that
uphold the ideologies of King’s ‘Living The Dream’.
Special discount rate offered to small businesses. Ask Account Rep for details.
It’s a Season Of Love as TCPPC presents dining, entertainment and gift ideas to make
Valentine’s memorable.
Special discount rate offered to small businesses. Ask Account Rep for details.
As an Official Media Partner of the CIAA, TCPPC publishes the Commemorative Edition in
celebration of the rich history and culture of the CIAA Men’s and Women’s Basketball
league. Edition features exclusive CIAA/Tournament news and game coverage, CIAA-
related event and outreach, HBCU Profiles, Calendar of Events, etc.
Edition Sponsorships available to download: www.thecharlottepost.com
Deadline to reserve ad space is Jan 23, 2015.
The Charlotte Post Foundation provides financial assistance to college-bound African-
American high school seniors in an effort to combat drop-out rates. TCPPC presents the
Commemorative Edition to honor the academic achievements of all participating,
African-American High School Seniors within the Charlotte-Mecklenburg School System.
Edition features Congratulatory Acknowledgements from parents and Sponsor Ads.
Edition Sponsorships available to download: www.thecharlottepost.com
Deadline to reserve ad space is Apr 2015 (specific date will be provided on proposal).
In celebration of Mother’s Day on May 10, TCPPC presents a series of Promotional
Giveaways. Partners will be included in pre-promotional exposure beginning week of Apr
20 via print, digital and social media. Giveaways may include accessories, jewelry,
entertainment, dining, etc.
Special discount rate offered to small businesses. Ask Account Rep for details.
Giveaway Partnerships available to download: www.thecharlottepost.com
In celebration of Father’s Day on Jun 21, TCPPC presents a series of Promotional
Giveaways. Partners will be included in pre-promotional exposure beginning week of Jun
1 via print, digital and social media. Giveaways may include accessories, sporting goods,
entertainment, dining, etc.
Special discount rate offered to small businesses. Ask Account Rep for details.
Giveaway Partnerships available to download: www.thecharlottepost.com
