Crowdfunding campaigns have a high failure rate. This is usually due to lack of preperation and marketing. This presentation will take you through a 10 point checklist to ensure your crowdfunding campaign will be a success. Included are a variety of successful campaigns to model after.
4. CrowdGift.ca
@crowd_gift
10 Steps to Crowdfunding Success
● Choose a Platform that
meets your objectives
● Various Fee Structures
and Campaign Durations
5. CrowdGift.ca
@crowd_gift
10 Steps to Crowdfunding Success
● Engage and Nurture Your
Community Pre-Campaign
● Engage your community
minimum 3 months prior
to campaign launch
6. CrowdGift.ca
@crowd_gift
10 Steps to Crowdfunding Success
● Set a 20- 40 day campaign
duration goal
● This timeline is most
successful in term of %
funded
● Create a sense of urgency
7. CrowdGift.ca
@crowd_gift
10 Steps to Crowdfunding Success
● 300-500 words
● Be concise and precise
● Personal Video raises
105% more then those
without
9. CrowdGift.ca
@crowd_gift
10 Steps to Crowdfunding Success
● Set a Realistic Funding Goal
● A first time campaign is most successful
raising 5-10K
● Secure 25% funding goal pre-campaign
from friends/family
10. CrowdGift.ca
@crowd_gift
10 Steps to Crowdfunding Success
● 3 months pre-campaign to build
up momentum and excitement
● During the campaign - daily and
respond to all social media
● Post Campaign follow up
11. CrowdGift.ca
@crowd_gift
10 Steps to Crowdfunding Success
● Team Size Matters
● Teams raise 38% more
than a single person
campaigns
● Get your evangelists and
advocates on board your
team
18. Serial Crowdfunding Success - Example
DDP Europe Tour 2015
Global Party Pandemic 2014
DDP - Saskatoon
Party Safari Tour 2011- Canada
Party Safari Tour 2010
Tom and Gary’s
Decentralized Dance Party
decentralizeddanceparty.com
@ddpFTW
Founded March 2014 - 2yrs
Based out of Vancouver
Founding Team - co-founder and ceo
Rewards based crowdfunding
Equity based see FrontFundr
Provide workshops and marketing support to help campaigners succeed
Choose your platform
Kickstarter began 2009
Crowd funding is both old and new 7yrs
Various fees structures and length of campaign
From offline payments to arts
support platform that matches your campaign and personal beliefs
Engage and Nurture Your Community pre-campaign
Create a list of your community, email, social media
Contact them 3 months prior to campaign launch
Let the know your are getting ready to campaign
Set a 20-40 day campaign duration goal
Most successful in terms of % funded
Creates a sense of urgency
What’s your story
Its personal
300 - 500 Words - Be concise and precise
300-500 word count raised the most money
Images - Great way to tell your story and see your team
Video - Personal video raises 105% more than those without video
Rewards are part of the story
Story is interwoven through your marketing messaging
You need a budget
Create a budget and have it displayed as part of your campaign
Be sure your budget covers all costs including fees, shipping and materials
Rewards ensure they include all costs or indicate that you are passing on costs (eg shipping) to the supporter
Break up your campaign to be manageable and have a higher rate of success.
New campaigner 5-10k
Set a realistic funding goal
Milestone 1: Secure 25% through friends/family
Milestone 2: Reach 40% quickly
Once you reach 40% of your funding goal, Visitors will stay on your page 31% longer and are 22% more likely to give
Milestone 3: Go for 100% and beyond
Pre and Campaign run - Marketing Plan
Pre-Campaign
During Campaign - Daily Engagement
Day to day marketing plan raises 180% more
Sharing tools success rate - Email 53%, FB 12%, Twitter 3%
Engage and respond to your community
Team Size Matters
Teams raise 38% more than single person campaigns
Create a budget and have it displayed as part of your campaign
Be sure your budget covers all costs including fees, shipping and materials
Keep Your Supporters Up-To-Date
Those with follow up raised more than with no updates
Your supporters are part of your team
Support your next campaign
Learn about who your supporters are through analtics
Tubify supporters versus learned supporters