Prevention is better than cure – how reputation management helps crisis communications
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Ed Coke, founder and director, Repute Associates Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Prevention is better than cure – how reputation management helps crisis communications
- 1. Prevention is better than cure: How reputation management helps crisis communications
- 5. Stronger Reputation = License to operate Lower cost of capital Higher employee engagement Greater supporter recommendation Stronger funding opportunities
- 8. Reputation: A Definition “The holistic perceptions of the Behaviours, Competencies and Values of an organisation, held by one or more influential stakeholder audiences. Reputation is owned by stakeholders, not by the organisation; however, organisations can actively manage the elements of their reputation to become meaningful, relevant and positive in the eyes of their stakeholders.” Source: Repute Associates
- 9. Not just one reputation, but many
- 12. 12
- 13. 13 Understanding
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- 15. Create and manage a stakeholder map
- 18. 18 When is reputation considered in your organisation’s strategic decisions?
- 19. 19 Internal Alignment Just 42% agree their skills are used to maximum effect in reputation management Source: IoIC Live 2018 Reputation Survey
- 20. Place reputation on your Risk Register
- 24. 1. Get into groups of 4 or 5 2. Choose one organisation to focus on 3. Who are all your stakeholders? 4. Which are the top 3 most important? 5. What behaviours, competencies and values does each stakeholder group expect from your organisation? Group Exercise If time: Do you know how your organisation is performing against each expectation?
- 25. SW Network Crisis Comms South West Networking Group 4 October 2019 Bristol #CCsouthwest
- 26. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk