Matt Haigh - independent creative director and designer Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Paper, scissors and 8-year-olds
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CharityComms January 2020
www.matthaigh.co.uk

2. 50 things to do
before you’re 11¾

3. 50 things to do
before you’re 11¾
• Core audience 6-9 year-olds

4. 50 things to do
before you’re 11¾
• Core audience 6-9 year-olds
• National programme

5. 50 things to do
before you’re 11¾
• Core audience 6-9 year-olds
• National programme
• Over 10 years of success

6. Why a refresh?

7. Why a refresh?
• Getting tired

8. Why a refresh?
• Getting tired
• Thinking around nature
had moved on

9. Why a refresh?
• Getting tired
• Thinking around nature
had moved on
• It didn’t align to the Trust’s
wider visual identity

10. Why a refresh?
• Getting tired
• Thinking around nature
had moved on
• It didn’t align to the Trust’s
wider visual identity
• Visually messy
and inconsistent

11. Why a refresh?
• Getting tired
• Thinking around nature
had moved on
• It didn’t align to the Trust’s
wider visual identity
• Visually messy
and inconsistent
• Clichéd

12. Hand-cut aesthetic

13. Co-creation – “The act of creating together”

20. What we learnt

21. What we learnt
• Be prepared for the client
to say yes

22. What we learnt
• Be prepared for the client
to say yes
• Long lead times

23. What we learnt
• Be prepared for the client
to say yes
• Long lead times
• Over-plan the day

24. What we learnt
• Be prepared for the client
to say yes
• Long lead times
• Over-plan the day
• Give clear instructions

25. What we learnt
• Be prepared for the client
to say yes
• Long lead times
• Over-plan the day
• Give clear instructions
• Gather lots of content

26. What we learnt
• Be prepared for the client
to say yes
• Long lead times
• Over-plan the day
• Give clear instructions
• Gather lots of content
• Follow-up and
manage expectations

27. Thank you
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www.matthaigh.co.uk