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15.
We’re very rarely stumped
•17 x 24 = ?
•What’s your opinion of HTML5?
16.
We’re very rarely stumped
•17 x 24 = ?
•What’s your opinion of HTML5?
•What should be done about the (near) collapse of the
financial system?
17.
We’re very rarely stumped
•17 x 24 = ?
•What’s your opinion of HTML5?
•What should be done about the (near) collapse of the
financial system?
•How happy are you with your life these days?
19.
Are you answering the question?
•What should be done about the (near) collapse of the
financial system?
20.
Are you answering the question?
•What should be done about the (near) collapse of the
financial system?
•How angry am I at the bankers?
21.
Are you answering the question?
•What should be done about the (near) collapse of the
financial system?
•How angry am I at the bankers?
•How happy are you with your life these days?
22.
Are you answering the question?
•What should be done about the (near) collapse of the
financial system?
•How angry am I at the bankers?
•How happy are you with your life these days?
•How am I feeling right now?
30.
Conservatism vs radicalism
• The best intentions: we wanted to build something good - couldn’t just be a
page turner.
31.
Conservatism vs radicalism
• The best intentions: we wanted to build something good - couldn’t just be a
page turner.
• We built something interactive, clever and modern in look and feel, but
readers were uncomfortable.
32.
Conservatism vs radicalism
• The best intentions: we wanted to build something good - couldn’t just be a
page turner.
• We built something interactive, clever and modern in look and feel, but
readers were uncomfortable.
• Existing software involved a lot of work and wasn’t multi-platform.
33.
If the answers are wrong...
Maybe the questions are as well
37.
What job does our product do?
• The Week: a service, not an artefact. No-one has a favourite issue or article,
just as you don’t have a favourite bit of water that comes out of the tap.
38.
What job does our product do?
• The Week: a service, not an artefact. No-one has a favourite issue or article,
just as you don’t have a favourite bit of water that comes out of the tap.
• Services work best when they’re readily available, reliable, straightforward.
39.
What job does our product do?
• The Week: a service, not an artefact. No-one has a favourite issue or article,
just as you don’t have a favourite bit of water that comes out of the tap.
• Services work best when they’re readily available, reliable, straightforward.
• Subscriptions are massively important, and work well digitally for readers and
for us. Let’s get those right.
40.
What job does our product do?
• The Week: a service, not an artefact. No-one has a favourite issue or article,
just as you don’t have a favourite bit of water that comes out of the tap.
• Services work best when they’re readily available, reliable, straightforward.
• Subscriptions are massively important, and work well digitally for readers and
for us. Let’s get those right.
41.
So we knew the questions to ask...
• We needed great UX, particularly for existing subscribers
• We were going big on iPad, so worked hard to get Apple on side
• Good technology - but not a platform, and not 100% proprietary
• iOS users are demanding and have high expectations, so invest in some
polish and sparkle
42.
What about
technology?
• Needs to serve your goals and
product priorities - “design isn’t
just how it looks”
• We’re providing a service: need
to be able to do so reliably and
efficiently. Workflow!
• It’s not HTML5 OR Native.
HTML5 and Native can be
blended, like a cocktail. When
done right, the user never
knows what’s what
43.
THANKS.
I WAS ALEX WATSON.
@SIFTER
ALEX_WATSON@DENNIS.CO.UK
WWW .DENNISMEDIAFACTORY.CO.UK