Rossanna Trudgian, head of campaigns and public affairs, Action for Children Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. HOW TO POWER UP YOUR
FRONTLINE WORKFORCE
ROSSANNA TRUDGIAN
@rossannat

2. WHO IS
ROSSANNA?
@rossannat

3. WHY POWER UP THE FRONT LINE?
• INCREASING IMPACT
• EVIDENCE BASE
• LOCALISM
• BENEFICIARY ENGAGEMENT
• REAL LIFE STORIES
• FUTURE ACTIVISTS
@rossannat

4. CHALLENGES FACED
Relationships with
commissioners
and funders
Risk adverse culture Resources
Pressures on the
workforce
Challenges
have
changed
since
austerity!
@rossannat

5. MY LIGHT BULB MOMENT
@rossannat

6. THE STRATEGY
@rossannat
Start by:
• increasing evidence input and creating processes
• empowering senior staff to help shape campaign decisions and policy
• increasing visibility of the team
• establish protocols/ agreed ways of working address long standing problems
And be more like Lynda…

7. THE STRATEGY
@rossannat
Then:
• Recruit champions/ drivers of change at all
levels of services
• Develop activity that has shared objectives
• Supporter actions for staff to take
• Influence organisational mission, vision and
values

8. THANK YOU!
ROSSANNA TRUDGIAN
ROSSANNA_TRUDGIAN@HOTMAIL.COM
@ROSSANNAT

9. How can service delivery and
campaigning come together?
Campaign Network
2 October 2019
London
#CCcampaigns

10. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk