2. ORIGIN “FITNESS FOR KIDS“
Originated in Switzerland, Fitness for Kids is an
established, proven, and effective Program for
introducing Children to the benefits of Physical
Activity, Good Nutrition, and Respectful Living.
Fitness for Kids is visiting Elementary Schools
approved by the Swiss Government since 2006 and just
launched it's first ever Nationwide Billboard Campaign
in Fall 2011. Fitness for Kids has an ongoing media
outreach on television, print, radio, and social-media.
Similar Activities are forseen in the USA.
3. PROGRAM “FITNESS FOR KIDS“
Today, there are countless fitness and health routines for
everyone from teenagers to seniors. But nothing for
children. Fitness for Kids has been educating and
inspiring children since 2006 with a simple but effective
curriculum. Habits - good or bad - have their roots in
childhood!
Fitness for Kids communicates to children, ages 5 - 12 ,
the positive impacts of a respectful life attitude, daily
activity, and healthy nutrition and helps kids integrate
these habits where they belong: in their daily life.
Fitness for Kids is based on the three pillars:
ATTITUDE, ACTIVITY, AND NUTRITION
VISION
The Vision of Fitness for Kids is that every child in America
is going to know about Fitness for Kids and benefit from it.
The Organization Fitness for Kids is going to unite and team
up schools, parents, government, organizations,
corporations, individuals, and media - all for a healthy future
of our children.
4. HOW IT WORKS “FITNESS FOR KIDS“
The heart of the program are the School Visits. Fitness for
Kids explains to children how little it takes to live fit, strong, and
healthy. The kids receive the especially for them designed
Fitness for Kids Books and Journals which become their daily
guide for the next weeks and months. These tools include all
the information kids need to learn and keeps them motivated to
live healthy. Fitness for Kids Instructors explain the program to the
kids and teachers. Additionally, every child receives the Fitness
for Kids T-Shirt as a motivation as well as a healthy snack from
Ambassadors (Celebrities).
After this first visit, called "Kick-Off Event", the kids work on
their fitness daily together with their teachers and parents:
Performing exercises from the book, keeping their daily fitness
journal log, as well as performing the Fitness-Check multiple
times.
After 6 - 8 weeks the Fitness for Kids Team returns to the
school for the „Check-Up Event.“ Everything learned and
practiced will be evaluated by looking at the daily journals and
performing fun fitness checks. It's time to repeat, praise, and
motivate. The School and every child receives an Award as a
reminder for life.
6. AMBASSADORS = ROLE MODELS “FITNESS FOR KIDS“
Role Models support Fitness for Kids as Ambassadors at school
events and other activities. They are listed online with a healthy
quote saying why they support Fitness for Kids. At the events,
they have an active and inter-active part: they do interviews, share
stories from their life, exercise and play with the kids, hand out healthy
snacks (fruits and water), and sign the T-Shirts...
Internationally there are over 80 Ambassadors. Olympic Winners,
Actors, Musicians, Athletes, Hosts - the list is endless.
In the USA - well known and influental personalities from sports,
entertainment, politics, music ,or other parts of society such as Laila
Ali are currently being signed on as Ambassadors.
For an all up-dated list go to www.fitnessforkids.org
8. OUR ALARMING USA STATUS “FITNESS FOR KIDS“
One in three children in America is either obese or
overweight. Recent studies have found that obesity rates
among children have tripled from just one generation ago.
Never before did children grow up so unhealthy. Most children
eat wrong and get almost no physical activity anymore.
Most kids can’t even do a simple somersault! The risks for
overweight children are immense: Heart- and Cardiovascular
Disease, Diabetes, Joint Damage, and last but not least
Psychological and Social Problems. This is a huge social
problem and responsibility for all of us.
Over 66 percent of Americans are clinically overweight.
That means that more than 190 Million Citizens are either
overweight or obese. Obesity related diseases are at least a
147 billion dollar medical burden every year and growing.
The consequences of the country’s obesity epidemic expand
beyond just personal health. A Gallup Poll dated October 2011
says that overweight or obese full-time workers miss 450 million
more days of work each year than healthy workers, costing
businesses $153 billion annually in lost productivity.
The World Health Organization (WHO) has already declared OUR CIVILIZATION IS AT GREAT RISK!
Obesity a Worldwide Epicemic back in 1997.
9. IN THE NEWS “FITNESS FOR KIDS“
Newsweek: Cover and Article
Date: May 14 2012
10. SCHOOL VOICES “FITNESS FOR KIDS“
Some Testimonials and Feedback from Schools:
Principal Dr. Vicky Lee, Tarzana Elementary
"We are the first school in America to have this program and we are so thrilled, and we also consider ourselves very fortunate. This is
a program has been very prevalent and successful in Europe and for us, to be the first ones to have this happen here, is an honor
indeed. During the last weeks we saw a big change, especially the way the kids think and act on a daily habit. Many doubled or tripled
their fruit, vegetable and water consumption along with their daily physical activity minutes. I hope this plants the seed for us to be
able to perhaps have this happen to schools all over Los Angeles and the United States."
LAUSD Cafeteria Chef Esta Rea
"In the past month since the Fitness for Kids started at our school, I've seen a change of eating habits in our children at Tarzana
Elementary. Most of the kids are leaning towards the fresh fruits and salads now. Many times I even heard the kids say "eat healthy,
never eat the greasy foods."
PE Coach Stephen Haynoski
"This is the program that is solely needed at this time. When fitness and nutrition levels are declining at an alarming rate across the
district and the nation, a program like Fitness for Kids can break this downward trend and send our children into a more positive
direction for their future."
Lydia Schlanger, 3rd Grade Teacher
"I have been teaching the Fitness for Kids lessons and sharing the exercises with my third grade students. As a result, through eating
healthier, being more active and having more respect for our own bodies, it was great to see how many changed their daily health
habits. I personally lost 20lbs! Thank you for helping us change our lives."
12. IMPRESSUM “FITNESS FOR KIDS“
Fitness for Kids is a 501c3 Non-Profit
Organization based in Los Angeles.
Fitness for Kids and Apple Burger
Logos are registered Trademarks.
For more information email:
info@fitnessforkids.org
We are looking forward to
make a difference together!
www.fitnessforkids.org THANK YOU
13. DISCLAIMER “FITNESS FOR KIDS“
This confidential presentation is the property of Fitness for Kids. Any unauthorized reproduction or distribution of this
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(1) the information contained herein will be used by you solely for the purpose of evaluating a partnership or
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presentation to any person other than a limited number of your employees or representatives who have a need to
know such information for the purpose set forth in (1) above and who are informed by you of the confidential
nature of such information
(3) if you do not wish to pursue any partnership or collaboration with Fitness for Kids, you will immediately destroy or
return the presentation to Fitness for Kids together with any copies of the presentation or other related materials
which you may have received from Fitness for Kids.
The presentation was prepared by Fitness for kids using information believed to be from credible sources, including
any financial reports, research services, and public information. Fitness for Kids has not independently verified any of
the information and therefore shall have no liability for any representations contained within this presentation. Nothing
in this presentation is, or shall be relied upon as, a promise or representation, whether as to the past or to the future.
Without limiting the generality of the foregoing disclaimer, all estimates, projections and other “forward looking”
material contained in this presentation involve significant elements of subjective judgment and analysis which may or
may not be correct.
If you have any questions regarding this presentation, please contact Fitness for Kids at info@fitnessforkids.org
