SlideShare a Scribd company logo
1 of 2
Download to read offline
Top Ranked Bank in California*
Equal Housing Lender | Member FDIC
0815
*Bank Director Magazine, 2014. Among Banks with $5 Billion to $50 Billion in
Assets. CVB Financial Corp. is the holding company for Citizens Business Bank.
Banking | Lending | Investing**
**
www.cbbank.com
By STEPHANIE HENKEL Staff Reporter
DTS Inc., an audio technology developer
in Calabasas that typically licenses its products
for commercial and home theater systems,
now wants to expand its share of the car radio
and mobile device markets.
Earlier this month, the company completed
its acquisition of iBiquity Digital Corp., the
sole developer and licenser of HD Radio tech-
nology. DTS paid $172 million using a com-
bination of debt and cash.
HD Radio, a trademarked term, is the only
technology approved by the Federal
Communications Commission to upgrade from
analog AM and FM broadcasting to digital. All
By STEPHANIE HENKEL Staff Reporter
Hospitals face a conundrum with homeless patients.
By law, a hospital must treat emergency situations,
regardless of a person’s ability to pay. But what happens
once the homeless person is out of immediate danger?
Putting the person back on the street, a practice
known as “patient dumping,” has prompted Los
Angeles CityAttorney Mike Feuer to file multiple law-
suits in the last two years against San Fernando Valley
hospitals, including Glendale Adventist Medical
Center and Pacifica Hospital of the Valley.
Enter Hope of the Valley Rescue Mission. The non-
profit is building a Recuperative Care Center in Mission
Hills, a homeless shelter that will specialize in recovery
care for the homeless after discharge from hospitals.
“It’s for people who don’t qualify to go into a stan-
dard shelter because of their condition,” said Ken
Craft, chief executive at Hope of the Valley. “Here, we
are staffed with medical personnel who can care for
them and nurse them back to health before we get them
another level of housing.”
HQBooked
By Educator
EDUCATION: Operator of charter
schools relocates in Lancaster.
NONPROFIT: Mission’s center hopes to
curb dumping of patients on streets.
By MARK R. MADLER Staff Reporter
One of the largest vacant buildings in Lancaster
will be the new headquarters for a charter school
operator that wants to expand through work-train-
ing programs for high schoolers.
Learn4Lifewillmoveintothetwo-storybuild-
ing at 177 Holston Drive early next year, relocating
from three separate offices on 10th StreetWest that
the nonprofit consortium now uses.
But the new location, a former mortgage
lending call center, will be more than just offices.
It will also function as a school with ample space
available for work-related educational programs,
Audio Firm
On the Move
TECHNOLOGY: DTS looks to car,
mobile markets with pickup.
By CHAMPAIGN WILLIAMS Staff Reporter
R
ETAIL developer Caruso Affiliated
plans to grow its presence in Glendale
by expanding across the street from its
Americana at Brand mall.
Earlier this year, the firm announced the pur-
chase of an 18,000-square-foot lot at the northeast
corner of Brand Boulevard and Colorado Street. The
acquisition, from homebuilder Frank De Pietro &
Sons, included the historic Masonic Temple and two
adjacent buildings at 232-38 Brand.
The plan is to revamp the multilevel temple into
a creative office building and to erect a one-story
retail center on the vacant land next door.
Construction has started on the temple project,
which will open in January as an office for L.A.-
based real estate brokerage CBRE Group Inc.
Evan Krenzien, vice president of development
at Caruso, which is headquartered in L.A.’s Fairfax
District, estimated that construction on the retail por-
tion of the development will take about six months.
Please see TECHNOLOGY page 44Please see REAL ESTATE page 43
Please see NONPROFIT page 44
Mall developer grows in Glendale with temple project
Please see EDUCATION page 45
Homeless to GetPlace to Recover
Foot Traffic: Caruso Affiliated will open a
new retail property across the street from
its established Americana at Brand mall.
BUYING IN
PHOTOBYTHOMASWASPER
NOHO RENEWAL: Hotel, apartment and
retail builders are scrambling for land
near the NoHo Arts District. The big prize:
15.6 acres around the Metro train and
bus stations that are still up for grabs.
BEGINNING ON PAGE 15
SPECIAL REPORT
REAL ESTATE QUARTERLY
Up Front
Roma Costume
has skimpy
Halloween garb in
the bag.
PAGE 3
Why homebuilder
Ryland’s employees
in Valley got
hammered.
PAGE 5
How North
Hollywood’s
turnaround could
be replicated
elsewhere in
the Valley.
PAGE 48
Comment
The List
The Valley’s
financial institutions
ranked. Can you
guess No. 1?
PAGE 8
News &
Analysis
Volume 20, Number 21 October 19 - November 1, 2015 • $4.00T H E C O M M U N I T Y O F B U S I N E S STM
LOS ANGELES • GLENDALE • SANTA CLARITA • BURBANK • CONEJO VALLEY • SIMI VALLEY • SAN FERNANDO • CALABASAS • AGOURA HILLS • ANTELOPE VALLEY
Printed and distributed by PressReader
C O P Y R I G H T A N D P R O T E C T E D B Y A P P L I C A B L E L AW
PressReader.com +1 604 278 4604• O R I G I N A L C O P Y • O R I G I N A L C O P Y • O R I G I N A L C O P Y • O R I G I N A L C O P Y • O R I G I N A L C O P Y • O R I G I N A L C O P Y •
“We hope to break ground by the end of
the year and to open by summer of 2016,” he
said. “This is a lot that has been undeveloped
for a long time. We want to enhance the
street-front offering and to continue the same
pattern of street-front retail that you see head-
ing north on Brand.”
The 9,750-square-foot retail building will
house five tenants across the street from
Americana at Brand, Caruso’s upscale shop-
ping and lifestyle center. The project follows a
familiar pattern of expansion for the developer.
“It is common to want to expand around
successful projects (and) Glendale is a very
powerful market,” said Nick Egelanian,
president of retail real estate consulting serv-
ice SiteWorks in Annapolis, Md. “All devel-
opers want successful proprieties, and Caruso
is known for building strip centers. Its early
centers in Westlake Village and Calabasas are
considered some of the best specialty retail in
the country.”
‘Interest begets interest’
Billionaire Rick Caruso has pioneered the
retail and residential experience in Southern
California through his company, one of the
largest privately held retail developers in the
country. Caruso Affiliated owns more than a
half-dozen retail centers in the greater San
Fernando Valley, including the Commons at
Calabasas, the Encino Marketplace and the
Promenade at Westlake.
Its Americana at Brand opened in 2008
across from General Growth Properties’
Glendale Galleria mall. Caruso leveraged the
success of Americana at Brand to launch into
residential development with Excelsior, an
adjacent condo project.
Rick Caruso has a history of enlarging his
footprint in Glendale. In 2011, he purchased
the Golden Key Hotel for $16 million and
another property for $4 million after the city
considered taking them by eminent domain.
The land was turned into a retail space for a
Nordstrom Inc. store, which vacated the
competing Galleria mall.
With Caruso Affiliated’s latest expansion,
the city approved and streamlined the applica-
tion for the one-story retail building in accor-
dance with its Glendale Downtown Specific
Plan, a set of standards for the revitalization
of the area, according to city Public
Information Officer Tom Lorenz.
Glendale has been working to revitalize its
downtown, to increase foot traffic and boost
business and residential density. Philip
Lanzafame, director of community develop-
ment for the city, said Caruso’s plans for the
Masonic Temple and the additional store-
fronts will further the city’s appeal.
“Interest begets interest and vibrancy
begets vibrancy,” Lanzafame said. “You really
have a whole half-block that is now being
developed, and what was fairly underutilized
is now once again productive. That develop-
ment is good on many different levels – from
pedestrian interest to major employers to new
producing property. Those are all positive.”
The 9,750-square-foot retail building will
have spaces that will vary in size depending
on the need of the tenant. Krenzien said ten-
ants will likely include a mix of local retailers
as well as well-known names. The group also
will likely include a barbershop and a coffee
shop, he added.
“We’re targeting a pool of unique street-
front retailers that you may not see every-
where,” he said. “I think we’ll see that it’ll
work really well with the Americana and
existing street-front retail.”
Bill Boyd, senior managing partner of
commercial real estate brokerage Charles
Dunn Co. Inc.’s Tri-Cities office, said that is
a wise approach.
“It sort of works itself out that the kind of
tenants that want to be in a mall aren’t the
kind of tenants that want to be on the street
anyway,” he said.
Boyd said typical asking rents for street
retail in the area are between $3 and $3.50 a
square foot on a net basis, but that these loca-
tions might be a little higher.
“Because of the costs involved, rents may
have to be in excess of $4,” he said, referring
to expenses associated with purchasing the
land and developing the site.
Still, SiteWork’s Egelanian said the develop-
er might find it challenging to get shoppers to
go from the Americana to the added storefronts.
“The challenge would be connecting the
project in some way and getting shoppers to go
from theAmericana project to this adjacent
project,” he said. “I’m sure they’re working hard
on creating a successful flow for customers.”
Historic value
While the retail building will be new con-
struction, the temple project involves a regis-
tered historic building. The Masonic
Temple was designed by architect
Arthur Lindley and erected in the
late 1920s. It housed a number of
Masonic organizations, but during
the past several decades has
remained mostly vacant, except for
occupancy by small theater company
A Noise Within that leased part of
the space in 1992 before relocating
to Pasadena in 2011.
The creative-office rehab is
expected to be completed in
January, with CBRE taking the
majority of the space. The com-
mercial real estate services firm
will relocate from its office in
Universal Studio and occupy four
floors, according to Liz Jaeger,
senior vice president of public
relations at Caruso.
The conversion to creative
office requires a commitment to
restore the building to its former
look, a condition of the purchase
of the property.
“Essentially, the whole façade is
being rehabilitated to what it once
looked like,” Caruso’s Krenzien
said. “It has fallen into kind of
a little bit of disrepair over the
years, so we’re restoring all of
the windows, replacing glass
where it is needed, repairing and repaint-
ing frames of the windows, and putting
back some of the grillwork that was lost.”
CBRE will take the fifth through
eighth floors of the temple; the first floor
will include space for a restaurant.
That said, there are concerns over
parking for building employees and
patrons who will frequent the additional
retail locations along Brand.
Caruso filed a parking exception with
the city in September because its pro-
posed retail project will not meet the min-
imum parking requirements. As required
by the downtown specific plan, three
parking spaces should accompany every
1,000 square feet of floor area. According
to those standards, the new building
should have 43 on-site parking spaces,
instead it will have nine. Caruso’s appli-
cation for exception was approved.
“There has got to be a plan that
addresses those parking issues, that retail has
great traffic and great visibility,” Boyd said.
“What I think is interesting about what Rick
is doing is that no one can point to anything
Rick hasn’t done well yet. You have a mar-
ket that knows what he does will be a quali-
ty effort – but we just can’t figure out how
it’s going to be parked.”
In other news, Caruso Affiliated also
plans to implement its corporate concierge
service at the former temple building. The
program offers around-the-clock personal
assistance to employees with services
including grocery shopping, car washes,
refueling as well as dry cleaning and tailor-
ing delivery and pickup. Caruso launched
this program at its corporate offices in Los
Angeles with more than 200 employees and
has received positive feedback.
“We are doing things like this to make the
employees’ work life more productive,” said
Julie Jauregui, senior general manager of the
Americana. “We’re really excited about this
marriage with CBRE. The full concierge staff
will be located at the base level and the
(employees) will be able to request these
services via an app. It’s something that really
is unprecedented in the office space.”
Real Estate: Mall Owner Mounts Temple Project
OCTOBER 19, 2015 SAN FERNANDO VALLEY BUSINESS JOURNAL 43
Continued from page 1
Upward Mobility: Caruso Affiliated’s Evan Krenzien and Julie Jauregui in front of the former Masonic Temple in Glendale.
PHOTOS BY THOMAS WASPER
Vertical: Artist’s conception of final project.
Rehab: Top, a web of scaffolding fills the interior
of the temple project’s penthouse floors. Above,
rendering of the creative office space with retro
architectural beams after the remodel.
Printed and distributed by PressReader
C O P Y R I G H T A N D P R O T E C T E D B Y A P P L I C A B L E L AW
PressReader.com +1 604 278 4604• O R I G I N A L C O P Y • O R I G I N A L C O P Y • O R I G I N A L C O P Y • O R I G I N A L C O P Y • O R I G I N A L C O P Y • O R I G I N A L C O P Y •

More Related Content

Similar to Caruso_Temple,StreetRetail_101915

CURATING A NEIGHBORHOOD - Chain Store Age April 2015
CURATING A NEIGHBORHOOD - Chain Store Age April 2015CURATING A NEIGHBORHOOD - Chain Store Age April 2015
CURATING A NEIGHBORHOOD - Chain Store Age April 2015Jessica Mandelbaum
 
Why RE/MAX global recruiting
Why RE/MAX global recruitingWhy RE/MAX global recruiting
Why RE/MAX global recruitingRE/MAX PRO
 
BoyarMiller Breakfast Forum: The Houston Commercial Real Estate Markets – Wha...
BoyarMiller Breakfast Forum: The Houston Commercial Real Estate Markets – Wha...BoyarMiller Breakfast Forum: The Houston Commercial Real Estate Markets – Wha...
BoyarMiller Breakfast Forum: The Houston Commercial Real Estate Markets – Wha...BoyarMiller
 
Real Estate Update 100515
Real Estate Update  100515Real Estate Update  100515
Real Estate Update 100515Jeffrey Leon
 
LA Business Journal Write Up
LA Business Journal Write UpLA Business Journal Write Up
LA Business Journal Write UpJoe Clarke
 
Globe St - New Co-Working Firm Enters DC
Globe St - New Co-Working Firm Enters DCGlobe St - New Co-Working Firm Enters DC
Globe St - New Co-Working Firm Enters DCTed Skirbunt
 
Net Lease Staples Property For Sale
Net Lease Staples Property For SaleNet Lease Staples Property For Sale
Net Lease Staples Property For SaleThe Boulder Group
 
Real Living Lifestyles Listing Presentation
Real Living Lifestyles Listing Presentation Real Living Lifestyles Listing Presentation
Real Living Lifestyles Listing Presentation rllifestyles
 
Parking+Charrette+Case+Study
Parking+Charrette+Case+StudyParking+Charrette+Case+Study
Parking+Charrette+Case+StudyDella Copp
 
University of Missouri HEEF Real Estate Proposal
University of Missouri HEEF Real Estate ProposalUniversity of Missouri HEEF Real Estate Proposal
University of Missouri HEEF Real Estate ProposalJoshua Vaslie
 
Top 10 Advantages for Lake Lanier Real Estate Sellers Using Berkshire Hathawa...
Top 10 Advantages for Lake Lanier Real Estate Sellers Using Berkshire Hathawa...Top 10 Advantages for Lake Lanier Real Estate Sellers Using Berkshire Hathawa...
Top 10 Advantages for Lake Lanier Real Estate Sellers Using Berkshire Hathawa...Arthur Prescott
 
Retailers return to the city -- USA Today
Retailers return to the city -- USA TodayRetailers return to the city -- USA Today
Retailers return to the city -- USA TodayA.G. King
 
Coldwell Banker Real Estate
Coldwell Banker Real EstateColdwell Banker Real Estate
Coldwell Banker Real EstateFRANKLIN KNOTTS
 
Riverwalk Marketing Plan
Riverwalk Marketing PlanRiverwalk Marketing Plan
Riverwalk Marketing Plancyph4legend
 

Similar to Caruso_Temple,StreetRetail_101915 (20)

CURATING A NEIGHBORHOOD - Chain Store Age April 2015
CURATING A NEIGHBORHOOD - Chain Store Age April 2015CURATING A NEIGHBORHOOD - Chain Store Age April 2015
CURATING A NEIGHBORHOOD - Chain Store Age April 2015
 
Why RE/MAX global recruiting
Why RE/MAX global recruitingWhy RE/MAX global recruiting
Why RE/MAX global recruiting
 
BoyarMiller Breakfast Forum: The Houston Commercial Real Estate Markets – Wha...
BoyarMiller Breakfast Forum: The Houston Commercial Real Estate Markets – Wha...BoyarMiller Breakfast Forum: The Houston Commercial Real Estate Markets – Wha...
BoyarMiller Breakfast Forum: The Houston Commercial Real Estate Markets – Wha...
 
Real Estate Update 100515
Real Estate Update  100515Real Estate Update  100515
Real Estate Update 100515
 
LA Business Journal Write Up
LA Business Journal Write UpLA Business Journal Write Up
LA Business Journal Write Up
 
Cherokee_FFS_MERGED_012516
Cherokee_FFS_MERGED_012516Cherokee_FFS_MERGED_012516
Cherokee_FFS_MERGED_012516
 
Magazine Article 2015
Magazine Article 2015Magazine Article 2015
Magazine Article 2015
 
Globe St - New Co-Working Firm Enters DC
Globe St - New Co-Working Firm Enters DCGlobe St - New Co-Working Firm Enters DC
Globe St - New Co-Working Firm Enters DC
 
Corridor_11-12-15
Corridor_11-12-15Corridor_11-12-15
Corridor_11-12-15
 
Net Lease Staples Property For Sale
Net Lease Staples Property For SaleNet Lease Staples Property For Sale
Net Lease Staples Property For Sale
 
Real Living Lifestyles Listing Presentation
Real Living Lifestyles Listing Presentation Real Living Lifestyles Listing Presentation
Real Living Lifestyles Listing Presentation
 
Inland Empire Industrial Keeps on Ticking
Inland Empire Industrial Keeps on TickingInland Empire Industrial Keeps on Ticking
Inland Empire Industrial Keeps on Ticking
 
Parking+Charrette+Case+Study
Parking+Charrette+Case+StudyParking+Charrette+Case+Study
Parking+Charrette+Case+Study
 
University of Missouri HEEF Real Estate Proposal
University of Missouri HEEF Real Estate ProposalUniversity of Missouri HEEF Real Estate Proposal
University of Missouri HEEF Real Estate Proposal
 
Top 10 Advantages for Lake Lanier Real Estate Sellers Using Berkshire Hathawa...
Top 10 Advantages for Lake Lanier Real Estate Sellers Using Berkshire Hathawa...Top 10 Advantages for Lake Lanier Real Estate Sellers Using Berkshire Hathawa...
Top 10 Advantages for Lake Lanier Real Estate Sellers Using Berkshire Hathawa...
 
Retailers return to the city -- USA Today
Retailers return to the city -- USA TodayRetailers return to the city -- USA Today
Retailers return to the city -- USA Today
 
Coldwell Banker Real Estate
Coldwell Banker Real EstateColdwell Banker Real Estate
Coldwell Banker Real Estate
 
Riverwalk Marketing Plan
Riverwalk Marketing PlanRiverwalk Marketing Plan
Riverwalk Marketing Plan
 
Team project for Flixiago
Team project for FlixiagoTeam project for Flixiago
Team project for Flixiago
 
theoutfieldfinal
theoutfieldfinaltheoutfieldfinal
theoutfieldfinal
 

Caruso_Temple,StreetRetail_101915

  • 1. Top Ranked Bank in California* Equal Housing Lender | Member FDIC 0815 *Bank Director Magazine, 2014. Among Banks with $5 Billion to $50 Billion in Assets. CVB Financial Corp. is the holding company for Citizens Business Bank. Banking | Lending | Investing** ** www.cbbank.com By STEPHANIE HENKEL Staff Reporter DTS Inc., an audio technology developer in Calabasas that typically licenses its products for commercial and home theater systems, now wants to expand its share of the car radio and mobile device markets. Earlier this month, the company completed its acquisition of iBiquity Digital Corp., the sole developer and licenser of HD Radio tech- nology. DTS paid $172 million using a com- bination of debt and cash. HD Radio, a trademarked term, is the only technology approved by the Federal Communications Commission to upgrade from analog AM and FM broadcasting to digital. All By STEPHANIE HENKEL Staff Reporter Hospitals face a conundrum with homeless patients. By law, a hospital must treat emergency situations, regardless of a person’s ability to pay. But what happens once the homeless person is out of immediate danger? Putting the person back on the street, a practice known as “patient dumping,” has prompted Los Angeles CityAttorney Mike Feuer to file multiple law- suits in the last two years against San Fernando Valley hospitals, including Glendale Adventist Medical Center and Pacifica Hospital of the Valley. Enter Hope of the Valley Rescue Mission. The non- profit is building a Recuperative Care Center in Mission Hills, a homeless shelter that will specialize in recovery care for the homeless after discharge from hospitals. “It’s for people who don’t qualify to go into a stan- dard shelter because of their condition,” said Ken Craft, chief executive at Hope of the Valley. “Here, we are staffed with medical personnel who can care for them and nurse them back to health before we get them another level of housing.” HQBooked By Educator EDUCATION: Operator of charter schools relocates in Lancaster. NONPROFIT: Mission’s center hopes to curb dumping of patients on streets. By MARK R. MADLER Staff Reporter One of the largest vacant buildings in Lancaster will be the new headquarters for a charter school operator that wants to expand through work-train- ing programs for high schoolers. Learn4Lifewillmoveintothetwo-storybuild- ing at 177 Holston Drive early next year, relocating from three separate offices on 10th StreetWest that the nonprofit consortium now uses. But the new location, a former mortgage lending call center, will be more than just offices. It will also function as a school with ample space available for work-related educational programs, Audio Firm On the Move TECHNOLOGY: DTS looks to car, mobile markets with pickup. By CHAMPAIGN WILLIAMS Staff Reporter R ETAIL developer Caruso Affiliated plans to grow its presence in Glendale by expanding across the street from its Americana at Brand mall. Earlier this year, the firm announced the pur- chase of an 18,000-square-foot lot at the northeast corner of Brand Boulevard and Colorado Street. The acquisition, from homebuilder Frank De Pietro & Sons, included the historic Masonic Temple and two adjacent buildings at 232-38 Brand. The plan is to revamp the multilevel temple into a creative office building and to erect a one-story retail center on the vacant land next door. Construction has started on the temple project, which will open in January as an office for L.A.- based real estate brokerage CBRE Group Inc. Evan Krenzien, vice president of development at Caruso, which is headquartered in L.A.’s Fairfax District, estimated that construction on the retail por- tion of the development will take about six months. Please see TECHNOLOGY page 44Please see REAL ESTATE page 43 Please see NONPROFIT page 44 Mall developer grows in Glendale with temple project Please see EDUCATION page 45 Homeless to GetPlace to Recover Foot Traffic: Caruso Affiliated will open a new retail property across the street from its established Americana at Brand mall. BUYING IN PHOTOBYTHOMASWASPER NOHO RENEWAL: Hotel, apartment and retail builders are scrambling for land near the NoHo Arts District. The big prize: 15.6 acres around the Metro train and bus stations that are still up for grabs. BEGINNING ON PAGE 15 SPECIAL REPORT REAL ESTATE QUARTERLY Up Front Roma Costume has skimpy Halloween garb in the bag. PAGE 3 Why homebuilder Ryland’s employees in Valley got hammered. PAGE 5 How North Hollywood’s turnaround could be replicated elsewhere in the Valley. PAGE 48 Comment The List The Valley’s financial institutions ranked. Can you guess No. 1? PAGE 8 News & Analysis Volume 20, Number 21 October 19 - November 1, 2015 • $4.00T H E C O M M U N I T Y O F B U S I N E S STM LOS ANGELES • GLENDALE • SANTA CLARITA • BURBANK • CONEJO VALLEY • SIMI VALLEY • SAN FERNANDO • CALABASAS • AGOURA HILLS • ANTELOPE VALLEY Printed and distributed by PressReader C O P Y R I G H T A N D P R O T E C T E D B Y A P P L I C A B L E L AW PressReader.com +1 604 278 4604• O R I G I N A L C O P Y • O R I G I N A L C O P Y • O R I G I N A L C O P Y • O R I G I N A L C O P Y • O R I G I N A L C O P Y • O R I G I N A L C O P Y •
  • 2. “We hope to break ground by the end of the year and to open by summer of 2016,” he said. “This is a lot that has been undeveloped for a long time. We want to enhance the street-front offering and to continue the same pattern of street-front retail that you see head- ing north on Brand.” The 9,750-square-foot retail building will house five tenants across the street from Americana at Brand, Caruso’s upscale shop- ping and lifestyle center. The project follows a familiar pattern of expansion for the developer. “It is common to want to expand around successful projects (and) Glendale is a very powerful market,” said Nick Egelanian, president of retail real estate consulting serv- ice SiteWorks in Annapolis, Md. “All devel- opers want successful proprieties, and Caruso is known for building strip centers. Its early centers in Westlake Village and Calabasas are considered some of the best specialty retail in the country.” ‘Interest begets interest’ Billionaire Rick Caruso has pioneered the retail and residential experience in Southern California through his company, one of the largest privately held retail developers in the country. Caruso Affiliated owns more than a half-dozen retail centers in the greater San Fernando Valley, including the Commons at Calabasas, the Encino Marketplace and the Promenade at Westlake. Its Americana at Brand opened in 2008 across from General Growth Properties’ Glendale Galleria mall. Caruso leveraged the success of Americana at Brand to launch into residential development with Excelsior, an adjacent condo project. Rick Caruso has a history of enlarging his footprint in Glendale. In 2011, he purchased the Golden Key Hotel for $16 million and another property for $4 million after the city considered taking them by eminent domain. The land was turned into a retail space for a Nordstrom Inc. store, which vacated the competing Galleria mall. With Caruso Affiliated’s latest expansion, the city approved and streamlined the applica- tion for the one-story retail building in accor- dance with its Glendale Downtown Specific Plan, a set of standards for the revitalization of the area, according to city Public Information Officer Tom Lorenz. Glendale has been working to revitalize its downtown, to increase foot traffic and boost business and residential density. Philip Lanzafame, director of community develop- ment for the city, said Caruso’s plans for the Masonic Temple and the additional store- fronts will further the city’s appeal. “Interest begets interest and vibrancy begets vibrancy,” Lanzafame said. “You really have a whole half-block that is now being developed, and what was fairly underutilized is now once again productive. That develop- ment is good on many different levels – from pedestrian interest to major employers to new producing property. Those are all positive.” The 9,750-square-foot retail building will have spaces that will vary in size depending on the need of the tenant. Krenzien said ten- ants will likely include a mix of local retailers as well as well-known names. The group also will likely include a barbershop and a coffee shop, he added. “We’re targeting a pool of unique street- front retailers that you may not see every- where,” he said. “I think we’ll see that it’ll work really well with the Americana and existing street-front retail.” Bill Boyd, senior managing partner of commercial real estate brokerage Charles Dunn Co. Inc.’s Tri-Cities office, said that is a wise approach. “It sort of works itself out that the kind of tenants that want to be in a mall aren’t the kind of tenants that want to be on the street anyway,” he said. Boyd said typical asking rents for street retail in the area are between $3 and $3.50 a square foot on a net basis, but that these loca- tions might be a little higher. “Because of the costs involved, rents may have to be in excess of $4,” he said, referring to expenses associated with purchasing the land and developing the site. Still, SiteWork’s Egelanian said the develop- er might find it challenging to get shoppers to go from the Americana to the added storefronts. “The challenge would be connecting the project in some way and getting shoppers to go from theAmericana project to this adjacent project,” he said. “I’m sure they’re working hard on creating a successful flow for customers.” Historic value While the retail building will be new con- struction, the temple project involves a regis- tered historic building. The Masonic Temple was designed by architect Arthur Lindley and erected in the late 1920s. It housed a number of Masonic organizations, but during the past several decades has remained mostly vacant, except for occupancy by small theater company A Noise Within that leased part of the space in 1992 before relocating to Pasadena in 2011. The creative-office rehab is expected to be completed in January, with CBRE taking the majority of the space. The com- mercial real estate services firm will relocate from its office in Universal Studio and occupy four floors, according to Liz Jaeger, senior vice president of public relations at Caruso. The conversion to creative office requires a commitment to restore the building to its former look, a condition of the purchase of the property. “Essentially, the whole façade is being rehabilitated to what it once looked like,” Caruso’s Krenzien said. “It has fallen into kind of a little bit of disrepair over the years, so we’re restoring all of the windows, replacing glass where it is needed, repairing and repaint- ing frames of the windows, and putting back some of the grillwork that was lost.” CBRE will take the fifth through eighth floors of the temple; the first floor will include space for a restaurant. That said, there are concerns over parking for building employees and patrons who will frequent the additional retail locations along Brand. Caruso filed a parking exception with the city in September because its pro- posed retail project will not meet the min- imum parking requirements. As required by the downtown specific plan, three parking spaces should accompany every 1,000 square feet of floor area. According to those standards, the new building should have 43 on-site parking spaces, instead it will have nine. Caruso’s appli- cation for exception was approved. “There has got to be a plan that addresses those parking issues, that retail has great traffic and great visibility,” Boyd said. “What I think is interesting about what Rick is doing is that no one can point to anything Rick hasn’t done well yet. You have a mar- ket that knows what he does will be a quali- ty effort – but we just can’t figure out how it’s going to be parked.” In other news, Caruso Affiliated also plans to implement its corporate concierge service at the former temple building. The program offers around-the-clock personal assistance to employees with services including grocery shopping, car washes, refueling as well as dry cleaning and tailor- ing delivery and pickup. Caruso launched this program at its corporate offices in Los Angeles with more than 200 employees and has received positive feedback. “We are doing things like this to make the employees’ work life more productive,” said Julie Jauregui, senior general manager of the Americana. “We’re really excited about this marriage with CBRE. The full concierge staff will be located at the base level and the (employees) will be able to request these services via an app. It’s something that really is unprecedented in the office space.” Real Estate: Mall Owner Mounts Temple Project OCTOBER 19, 2015 SAN FERNANDO VALLEY BUSINESS JOURNAL 43 Continued from page 1 Upward Mobility: Caruso Affiliated’s Evan Krenzien and Julie Jauregui in front of the former Masonic Temple in Glendale. PHOTOS BY THOMAS WASPER Vertical: Artist’s conception of final project. Rehab: Top, a web of scaffolding fills the interior of the temple project’s penthouse floors. Above, rendering of the creative office space with retro architectural beams after the remodel. Printed and distributed by PressReader C O P Y R I G H T A N D P R O T E C T E D B Y A P P L I C A B L E L AW PressReader.com +1 604 278 4604• O R I G I N A L C O P Y • O R I G I N A L C O P Y • O R I G I N A L C O P Y • O R I G I N A L C O P Y • O R I G I N A L C O P Y • O R I G I N A L C O P Y •