This document describes a 4-month entrepreneurship program for young graduates called Option Societal Entrepreneurship. The program is run through ESCP Europe in Madrid and teaches students to create their own jobs through hands-on projects. It discusses how 27 students from various backgrounds completed the 2014 program, developing startups and solving social issues. The document encourages interested candidates to apply for the 2015 session.

3. YOUTH UNEMPLOYMENT
Our solution
OPTION SOCIETAL ENTREPRENEURSHIP
4 months to unleash your inner entrepreneur
THEY MADE IT
How 27 changemakers created their jobs &
changed their lives in 4 months
INTERESTED ?
Apply to the Option Societal Entrepreneurship
What you’re about to
READ

6. WE HAVE A
solution

7. hunting
STOP
FOR A JOB

8. CREATE
your own job

9. HOW
?

10. JANUARY> MAY 2015
Specialization
ESCP Europe @Madrid campus
Information & Registration
optione.chaireeee.eu/madrid

11. A full-time
specializationby

12. A school dedicated to
entrepreneurshippart of
ONE OF THE TOP
BUSINESS SCHOOLS
in the world
Hi ! I’m Jean-
Baptiste Say
One of the founders
of ESCP Europe !

13. TRAIN TO ENTREPRENEURSHIP
TRAIN through ENTREPRENEURSHIP
Key take aways
Way of thinking & acting, question the statu quo, take
risks, learn from failures, be subversive, co-constructive
Design Thinking, Effectuation, Lean Startup, Pitching
Business Modeling, Business Plan, Community building,
Small business marketing, Finance
More than 200 meetings with entrepreneurs, investors,
VC, partners, potential clients.
MINDSET
METHODOLY
TOOLBOX
INTERACTIONS

14. 150 CLASS HOURS

15. 600 PROJECT HOURS

16. 150 HOURS IN
CLASS
= 20%OF YOUR TIME AND ENERGY
5 PROJECTS
= 80%OF YOUR TIME AND ENERGY
TIME & ENERGY REPARTITION

17. WHEN
?

18. JANUARY 2015
MAY 2015
to

19. FOR
WHOM
?

20. CREATEOpen to
YOUNG GRADUATES
BUSINESS
DESIGN
ENGINEERING
ART
HUMANITIES
…

21. LIKE
THESE
GUYS

22. WHO CAME TO MADRID
IN JANUARY 2014
The 27
CHANGEMAKERS

23. Once upon a time
27 CHANGEMAKERS CAME TO MADRID
from

24. They all had
DIFFERENT BACKGROUNDS
BUSINESS
DESIGN
ENGINEERING
BEAUX-ARTS
HUMANITIES
LAW
…

25. They had been
SELECTED
for their
CRAZY ENTHUSIASM
OPEN-MIND
ADVENTUROUS SPIRIT
PASSION FOR PEOPLE
GENEROSITY OF EFFORT
INTELLECTUAL CURIOSITY
DESIRE TO MAKE THE WORLD
A BETTER PLACE
…

26. CREATED
their jobs
They
SANDRA
January 2014
Freelance Designer
Now Co-founder of H+

27. MET
New Business Partners
They
SANDRA | MAYLIS | BALIGHA
January 2014 Total strangers
Now Co-founders of H+

28. AN ENTREPRENEUR
MINDSET
They developped

29. They met
FRIENDS
for life

30. THEIR LIVES
CHANGED
After the option I decided to give a twist
to my professional career as a
consultant for the Public Sector.
I am now developing an expertise about
public policies in favor of entrepreneurs
& start-ups, while launching in parallel
my own project.
BALIGHA
January 2014 Consultant for the public sector
Now Consultant for startups & Co-Founder of H+
’’
‘‘

31. THEY
HAVE
THEIR
OWN
REASONS

32. To turn my crazy ideas into real
entrepreneurial projects
MARTIN
January 2014 Industrial Designer
Now Co-Founder of WE ARE DATA
’’
‘‘

33. To learn by doing
& go beyond my limits
MAYLIS
January 2014 ESCP Europe student
Now Co-Founder of H+ &
Business Development at Nonabox
’’
‘‘

34. THIS IS
WHAT
THEY’VE
DONE

35. 1
THEY BECAME
ARTISTS

36. Artwork creation
PEDAGOGICAL GUIDELINESPick a societal issue
among 6 proposed
(Food, Cities, Art..)
Be challenged by an
intellectual & an artist
Construct in extreme
conditions an artwork to
express your reflexion
Present your artwork
in an Exhibition
Develop in teams
a conceptual reflexion
about the theme
Debate with the 100
Exhibition visitors

37. Glimpse
OF THE ARTWORKS

38. WORLD FOOD
PROPAGANDA CAMPAIGN

39. WE ARE CITIES

40. OPPORTUNE TIMING

41. LET THERE BE LIGHT

42. EUROPE.
A STORY OF SUCCESS.

43. iROB’ART

44.
2
THEY ORGANIZED AN
EVENT WITH
SOCIAL IMPACT

45. Create a community
Develop strategic partnerships
with local actors
Have a social impact on
the community
Develop a sustainable
business model
Frame a solution
to a societal issue
Sustain your community
Event Creation
PEDAGOGICAL
GUIDELINES

46. Glimpse
OF THE EVENTS

48. TEDx ESCPMadrid
100 guests
@Espacio Bertelsmann
Visit Website

49. FOODIN’OVACION
Discover gastronomic innovations
in Madrid
Disco Salad & Market
100 guests
@Dgustar Cooking School

50. Find collaborative solutions
to the issue of Ghost Cities
Roundtable
50 guests
@Madrid International Lab
Visit website
WE ARE CITIES

51. Raise awareness on clothe waste
Fashion show with recycled material
Sewing workshop & Flea Market
150 guests
@Mercado de la Ribera
Visit website
REPA ROPA

52. 3
THEY RESOLVED
THE CHALLENGES
OF A STARTUP

53. In teams, analyze deeply
the challenge
Choose a startup
with a specific challenge
Prototype out of the box
solutions
Present your conclusions
to a final Jury
Discover the challenges
of 7 Spanish startups
Startup Consulting
PEDAGOGICAL
GUIDELINES

54. Marketing strategy
to launch in France
Go-2-Market strategy
to the USA
Internationalization
market study
Feasibility study
to launch a new product
Blue Ocean strategy
to launch a new product
Strategic plan
to mix entrepreneurs’
generations
Blue Ocean strategy
to launch a new product
STARTUP CHALLENGES

55. 4
THEY (REALLY) WENT
TO VIETNAM

56. Vietnam Immersion
PEDAGOGICAL GUIDELINESFly to Ho Chi Minh
for one week
Interact with
Vietnamese students
Meet public institutionsMeet entrepreneurs
RESOLVE THE CHALLENGES
of a Vietnamese company
of a Vietnamese NGO
Explore the Treasures of
Vietnam

57. CLICK ON THE IMAGE TO WATCH THE VIDEO!

58. 4
THEY CREATED
THEIR OWN
INNOVATIVE STARTUP

59. Prototype an out of the box
solution
Analyze deeply the societal
issue you want to solve
Build-Mesure-Learn
In Lean Startup style
Be coached
by teachers & mentors
Create a social startup in 48h
with Spanish people
Pitch your startup
to a Final Jury
Startup Creation
PEDAGOGICAL
GUIDELINES

60. CLICK ON THE IMAGE TO WATCH THE VIDEO!

61. ENJOY SAIGON NIGHTLIFE
FINAL JURY

62. WHAT
ARE
YOU
WAITING
FOR

63. Apply
TO JOIN THE 2015 PROMO
CV
In English
Cover letter
A real sincere one
Flash idea
Telling us who you are, what you want to
do. Any format is acceptable (video, photo,
song, drawing…).
candidature.chaireeee.eu/madridUpload on:

64. Ask us
YOUR QUESTIONS & DOUBTS
+ 34 622 890 006
Caroline Ladousse | Coordinator Chair of Entrepreneurship
ESCP Europe in Madrid
cladousse@escpeurope.eu
Drinks
In Paris & Madrid starting September

66. Click here to be in
contact with us!
http://urlz.fr/v2m
Yes you can
click on it!

67. Creative Commons attributions (source: Flickr)
Slide 1: Popicinio
Slide 3: Pepe Pont
Slide 7: Rock at Hard Eight
Slide 8: Snowm
Slide 23: Stanfords Travel
Slide 40: Gary 9600
Slide 49: Free Parking
Slide 57: Instereo007
Slide 63: Brizzle Born and Bred
Slide 66: X-Ray Delta One
For any request write to:
cladousse@escpeurope.eu
Thanks and credits