Pierre Bourdieu presented "On Television" theory. Pierre Felix Bourdieu was a French sociologist, anthropologist, philosopher, and public intellectual. Born: August 1, 1930. Died: January 23, 2002.

1. "ON TELEVISION"
PIERRE BOURDIEU
PRESENTED BY:
MUHAMMAD ADIL LATIF
(359-FSS/MSMC/F-17)
INTERNATIONAL ISLAMIC UNIVERSITY, ISLAMABAD.

2. PIERRE BOURDIEU
• PIERRE FELIX BOURDIEU WAS A FRENCH SOCIOLOGIST, ANTHROPOLOGIST,
PHILOSOPHER, AND PUBLIC INTELLECTUAL.
• BORN: AUGUST 1, 1930
• DIED: JANUARY 23, 2002,

3. PIERRE BOURDIEU WORK
• ARGUES THAT BOTH CULTURAL AND MATERIAL FACTORS INFLUENCE
ACHIEVEMENT AND ARE NOT SEPARATE BUT INTERRELATED.
• BOURDIEU ALSO TALKS ABOUT 'EDUCATIONAL CAPITAL' AND 'CULTURAL
CAPITAL'. HE ARGUES THAT THE MIDDLE CLASS POSSESS MORE OF ALL THREE
TYPES OF CAPITAL.

4. CULTURE PRODUCTION
• HE EXAMINES THE INDIVIDUALS AND INSTITUTIONS INVOLVED IN MAKING
CULTURAL PRODUCTS WHAT THEY ARE: NOT ONLY THE WRITERS AND ARTISTS,
BUT ALSO THE PUBLISHERS, CRITICS, DEALERS, GALLERIES, AND ACADEMIES.
HE ANALYZES THE STRUCTURE OF THE CULTURAL FIELD ITSELF AS WELL AS
ITS POSITION WITHIN THE BROADER SOCIAL STRUCTURES OF POWER.

5. FIELD OF CULTURE PRODUCTION
• BOURDIEU EXAMINES THE INDIVIDUALS AND INSTITUTIONS INVOLVED IN
MAKING CULTURAL PRODUCTS WHAT THEY ARE: NOT ONLY THE WRITERS AND
ARTISTS, BUT ALSO THE PUBLISHERS, CRITICS, DEALERS, GALLERIES, AND
ACADEMIES.

6. ON TELEVISION
ORIGINALLY PUBLISHED: 1996
IT WAS FIRST PUBLISHED IN FRANCE, BY POLITY
PRESS.
TRANS. PRISCILLA PARKHURST FERGUSON. NEW
YORK: THE NEW PRESS, 1998.

7. SHORT INTO: "ON TELEVISION"
• BOURDIEU ILLUMINATES THE FLAWS WITHIN CONTEMPORARY TV AND MEDIA
JOURNALISTIC SOURCES, FOCUSING ON HOW THE NEWS THE PUBLIC
RECEIVES IS MANIPULATED BY POLITICAL, INDUSTRY AND INDIVIDUAL
AGENDAS. SHEDDING LIGHT ON PROCESSES, BOTH VISIBLE AND INVISIBLE,
THAT SHAPE WHAT GETS REPORTED AND HOW IT IS REPORTED, HE TAKES A
STAND AGAINST MODERN TV REPORTING.

8. IMPORTANCE OF TELEVISION
• TELEVISION'S POWER OF DIFFUSION HAS EFFECTED MASS CIRCULATION OF
PRESS.
• IT IS PERFECTLY ADAPTED TO THE MENTAL STRUCTURES OF IT AUDIENCE,
TELEVISION'S MORALIZING.
• NEWS ANCHORS, TALK SHOW HOSTS AND SPORTS ANNOUNCERS HAVE
TURNED INTO SPIRITUAL GUIDES, REPRESENTATIVES OF MIDDLE CLASS
MORALITY.

9. JOURNALISM TO PUBLIC VISIBILITY.
• ACCORDING TO BOURDIU THERE ARE TWO STRUCTURES OF JOURNALISM ON
THE BASE OF PUBLIC VISIBILITY FOR CULTURE PRODUCTION.
• VISIBLE.
• INVISIBLE.

10. VISIBLE STRUCTURE OF JOURNALISM
• JOURNALISTS HAVE DE FACTO MONOPOLY ON THE LARGE SCALE
INFORMATIONAL INSTRUMENTS OF PRODUCTION AND DIFFUSION OF
INFORMATION.
• THEY OCCUPY AN INFERIOR AND DOMINATED POSITION IN FIELD OF CULTURE
PRODUCTION.
• BY EXERCISING THIS PARTICULAR DOMINATION, THEY CONTROL THE MEANS
OF PUBLIC EXPRESSION.
• THEY ARE ABLE TO USE THIS POWER OF CONSECRATION TO THEIR OWN
BENEFIT.

11. INVISIBLE STRUCTURE OF JOURNALISM
• THERE IS POWER RELATION BETWEEN DIFFERENT NEWS MEDIA.
• COMPETITORS WITHIN FIELD OFTEN HAVE POLEMICAL IMAGES OF ONE
ANOTHER.
• THEY PRODUCE STEREOTYPES ABOUT ONE ANOTHER AND INSULTS AS WELL.
• INCREASING SPACE GIVEN TO TV LISTENING IN NEWSPAPER.

12. THE ISSUES UP FOR DISCUSSION, THE
SUBJECTS OF THE EDITORIAL, IMPORTANT
PROBLEMS TO BE COVERED THAT
TELEVISION MORE AND MORE DETAINS.
AMERICANS CALL IT AGENDA.

13. JOURNALISM AFTER TV
• THE GREAT STORE SET BY JOURNALISTS IN HAVING THEIR STORIES PICKED
UP BY TELEVISION.
• ANY JOURNALIST WHO WANTS POWER OR INFLUENCE HAS TO HAVE A TV
PROGRAM.
• IT IS EVEN POSSIBLE FOR TELEVISION JOURNALISTS TO GET IMPORTANT
POSITION IN PRINTED PRESS.

14. EFFECTS OF TV ON PRESS JOURNALISM.
• ANDRE GIDE USED TO SAY THAT WORTHY SENTIMENTS
MAKE BAD LITERATURE. BUT WORTHY SENTIMENTS
CERTAINLY MAKE FOR GOOD AUDIENCE RATINGS.

15. PROBLEMS IN JOURNALISM CAUSE OF TV
• THERE ARE CHOICES FOR PRINTED MEDIA:
• SHOULD PRINTED PRESS GO IN THE DIRECTION OF THE DOMINANT MODEL,
WHICH MEANS PUBLISHING NEWSPAPER THAT RESEMBLE TV NEWS, OR
SHOULD IT EMPHASIZE IT'S DIFFERENCE?
• TV JOURNALISTS HAVE "AUDIENCE RATINGS MINDSET", SO THEY DON'T
REALLY ON CHOOSE.

16. JOURNALISM AS FIELD OF CULTURE
PRODUCTION
• JOURNALISTIC FIELD WHICH IS MORE AND MORE DOMINATED BY THE MARKET
MODEL, IMPOSES IT'S PRESSURES MORE AND MORE ON OTHER FIELDS.
• THROUGH PRESSURE FROM AUDIENCE RATINGS, ECONOMIC FORCES WEIGH
ON TELEVISION, AND THROUGH ITS EFFECT ON JOURNALISM, TELEVISION
WEIGHS ON NEWSPAPERS AND MAGAZINES.

17. CON...
• THERE IS COMPETITION BETWEEN NEWS MEDIA ALLICES THAT ARE MOST
PERNICIOUS, SUCH AS THE RACE FOR SCOOP.
• THIS MEANS NEWS WHICH PROVE DANGEROUS TO THOSE INVOLVED CAN BE
BROADCAST SIMPLY TO BEAT OUT COMPETITOR WITH NO THOUGHT GIVEN TO
DANGER.

18. CRITICISM
• WHERE ARE POSITIVE AND NEGATIVE SANCTIONS FOR JOURNALIST?
• THE JOURNALISTIC FIELD HAS NO EQUIVALENT OF SORT OF IMMANENT
JUSTICE IN SCIENTIFIC WORLD THAT CENSURES THOSE INDIVIDUALS WHO
BREAK CERTAIN RULES AND REWARDS THOSE WHO ABIDE BY THEM.
• THE AUDIENCE RATING SYSTEM CAN AND SHOULD BE CONTESTED IN THE
NAME OF DEMOCRACY.

19. REFERENCES
• HTTPS://WWW.GOOGLE.COM/SEARCH?SOURCE=HP&EI=8XRUWP3PIIAFSAH9R6-
AAQ&Q=PIERRE+BOURDIEU&OQ=PIERRE+BOURDIEU&GS_L=PSY-
AB.3...1280.1280.0.2310.0.0.0.0.0.0.0.0..0.0....0...1.1.64.PSY-
AB..0.0.0....0.EHAVKFGOOPE
• HTTPS://WWW.AMAZON.COM/GP/PRODUCT/1565845129/?TAG=HUBPAGES-VIG-
20
• HTTPS://BOOKS.GOOGLE.COM.PK/BOOKS/ABOUT/ON_TELEVISION.HTML?ID=6IT
ECAAACAAJ&REDIR_ESC=Y
• HTTPS://SOAPBOXIE.COM/MISC/ON-TELEVISION
• HTTPS://WWW.SLIDESHARE.NET/FARZANA0596/PIERRE-BOURDIEU-1984