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1. CONSUMERS
having
a blastTHIS INDEPENDENCE DAY
The 4th of July is finally here! And this year,
over 164M Americans will celebrate our
239 years of independence – a firecracker
of opportunity for retailers. Check out where
Americans are spending and what’s
trending this patriotic season:
Sources: National Retail Federation, WalletHub, Experian, Forbes, AAA, Fox News, Market Research
156M
will attend
a BBQ
103M
will watch a
fireworks display
33M
will take a
weekend trip
5% will be for festive dress
and food — mostly dessert
5% of related online searches
will be for events
3% of related searches will
be for patriotic crafts
AMERICANS APPRECIATE
FREEDOM...
...AND KNOW HOW TO
party
Discovering campsites
Researching American history
Finding grill recipes
BECAUSE CONSUMERS ARE
SEARCHING ONLINE
AND THEY LOVE
USING APPS FOR:
$6.7B
will be spent on the 36M BBQs
expected to take place
$80.6B
will be spent
on beer
THEY’RE ALSO GRILLING UP
good times...
440M
will be spent on hamburgers,
hot dogs, and buns
203M
will be spent
on condiments
...WHILE RETAILERS JOIN IN ON THE CELEBRATIONS
70% will send promotional emails
within one week of July 4th
More money will be spent on watermelon
(167.5M)
than on chips and dip (152.3M)