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Networking
Strategies
Cayo Betancourt - Linkejuntas Bogota - 26th July 2018
Networking is defined as goal-directed
behavior which occurs both inside and
outside of an organization, focussed on
creating, cultivating, and utilizing
interpersonal relationships. .
Carter et al (2014)
Networking
● Networking is the most effective tool to become visible and to grow your business.
● This process is not isolated, requires continuous assessment and strategy to keep
on track the reachability plan.
● The connection path is infinite, keep in mind that you cannot maintain full
connectivity with your peers all the time, don't forget them.
The Networking Cycle
1
SEED
Interact with peers, assist in connecting
groups
2
GROW
Quality better than quantity
3
CONNECT
Allow others to reach your contacts,
connect groups and people.
4
NURTURE
Keep in touch, become the noticeable and
not sporadic contact.
Networking Objective
A mutual and balanced process to
generate a value between the pairs.
Understanding
the Social
Interaction
Social Networks
in Numbers
2.1 B
Personal - Professional
1.9 B
Professional - Broadcasting
294 M
Professional
Social Networks
Networking is required, and Social networks boost
interaction.
Client Implications:
Face to face interaction is necessary, recommended in the
beginning and followed up regularly. QUICK TIP
Meet your peers, take
a minute to drink a cup
of coffee
Give Value
Emotions, business, and expectations drive human
interactions.
Networking shall provide value, therefore look how you can
contribute with others..
Networking is not a
Power Relation
This is a personal interaction and not a manager-
employee type.
Diversify
Avoid company silos, become visible in communities
outside your organization.
Developmental
Networks
A network of individuals that are actively
involved in a leader’s
career through support and identity
development via developmental assistance.
CEO
Carter et al (2014)
References
Carter Gibson, Jay H. Hardy III, M. Ronald Buckley, (2014) "Understanding the role of networking in
organizations", Career Development International, Vol. 19 Issue: 2, pp.146-161,
https://doi.org/10.1108/CDI-09-2013-0111
Thank you.
More resources available at
http://linkedin.com/in/cayobetancourt

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Networking Strategies

  • 1. Networking Strategies Cayo Betancourt - Linkejuntas Bogota - 26th July 2018
  • 2. Networking is defined as goal-directed behavior which occurs both inside and outside of an organization, focussed on creating, cultivating, and utilizing interpersonal relationships. . Carter et al (2014)
  • 3. Networking ● Networking is the most effective tool to become visible and to grow your business. ● This process is not isolated, requires continuous assessment and strategy to keep on track the reachability plan. ● The connection path is infinite, keep in mind that you cannot maintain full connectivity with your peers all the time, don't forget them.
  • 4. The Networking Cycle 1 SEED Interact with peers, assist in connecting groups 2 GROW Quality better than quantity 3 CONNECT Allow others to reach your contacts, connect groups and people. 4 NURTURE Keep in touch, become the noticeable and not sporadic contact.
  • 5. Networking Objective A mutual and balanced process to generate a value between the pairs.
  • 7. Social Networks in Numbers 2.1 B Personal - Professional 1.9 B Professional - Broadcasting 294 M Professional
  • 8. Social Networks Networking is required, and Social networks boost interaction. Client Implications: Face to face interaction is necessary, recommended in the beginning and followed up regularly. QUICK TIP Meet your peers, take a minute to drink a cup of coffee
  • 9. Give Value Emotions, business, and expectations drive human interactions. Networking shall provide value, therefore look how you can contribute with others..
  • 10. Networking is not a Power Relation This is a personal interaction and not a manager- employee type.
  • 11. Diversify Avoid company silos, become visible in communities outside your organization.
  • 12. Developmental Networks A network of individuals that are actively involved in a leader’s career through support and identity development via developmental assistance. CEO Carter et al (2014)
  • 13. References Carter Gibson, Jay H. Hardy III, M. Ronald Buckley, (2014) "Understanding the role of networking in organizations", Career Development International, Vol. 19 Issue: 2, pp.146-161, https://doi.org/10.1108/CDI-09-2013-0111
  • 14. Thank you. More resources available at http://linkedin.com/in/cayobetancourt