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Digital leadership - ESN as launchpad


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Effective techniques for building your digital leadership with enterprise social networks and collaboration tools.

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Digital leadership - ESN as launchpad

  1. 1. Topics on digital leadership Enterprise social networks Your launchpad for digital leadership June 6, 2018 Catherine Shinners Merced Group
  2. 2. You’ve heard about principles of digital leadership …but HOW? #SocialNow Personal knowledge mastery (PKM) …a continuous process of seeking, sense- making and sharing Harold Jarche “a dynamic two-way flow of power and authority based on knowledge, trust, credibility and a focus on results, enabled by interconnected people and technology.” Jon Husband
  3. 3. Invite participative communicationsMaster digital fluencies Empower networked social structures #SocialNow Model digital leadership
  4. 4. Techniques for digital leadership Digital home for organizations Peer leader co-working Connector and influencer
  5. 5. New Solutions Organization Our strategy this year • Loren ipsum • Loren ipsum Global hack-a-thon highlights Digital home – sustained shared experience  Touchstone for group cohesion  Shared voices  Sustain, build on in-person events, joint work  Coherent reference for leadership & org communications  Team conversation, serendipity Our reason for being Leadership profiles Latest from leaders What’s hot this month Get to know new team members Call for input, ideas  Integrate with your communications strategies & leadership style  Maintain freshness, write for web  Create opportunity for voices across org  Digital listening – scan, observe conversation  Transparent responsiveness Social conversationImportant, official stuff New poll #SocialNow
  6. 6.  Blogged status reports with team comments  Shared collaboration space  Co-location of artifacts  Online problem solving conversations  Sustained, coherent view of team, progress Open, shared working with your leadership team #SocialNow Work collaboratively, digitally, as you have asked your teams and workforce to do
  7. 7. Show up – connector and influencer #SocialNow  Active profile on the company ESN  Your voice  Express your network  Offer up items of interest, new learnings Latest blog Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip Leader in chief My network
  8. 8. Social and networked structures Crowdsourcing with business purpose Communities for change and transformation
  9. 9. Strategic crowdsourcing within the enterprise Call for submissions Submissions from target group Peer ranking & refinement Final executive vetting & action  Call to group in senior leadership  Clear vetting & decision process  Participant submissions  Transparent view of all contributions (ideas, votes, comments)  Active period of peer ranking, voting, comment, refinement  Executive sponsors conduct final vetting  Outcome visible to all #SocialNow
  10. 10.  Executive panel – annual leadership convening  Crowdsourced call in advance for critical questions for panel  3500 senior leaders invited to submit  70+ questions submitted – over 4,000 votes*  Approx.200 high quality, constructive comments  Top 4 ranked questions were submitted to executives in live event (no vetting)  Submission period for questions – 1 week *each participant allotted 50 total votes – up to 3 votes per idea Bringing collective focus to strategic leadership conversation priorities Post a Question quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.? Your questions for leadership? #SocialNow exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat?
  11. 11.  Call for solutions  Each business unit post 4-6 business issue topic  Over 500 participants  80+ submissions  Top 1-2 ranked ideas were selected to be developed further, presented for consideration by executives  Idea bank Broad leadership solicitation for business solutions #SocialNow Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.? New Solutions Ideas
  12. 12.  A facilitated social process using social tools (for content capture, transparency of dynamics of conversation and voting)  Business purpose is clear  Rules of the game are clear  What might happen to ideas (idea bank)  Transparent peer participation Invited to contribute - ideas, comments, voting  Recognition by peers (votes)  Visibility to, recognition from leaders What makes it valuable to participants? What makes it workable & productive?
  13. 13. D I G I T A L L E A D E R S H I P Education Program Access to new tools Community of Practice Dimensions Library of Applied Projects Executive Enlistment Thought Leadershi p (external) Access to formal training, education to attain credentialed expertise Continued expertise development, peer-to-peer mentoring Applied projects to the business – grows awareness for practitioners & executives Leadership learns business impact sponsors new projects Voices & content from leading external experts to showcase advances in the domain C O M M U N I T Y M A N A G E M E N T Community for Change #SocialNow
  14. 14. Profile: Cemex- global cement and building materials manufacturer – 47,000 employees, 100 countries $14.B revenue in 2009 Business challenge: Strategic initiative to increase use of alternate fuels in plants Community collaboration process: Engage plant staff through cycles of guided community collaboration Business result: Advanced best practice in six weeks – normal cycle, two years. Global call for input  500 engineers & plant managers  Collaborative consensus on a process to assess all plants and identify best practice First cycle Second cycle Third cycle Best practice review  Community reviewed, commented, refined  Issues raised, clarified, discussed transparently Knowledge sharing community  Knowledge sharing to community  Questions, comments, shared in community forum The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees Bradley & McDonald, 2011#SocialNow
  15. 15.  Enlist community or crowdsourcing model for strategic initiatives & transformational change  Test and learn with new forms of participation  Empower communities & community managers  Adapt communications processes & practice  Model behavior - be present What’s an organizational leader’s role? #SocialNow
  16. 16. Spot new qualities of value and impact #SocialNow  Scope and quality of social reputation and influence  Impactful participation in communities
  17. 17. Your leadership #SocialNow  Navigate, cultivate networks  Participate in social learning opportunities  Use social models for sense- making, innovating  Leverage digital, social tools for observable, narrated work  Recognize, bring forward network leaders  Struggling? Find a reverse mentor
  18. 18. #SocialNow In our networked world we’re more connected within our organizations, across our society and to each other. Catherine brings her background as a change agent, marketer and technologist to help people & organizations build new agilities and adaptations to the way they network, learn, lead and Catherine Shinners @catshinners