1. Topics on
digital
leadership
Enterprise social networks
Your launchpad for digital leadership
June 6, 2018
Catherine Shinners
Merced Group

2. You’ve heard about principles of digital leadership
…but HOW?
#SocialNow
Personal knowledge mastery
(PKM) …a continuous
process of seeking, sense-
making and sharing
Harold Jarche
“a dynamic two-way flow of power and
authority based on knowledge, trust,
credibility and a focus on results,
enabled by interconnected people and
technology.”
Jon Husband
www.mercedgroup.com

3. Invite participative
communicationsMaster digital
fluencies
Empower networked
social structures
#SocialNow
Model digital
leadership
www.mercedgroup.com

4. Techniques for digital leadership
Digital home for organizations
Peer leader co-working
Connector and influencer

5. New Solutions Organization
Our strategy this year
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Global hack-a-thon
highlights
Digital home – sustained shared experience
 Touchstone for group cohesion
 Shared voices
 Sustain, build on in-person events, joint
work
 Coherent reference for leadership & org
communications
 Team conversation, serendipity
Our reason
for being
Leadership
profiles
Latest from
leaders
What’s hot
this month
Get to know
new team
members
Call for input,
ideas  Integrate with your communications
strategies & leadership style
 Maintain freshness, write for web
 Create opportunity for voices across org
 Digital listening – scan, observe
conversation
 Transparent responsiveness
Social conversationImportant,
official stuff
New
poll
#SocialNow www.mercedgroup.com

6.  Blogged status reports
with team comments
 Shared collaboration
space
 Co-location of artifacts
 Online problem solving
conversations
 Sustained, coherent view
of team, progress
Open, shared working with your leadership team
#SocialNow
Work collaboratively, digitally, as you have
asked your teams and workforce to do
www.mercedgroup.com

7. Show up – connector and influencer
#SocialNow
 Active profile on the company
ESN
 Your voice
 Express your network
 Offer up items of interest, new
learnings
Latest blog
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Leader in chief
My network
www.mercedgroup.com

8. Social and networked structures
Crowdsourcing with business purpose
Communities for change and transformation

9. Strategic crowdsourcing within the enterprise
Call for
submissions
Submissions
from target
group
Peer ranking
& refinement
Final executive
vetting & action
 Call to group
in senior
leadership
 Clear vetting &
decision
process
 Participant
submissions
 Transparent
view of all
contributions
(ideas, votes,
comments)
 Active period
of peer
ranking,
voting,
comment,
refinement
 Executive
sponsors
conduct final
vetting
 Outcome
visible to all
#SocialNow www.mercedgroup.com

10.  Executive panel – annual leadership
convening
 Crowdsourced call in advance for critical
questions for panel
 3500 senior leaders invited to submit
 70+ questions submitted – over 4,000
votes*
 Approx.200 high quality, constructive
comments
 Top 4 ranked questions were submitted to
executives in live event (no vetting)
 Submission period for questions – 1 week
*each participant allotted 50 total votes – up to 3 votes per idea
Bringing collective focus to strategic leadership conversation priorities
Post a
Question
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Your questions for leadership?
#SocialNow
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ea commodo consequat?
www.mercedgroup.com

11.  Call for solutions
 Each business unit post 4-6
business issue topic
 Over 500 participants
 80+ submissions
 Top 1-2 ranked ideas were selected
to be developed further, presented
for consideration by executives
 Idea bank
Broad leadership solicitation for business solutions
#SocialNow
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New Solutions
Ideas
www.mercedgroup.com

12.  A facilitated social process using
social tools (for content capture,
transparency of dynamics of
conversation and voting)
 Business purpose is clear
 Rules of the game are clear
 What might happen to ideas (idea
bank)
 Transparent peer participation
Invited to contribute - ideas,
comments, voting
 Recognition by peers (votes)
 Visibility to, recognition from leaders
What makes it valuable to
participants?
What makes it workable &
productive?
www.mercedgroup.com

13. D
I
G
I
T
A
L
L
E
A
D
E
R
S
H
I
P
Education
Program
Access
to new
tools
Community of
Practice
Dimensions
Library of
Applied
Projects
Executive
Enlistment
Thought
Leadershi
p
(external)
Access to formal training,
education to attain
credentialed expertise
Continued expertise
development, peer-to-peer
mentoring
Applied projects to the
business – grows
awareness for
practitioners &
executives
Leadership
learns
business
impact
sponsors new
projects
Voices & content
from leading
external experts
to showcase
advances in the
domain
C O M M U N I T Y M A N A G E M E N T
Community for
Change
#SocialNow www.mercedgroup.com

14. Profile: Cemex- global cement and building materials manufacturer – 47,000 employees, 100
countries $14.B revenue in 2009
Business challenge: Strategic initiative to increase use of alternate fuels in plants
Community collaboration process: Engage plant staff through cycles of guided community
collaboration
Business result: Advanced best practice in six weeks – normal cycle, two years.
Global call for
input
 500 engineers & plant
managers
 Collaborative
consensus on a
process to assess all
plants and identify
best practice
First cycle Second cycle Third cycle
Best practice
review
 Community reviewed,
commented, refined
 Issues raised,
clarified, discussed
transparently
Knowledge
sharing
community
 Knowledge sharing to
community
 Questions,
comments, shared in
community forum
The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees
Bradley & McDonald, 2011#SocialNow

15.  Enlist community or crowdsourcing
model for strategic initiatives &
transformational change
 Test and learn with new forms of
participation
 Empower communities & community
managers
 Adapt communications processes &
practice
 Model behavior - be present
What’s an organizational leader’s role?
#SocialNow www.mercedgroup.com

16. Spot new qualities of value and impact
#SocialNow
 Scope and quality of social
reputation and influence
 Impactful participation in
communities
www.mercedgroup.com

17. Your leadership
#SocialNow
 Navigate, cultivate networks
 Participate in social learning
opportunities
 Use social models for sense-
making, innovating
 Leverage digital, social tools for
observable, narrated work
 Recognize, bring forward network
leaders
 Struggling? Find a reverse mentor
www.mercedgroup.com

18. #SocialNow
In our networked
world we’re more
connected within
our organizations,
across our society
and to each other.
Catherine brings
her background as
a change agent,
marketer and
technologist to help
people &
organizations build
new agilities and
adaptations to the
way they network,
learn, lead and
Catherine
Shinners
Mercedgroup.com
@catshinners