1. NetWorker
Mindsets, Skills & Social Structures
for the High Performance Workforce
Catherine Shinners
January 6, 2015
A conversation at Deloitte

2. In our networked world
we’re more connected
to our organizations,
society, environment -
and each other.
Catherine brings her
background as a
management
consultant ,marketer
and technologist, to
help organizations and
people build new
agilities and
adaptations to the way
they network, learn,
lead and create value.
catherineshinners@mercedgroup.com
blog:
collabora6on-­‐incontext.com
www.mercedgroup.com
h:p://about.me/catherineshinners
www.linkedin.com/catherineshinners
@catshinners
Skype:
CatherinePaloAlto
Palo
Alto,
CA
+1-­‐650-­‐704-­‐3889
Social
Business
Strategic
Consul6ng
and
Services
Changing
the World of
Work, One
Human at a
Time,
Change
Agents
Worldwide
Innovation
by Design
in Smarter
Innovation:
How
Interactive
Processes
Drive
Business
Results,
Katrina
Pugh,
editor, Ark

3. Workplace web
● Growing knowledge work
complexity
● Rapidly changing environments
● Geo-dispersed teams
● Dynamic, shifting roles
● Workers engage with 10-20
people/day
● Network behaviors, digital skills

4. New performance
perspectives
● Empower frontline decision-
making
● Foster direct engagement for
alignment, continuous
improvement, innovation
● Create environment for
adaptability to change,
collaborative work

5. Network
Agency
NetWorker
Skills
Social
Structures
• You’re the asset
(Rich Profiles)
• Activating social &
knowledge capital
• Emerging Skills &
Competencies
• New views on
performance
• Communities and
knowledge networks
• Working–Out–Loud
• Crowdsourcing
NetWorking

6. Working social

7. Navigating
the
enterprise

8. 8
Perspective on identity
Activate, expand one’s
identity and contribution to
the organizational network
Shutterstock/Milos Dizajn
IKNS4305-NetworkMindset
IKNS 4305-Network Mindset
Network Agency

9. People are ‘situated’
Job title
Job duties
Assignments
Reporting structure
IKNS 4305-Network Mindset 9
Job title ‘grade level’ emphasis
Obscured–active role, history, background, range of tacit knowledge, social capital
Corporate Directory
• Jane Doe
• Program Manager
• 3rd level down from VP of
Supply Chain
• Works in Los Angeles
Shutterstock/vajuariel
Emphasis on reporting-based ties
Organizational identity
Ways we are known in the organization

10. Professional networked identity
10
Construct,
groom
identity
Network
connections,
awareness,
growth
Mobilize
network
Cultivate
social,
reputational
capital
• Sequential account of
assigned roles
• Your story about your
roles
• Education
• Licensing
• Samples of your work
• Role-based
recommendations
• Affirmations of your
posted content
• Skills endorsements
• Demonstrate
quality, robustness
of network
• Publish, broadcast
• Social-sharing
• Comments, likes
• Discussion forums
• Metrics
• Affiliations
• Profile views
• Prompted affirmations
• Assess connection impact
• Aggregated prompts via email
• Search, research
• Direct engagement
• Outreach to network
• Activate with purpose
• Develop new connections
• Re-invigorate
Shutterstock/Milos Dizajn
IKNS 4305-Network Mindset

11. Rich profiles
Assigned role – job position
Photo (important in global companies)
Claimed role - background, credentials
Social role– member of communities, answers questions, reflects and
writes (blog), shares quick insights (microblogs) expertise based on
experience (tags), exposes work products
Activities (posts, comments)
Social feedback (comments, likes)
Personal interests
Links to external assets (LinkedIn profile, Twitter presence,
blogs, websites)
Develop connections to other employees (follow)
11
…and yet
many people
leave their
profile on
‘mute’
New Social tools in organizations

12. 12
Director of Corporate Social
Responsibility
Director of Governmental Affairs
Preparing annual public CSR report
Preparing vice president to accompany
governor of state on international
trade mission
They both need to know about sustainability, labor and
environmental practice in the company supply chain
shutterstock/cherylsavan shutterstock/hfng
Expertise Need

13. 13
Manages the company’s supply chain sustainability processes
• As she works in a complex, rapidly evolving domain, she updates her
profile quarterly, describing the focus of work
• blogs about key business challenges in supply chain sustainability,
discusses where best practice and policy is headed with respect to
suppliers
• posts information about industry consortiums that she participates in
• shares video recordings and presentation files from industry speaking
engagements
• tags her content, skills, expertise
• links to her public facing presence – LinkedIn, Twitter
• Her activity stream is rich with commentary and observations about her
many trips to Asia-based suppliers (she’s in LA due to the frequency of
travel to Asia)
• She’s a member of the sustainability and innovation communities of
interest/knowledge networks
Meet Jane Doe
shutterstock/bikeriderlondon
From org chart to network agent

14. profile
14
Form fill
exercise
• Connected, dynamic resource
• Launch point for knowledge
sharing, networking
• Reflects multi-dimensional
facets of roles, projects,
experience
• Supports talent discovery
• New corporate citizenship
IKNS 4305-Network Mindset

15. Working Out Loud #wol
“Working out loud is working in an open, generous, connected way so you can build
a purposeful network, become more effective, and access more opportunities.”
“Working out loud – a week under the stairs”
Jonathan Anthony, Tekay
WOL Ph.D thesis
Dennis Pearce
Lexmark
“Working Out Loud = Observable Work + Narrating Your Work.”
Bryce Williams, Eli Lilly
John
Stepper
Deutsche-
Bank
Catherine
Shinners
Change
Agent
Simon Terry
Change Agents World
Wide

16. Complex work process
● Cross organizational
● Email driven workflows
● Fractured communication threads
● Project artifacts not in flow
● Versioning-quality control
● High value meeting time for status,
issues tracking
● Continuous improvement hampered by
buried knowledge

17. IKNS 4305-Network Mindset
17
Transparent
conversational
flow of work
Content
awareness
and
accessibility
Network-
based group
cohesion &
connection
Knowledge
building
• Robust profiles-greater context
• Share updates (microblogs,
comments, social feedback
• Subscribe, contribute to, leverage
discussion forums
• Visibility of work expands
knowledge base, invites diversity
of inputs
• Tacit knowledge more available
as an artifact
• Transparently co-create content
• Social feedback (comments, likes)
• Connect content to work dialogue
tags, streams
• Content change awareness via
streams, alerts, filters, tags
• Collective commentary
Shutterstock/Milos Dizajn
Working-Out-Loud – Dynamics of social collaboration

18. 18
Transparent
conversational
flow of work
Content
awareness and
accessibility
Network-
based Group
cohesion &
connection
Knowledge
building
Project
content
visible
to
stakeholders,
contributors
Project
interac6ons
in
persistent
stream
Contributors
set
alerts,
filters
for
project
content
-­‐
discussion
forum
no6fica6ons
Team
members
with
robust,
rich
profiles
People
presence-­‐
Project
post
or
group
area
links
to
profiles
of
globally
dispersed
team
Interac6ve
dynamics
brings
opportunity
to
elicit
more
tacit
knowledge
contribu6ons
Transparency
yields
rapid
orienta6on,
onboarding;
without
real-­‐6me
mee6ngs
Project
groups
can
collec6vely
observe
content
contribu6on
-­‐
avoids
duplica6on,
mis-­‐6ming
Awareness
of
flow
via
content
change
or
comment
alerts,
no6fica6ons
Group,
team
members
ac6vate
range
of
feedback,
expressions,
inputs,
keep
project
momentum
(likes,
comments,
micro-­‐posts)
Network,
social
dimension
of
knowledge
inputs
visible
Conversa6on,
work
stream
becomes
a
project
ar6fact,
i.e.,
problem
solving
in
context
Project
interac6on,
problem-­‐solving,
new
ideas
both
collec6ve
and
immediate
Expand,
integrate
social
graph
around
project
Content
linked
with
context
Knowledge
base
builds
for
next
project
Spatial
Temporal
Visual
Relational
Informational
IKNS 4305-Network Mindset
WOL in practice–focus on projects, complex work processes

19. Transparent
conversation
al flow of
work
Content
awareness
and
accessibility
Network-
based
Group
cohesion &
connection
Knowledge
building
Global
business
advisory
&
deal
assessment
for
large
technical
services
organiza6on
Global
team
members
connect
with
one
another
for
expert
informa6on
Contributors
set
alerts,
filters
for
content
changes
Profiles,
exper6se
detail
highlighted
Awareness
of
flow
via
content
change
or
comment
alerts,
no6fica6ons
New
team
members
have
access
to
learnings
from
discussion
forums,
knowledge
base
Conversa6on,
work
stream
becomes
a
project
ar6fact,
i.e.,
problem
solving
in
context
Knowledge
base
builds
for
next
deal
Spatial
Temporal
Visual
Relational
Informational
Informa6on
on
rapidly
changing
market
and
deal
structure
models
noted
in
shared
group
space
Discussion
forums
used
to
bring
ques6ons,
answers
into
transparent,
persistent
view
Transparent,
visible
conversa6onal
thread
for
problem
solving
Domain
exper6se
shared
across
group
–
advancing
insight
into
deal
development
Discussion
forums
tagged
WOL in practice – focus on knowledge building

20. sense-making
virtual collaboration
decision-making
cross-cultural competency
learning agility
computational thinking
social intelligence
design mindset
organizational awareness
problem solving
prioritization
NetWorker Skills

21. Community of Practice/Knowledge Network
Shared knowledge, best practice, advance domain knowledge
Team Collaboration
Joint project work
Artifact development
Combine expertise, skills
Network Collaboration
Learnings, engagement within ecosystem
Insight and influence
Interest-
based
Project or
role-based
Reporting
(hierarchy)
based
Inside organization
Wider world
You inhabit multiple collaborative contexts
Nature of
ties

22. Team Collaboration Community
Collaboration
Network Collaboration Crowdsourcing
Purpose -
Motivation
Members of group known to one
another – shared identify as part of a
project focus – even though
embedded in hierarchy, participants
cooperate on equal footing
Shared identity around a topic or set
of challenges
Set of relationships, personal
interactions, connections among
individuals who have a personal
reason to connect.
Activity can be done by anyone who
wants to from a large group
Money, Love, Glory – can be all
three
Type of
learning
Problem solving, resource and
idea sharing, clear task
interdependencies, explicit
timelines and goals, members
Expertise of practice within a
domain
Pre-articulated or validated
reputation credentials
Quickly solve problems, share
ideas, make future connections
Reputation
Anonymity is often ok, no pre-
defined credentials necessary
Reputation may follow
Source of
Learning
Sustained interactions across
project timelines
Sustained partnership From access to the network From access to the network
Modality of
learning
Formal – through experience of
sustained interaction and artifact
creation
Formal-experience of practice is a
learning resource
Informal – through interactions Independent, hyperspecialization,
micro-tasking
Primary value Explicit, applied, realized, Explicit, applied, realized, reframing Tacit, immediate, potential value Explicit, applied, realized
Secondary
value
Tacit, immediate, potential value Tacit, immediate, potential value Explicit, applied, realized, reframing Tacit, immediate, potential value
Model Collective intent Collective intent Nodes and links Nodes and links
Collaboration framework – value and learning

23. Social roles in community
Create an environment where people can bring a multiplicity of
approaches and roles
Support people moving in and out of leader, active mentoring
to lower profile roles
Sharer
lurker Writer
CreatorEditor
Connector
synthesizor
mitigator
negotiator
contextualizer
interloper
infovore
monitor!
counselor
gossip
critic
expert
broadcaster
re-broadcaster
Thanks to Thomas Vander Wal, Gordon Ross
See Cathexis blog post:
The City is Experienced on our Feet: Social Business as the Urban Planning of Enterprise 2.0

24. Thank you

25. WOL Citations
Bryce Williams, http://thebryceswrite.com/2010/11/29/when-will-we-work-out-loud-soon/
John Stepper, http://johnstepper.com/2014/01/04/the-5-elements-of-working-out-loud/
Catherine Shinners,
http://www.collaboration-incontext.com/2014/03/a-significant-benefit-for-users-and-organizations-who-employ-
social-collaboration-solutions-such-as-enterprise-social-network.html
Dennis Pearce,
http://www.informationweek.com/enterprise/social-business-demands-working-out-loud/d/d-id/1111277?
Image Credits
Network Graph………………………………………..……………………………..…LinkedIn Maps
Wire Art………………………………………………………………………………………….. Etsy
Coworking Space………………………………………………………………………....Zonaspace
Silo…………………………...……………..……………………………………...……...Ad Majorem
Tailor………………………………………………………… ….Titiana Cueva, The Clothing Menu
Social Collaboration graphic…………………………………………...Rick Falkvinge, Swarmwise
Workflow Cartoon……………………….…………………………………………………….....Geoff
Other images…………………………………………………………………… ………..Shutterstock